TIME Tablets

Watch Apple’s New Oscars iPad Ad Featuring Martin Scorsese

It features Martin Scorsese

Five years after Apple’s first iPad ad debuted during the Academy Awards in 2010, its new iPad Air promo will again screen during the Oscars on Sunday and tout its filmmaking abilities.

The one-minute spot features students from Los Angeles County High School of the Arts as they make films using iPads—from writing to shooting, scoring to editing—while famed director Martin Scorsese narrates, via excerpts from his inspirational commencement speech to the NYU Tisch School of the Arts in 2014.

“It’s the same for all you, all of us,” Scorsese says. “Every step is a first step. Every brush stroke is a test. Every scene is a lesson. Every shot is a school. So let the learning continue.”

Read More: Modern Family Episode Shot Almost Entirely on iPhones

TIME Television

How Television Changed the Oscars

Bob Hope Hosts The Academy Awards
J. R. Eyerman—The LIFE Picture Collection/Getty Images Bob Hope (1903 - 2003) hosts the 25th Annual Academy Awards, the first televised presentation of the annual award ceremony, Hollywood, California, Mar. 19, 1953.

The awards were first broadcast on TV in 1953. Bob Hope's advice that year? Watch the losers

It was, as TIME put it in 1953, a bit of a shotgun wedding: old-time Hollywood and his “child bride” television, as Bob Hope phrased it, had already effectively gotten together, and it was too late to go back. They made it official that year by introducing TV viewers to the Oscars, with the first-ever broadcast of the annual Hollywood ceremony.

The budget for the telecast of the 25th Academy Awards was a quarter of a million dollars, and veteran host Hope was chosen to MC the night from Los Angeles. And it was clear from the beginning that television would change things for the Academy Awards:

To the movie fans outside Hollywood’s RKO Pantages Theater, the show looked familiar: klieg lights crisscrossing the wet night sky and Cadillacs disgorging jeweled and ermined cargoes. But inside the palace, surrounded by TV cameras, zoomar lenses, floodlights and monitoring screens, the 2,800 top-drawer movie folk were acutely conscious that times had changed.

For the first time, some 34 million televiewers got a look at Hollywood’s most ballyhooed annual event. The TV technicians, bossing the whole show, did a slick job of switching back & forth between Hollywood and Manhattan’s International Theater, where a junior edition of the ceremonies was under way. All the cinema queens, some appearing for the first time on TV, looked as gorgeous as they ever did, but a few seemed to miss the careful direction they get in films. The cameras might have been less rigid (the losers in the audience were ignored, even though Bob Hope had advised watching them: “You’ll see great understanding, great sportsmanship—great acting”). But the show was still fascinating in an unrehearsed, star-studded way.

That first year, the presence of the cameras was perhaps the most notable effect of the televising of the Oscars. After all, movie fans had already been able to listen in on the radio, so the Oscars weren’t entirely new to them. Plus, TV didn’t get much respect at the time. Hope joked in his opening monologue that television was “where movies go when they die” and that some in Hollywood were reluctant to acknowledge it as a medium:

By the second year, about 40 million people tuned in — that’s not so far from the number for 2014 — and TIME commented that advertising to them was distracting from the actual ceremony. Already by 1957, the magazine complained that, “Any glamour that was left was promptly rubbed out by the split-second demands of television, which turned the parade of winners into a supermarket mob scene.” In just a few years, the small screen had pulled a Sunset Blvd.: the stars were still the same people, but they’d quickly gone from distant and magical to sadly normal, with a brief via “fascinating in an unrehearsed…way.” In the era of Seth MacFarlane regaling the at-home audience with a song about the anatomy of the industry’s most famous actresses, it’s clear that the progression away from that glamor didn’t stop.

The best picture award in 1953 went to The Greatest Show on Earth but the ceremony also introduced a new contender for “greatest show”: the broadcast was, according to the Academy, the most-watched show in commercial television history so far, and its effects are still being felt.

Read the full article from 1953 here, in the TIME Vault: The Oscars

TIME movies

Here’s How to Watch the Oscars Online

Live coverage begins at 7 p.m. ET Sunday

Can’t make it to Los Angeles to watch the Oscars Sunday evening? Here’s how you can livestream the event online.

If you pay for cable or satellite, there’s a good chance you can stream the ceremony here. Comcast, Cablevision, Cox Communications, Charter Communications, DISH, DirecTV, Verizon FiOS and AT&T U-verse are among the providers that allow you to livestream the Oscars, according to Variety. Subscribers to those services can also tune in to watch the Oscars on ABC’s Watch ABC app.

If you don’t pay for a TV subscription, you’re mostly out of luck when it comes to the main show. But you can at least enjoy free access to the Oscars red carpet and backstage cameras on the Academy’s website and ABC’s Facebook page.

Live coverage of the Oscars from the red carpet begins at 7 p.m ET Sunday.

 

TIME movies

Kirk Cameron Wins Worst Picture at Razzie Awards

Today - Season 61
NBC NewsWire—NBCU Photo Bank via Getty Images Kirk Cameron appears on NBC News' "Today" show.

Ben Affleck, Cameron Diaz and Michael Bay also took home awards

Television star turned Evangelical minister Kirk Cameron took home the top prizes Saturday night at this year’s Razzie Awards, a celebration of the year’s worst films. Cameron’s Saving Christmas, which IMDB users have ranked as the worst movie of all time, took home four Razzies, including worst picture.

“It’s about on the level of a super 8 movie from when I was a kid. It has no cinematic value at all,” Razzie founder John Wilson told the BBC after the show, held on the eve of the Academy Awards.

Other big winners included Michael Bay, who won worst director for Transformers 4: Age of Extinction, and Cameron Diaz, who won worst actress for The Other Woman and Sex Tape.

Read more: What Are the Razzie Awards?

Ben Affleck, who previously won a Razzie for Gigli, won the “Razzie Redeemer Award,” which acknowledges a recipient’s turnaround. The actor starred in the critically acclaimed Gone Girl last year.

Saturday’s ceremony, combining humor and biting criticism, marked the 35th Annual Gold Raspberries.

TIME movies

See Every Visual Effects Winner in Oscar History

When imagination becomes reality

Visual effects have come a long way since Star Wars took home the first Academy Award for Best Visual Effects in 1978. Revisit everything from a galaxy far, far away to a dream near you with a look at every Visual Effects Oscar winner since the award’s inception.

TIME Innovation

Five Best Ideas of the Day: February 20

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

1. Hollywood’s diversity problem goes beyond “Selma.” Asian and Latino stories and faces are missing.

By Jose Antonio Vargas and Janet Yang in the Los Angeles Times

2. Shifting the narrative away from religion is key to defeating ISIS.

By Dean Obeidallah in the Daily Beast

3. Innovation alone won’t fix social problems.

By Amanda Moore McBride and Eric Mlyn in the Chronicle of Higher Education

4. When the Ebola epidemic closed schools in Sierra Leone, radio stepped in to fill the void.

By Linda Poon at National Public Radio

5. The racial wealth gap we hardly talk about? Retirement.

By Jonnelle Marte in the Washington Post

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME movies

Oscar Speech Study Shows Steven Spielberg Bigger Than God

Steven Spielberg arrives at the AFI Awards in Los Angeles on Jan. 9, 2015.
Jordan Strauss—AP Steven Spielberg arrives at the AFI Awards in Los Angeles on Jan. 9, 2015.

After all, God has only been thanked 19 out of 1,396 acceptance speeches ever given

When an Oscar winner walks up to the mic to give their acceptance speech, there are few things they can say that haven’t been said before. Many people thank their family, their film’s team, and/or their spouse (if they remember). It’s also not uncommon for any given person to thank God.

However, thanks to a study by Vocativ, in which all 1,396 acceptance speeches ever given were analyzed, there are five people in Hollywood who can say they’ve trumped God—at being mentioned in more speeches, at least.

In the study, Vocativ concluded that “The Academy” is thanked in 43 percent of all speeches, with Mom and Dad getting a shout-out 28 percent of the time. However, the most thanked person in Oscar history is Steven Spielberg, who has been thanked a total of 42 times.

As for God? He’s only been thanked 19 times. Check out the top six below:

  1. Steven Spielberg (thanked 42 times)
  2. Harvey Weinstein (thanked 34 times)
  3. James Cameron (thanked 28 times)
  4. George Lucas (thanked 23 times)
  5. Peter Jackson (thanked 22 times)
  6. God (thanked 19 times)

Rounding out the Top 10—with a few ties— are: Fran Walsh, writer of the Lord of the Rings screenplays, Sheila Nevins, president of HBO documentary film, Francis Ford Coppola, Martin Scorsese, and producers Barrie Osborne and Saul Zaentz.

Perhaps we should all change our Martin Scorsese drinking game to a Steven Spielberg drinking game this year.

This article originally appeared on EW.com.

Your browser, Internet Explorer 8 or below, is out of date. It has known security flaws and may not display all features of this and other websites.

Learn how to update your browser