But family says social media giant's apology was "half hearted"
Hudson Azera Bond is only two months old, but the infant is already fighting for his life. Diagnosed with a heart condition known as cardiomyopathy when he was just seven days old, Hudson needs a vital heart transplant, which his family is attempting to raise money for through a Facebook page called Hudson’s Heart. Hudson’s father, Kevin Bond, even attempted to boost traffic to the page — and the cause — by purchasing a $20 paid ad from the social networking site.
But Facebook initially rejected the ad, issuing a form response last weekend that deemed the accompanying photo of Hudson — who is hooked up to multiple machines and tubes — as “scary, gory, or sensational and evokes a negative response.” Unsurprisingly, the family was incredibly “hurt” by the company’s description of their son.
Facebook, which isn’t new to photo controversies, has since reversed the decision and a representative even called the Bond family to personally apologize. When questioned about the original decision, Facebook told Yahoo Health in a statement: “This was a mistake on our part, and the ad has been re-approved. We apologize for any inconvenience this caused the family.”
In a post on the Hudson’s Heart Facebook page, Kevin Bond, wrote on Wednesday:
“I read Facebook’s response on media outlets last night. They apologized for the inconvenience this caused my family. Inconvenience was never an issue. Having my beautiful Son compared to dismembered bodies, vampires, zombies, etcetera hurt me, and my family.
The ad in question was time sensitive. Reversing their decision days later fixes nothing. Further, the company still hasn’t contacted me directly. Had I not read their half hearted apology on the media I’d have no idea it existed.”
Meanwhile, the Bonds are still trying to raise money for Hudson’s heart transplant, which is likely to be one of many. “When you implant a heart into a kid this age, it’s not going to last,” Kevin told Yahoo. “By the time he’s in his 20s he will probably have had four transplants.”