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Watch Kim Kardashian Mock Herself Perfectly in a Super Bowl Ad

It involves selfies, obvi

T-Mobile’s Super Bowl ad stars “Kim Kardashian, Famous Person” discussing a very serious matter.

“Each month millions of gigs of unused data are taken back by wireless companies. Tragic,” she says over somber PSA-style music. “Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacations and my outfits. Sadly all lost. Please, help save the data.”

What follows is an ad that could be for T-Mobile’s Data Stash program or for Kardashian’s new book, appropriately titled Selfie.

Last year T-Mobile did a text-only ad that ended with the message: “Maybe next year, we’ll do an ad with overpaid movie stars.”

Let’s hope they spring for puppies in 2016.

Read next: These Incredibly Realistic Celebrity Portraits Were Made Entirely With Emoji

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TIME Video Games

The Kim Kardashian Game Isn’t Making the Megabucks Everyone Thought

Lynn Hirschberg Celebrates W's It Girls with Piaget and Dom Perignon
TV personality Kim Kardashian attends Lynn Hirschberg Celebrates W's It Girls with Piaget and Dom Perignon at A.O.C on January 10, 2015 in Los Angeles, California. Donato Sardella—Getty Images for W Magazine

That initial projection of $200 million is looking optimistic

Kim Kardashian’s once wildly popular mobile game, Kim Kardashian: Hollywood, is not so popular anymore.

The socialite’s app has dropped to the 19th spot in Apple’s App Store and showed a similar plunge in the Android market, Yahoo Finance reports.

Kim Kardashian: Hollywood lets users create their own Kardashian-style star and ascend, after completing various quests, to A-list status. After its release in June 2014, it immediately shot to the top of the charts, following which analysts predicted it would net $200 million.

However, the game only earned $43 million in the third quarter, and although publisher Glu Mobile won’t release fourth quarter earnings until early February, the $200 million mark seems out of reach.

Not that Kardashian minds. She apparently gets 45% of net profits.

[Yahoo Finance]

TIME celebrities

Kim Kardashian Is Nearly Unrecognizable on the Cover of Love Magazine

The reality star tweeted a preview of her latest magazine cover shoot

Kim Kardashian, is that you?

The reality star usually has a healthy glow, but she looks dark and mysterious (and very, very tall) on the cover of the new issue of Love magazine (below).

Kardashian, who’s just 5’3″, Tweeted a pic of the cover on Saturday, writing, “Can’t wait for u to see 30+ page spread with Stephen Klein for Love Magazine.”

The 34-year-old added that working with photographer Klein “was so crazy! We shot for 3 days straight at a motel in LA. One night till 4am.”

Kardashian’s half-sister Kendall Jenner has also been featured on the cover of Love and recently teamed up with pal Cara Delevingne for the magazine’s Christmas Day video and advent calendar.

This article originally appeared at PEOPLE.com

TIME Innovation

Big Idea 2015: Brands Will Be More Like Kim Kardashian

Kim Kardashian at Rihanna's First Annual Diamond Ball in Beverly Hills, Ca. on Dec. 11, 2014.
Kim Kardashian at Rihanna's First Annual Diamond Ball in Beverly Hills, Ca. on Dec. 11, 2014. DAVID CROTTY—AP

Kevin Chou is the CEO and Co-Founder of Kabam.

Mobile games allow fans to interact with their favorite brands wherever and whenever they want

One of the big ideas for 2015 has actually been sneaking up on us the past few years. Mobile games will play an increasingly central role in a brand’s growth and development.

The mobile games market is expected to hit $25 billion in global revenues in 2014 and is projected to hit $30 billion in 2015, surpassing traditional console games as the largest game segment by revenues, according to market researcher Newzoo. Popular global brands pairing with mobile games is a large part of the equation.

Consider two phenomena that were watershed moments this year. One is Disney’s Frozen and the other is, yes, Kim Kardashian.

Whether you consider Kardashian a paragon or a punch line, her free-to-play mobile game, Kim Kardashian: Hollywood, is an example of a brand leveling up in terms of both reach and revenue.

Variety reports that Kim Kardashian: Hollywood:

  • Generated $43.3 million in sales from the end of June through the end of September
  • Has been downloaded more than 22.8 million times
  • Logged more than 1.2 billion sessions, and players have spent more than 5.7 billion minutes with it on iOS devices alone

To compare, during the same June through September time frame this year, first-run episodes of the television show Keeping up with the Kardashians (season 9) were watched by a total audience of 23.42 million who spent 1.04 billion minutes with the show.

More than five times as many minutes were spent with her game than with her TV program — and this season even included the big wedding to Kanye!

Maybe you can’t stand keeping up with any form of Kardashian, no matter how many dollar signs are flashed. You are a Kardashian denier who will not be convinced. Then let’s move to a brand decidedly more family friendly – Disney’s Frozen.

During a recent mobile showcase, Disney Interactive President James Pitaro highlighted the success of the Frozen Free Fall mobile game, including:

  • 70 million downloads
  • 4 million daily players
  • 147 million daily minutes
  • 31 billion minutes played

Gigaom writes that “Users have spent more minutes with the app than theater audiences with the Frozen movie in theaters.”

Kabam has seen its own successes with free-to-play games based on blockbuster entertainment properties such as The Hobbit, which generated more than $100 million in revenue in less than one year, and Fast and Furious, which has been downloaded 67 million times.

Through mobile games, fans have an entirely new way to interact with their favorite brands. And this interaction is no longer constrained by a movie’s release in theaters or a TV show’s weekly schedule. The mobile app is always with the audience and always connected. There is always an opportunity to engage.

In 2015, we’ll all be keeping up with Kim Kardashian, and we’ll be better for it.

[*Statistics derived from: The sum of the ratings for each episode times the minutes per episode.]

This Influencer post originally appeared on LinkedIn. Kevin Chou shares his thoughts as part of LinkedIn’s Influencer series, “Big Ideas 2015” in which the brightest minds in business blog on LinkedIn about their predictions on ideas and trends that will shape 2015. LinkedIn Editor Amy Chen provides an overview of the 70+ Influencers that tackled this subject as part of the package. Follow Kevin Chou and insights from other top minds in business on LinkedIn.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME celebrities

Kim Kardashian Loses 1.3 Million Followers in the Great Instagram Purge of 2014

Rihanna's 1st Annual Diamond Ball Benefitting The Clara Lionel Foundation (CLF) - Arrivals
TV personality Kim Kardashian at Rihanna's First Annual Diamond Ball on Dec. 11, 2014 in Beverly Hills, Calif. Jason Merritt—Getty Images

After the social media application deleted inactive and spam accounts

While Kim Kardashian was a victim of Thursday’s Instagram Rapture, she also emerged from the purge with an impressive new title: the most-followed Insta-celeb.

In the social media application’s effort to delete inactive and spam accounts, many users saw a drop in their follower count, including Kardashian.

The reality star, who recently tried to break the Internet with her Paper Magazine cover, lost 1.3 million of her 23 million Instagram followers.

She now has more followers than Justin Bieber, who said goodbye to more than 3.5 million of his 23 million Instagram followers.

Kardashian and Bieber weren’t the only celebrities to see a major drop. Ariana Grande was hit hard, losing 1.5 million of her 21 million followers, and Beyoncé lost more than 800,000 of her 22 million followers.

Some celebrities didn’t mind seeing their follower count drop.

This article originally appeared on PEOPLE.com

MONEY Odd Spending

Top 10 Strangest Things Marketers Tried to Sell Us in 2014

Our look back at some of the year's strangest products may seem laughable or a sad source of embarrassment—depending on whether you actually bought any of them.

Check out 10 of the strangest things marketers tried to talk us into buying in 2014. A few of them, we’re sure you’ll agree, were quite literally hard to stomach.

  • Dewitos

    Doritos and Mountain Dew
    Scott M. Lacey

    Following on the heels of Doritos cheese sticks and Doritos tacos, this fall PepsiCo began doing taste tests of the most frightening Doritos mashup so far: Doritos-flavored Mountain Dew, a.k.a. “Dewitos” or “Dewritos.” The innovation has been called a “new frontier for fast food,” with a flavor best described as “liquid cheese,” only with lots of caffeine.

  • Quarters for Doing Laundry

    rolls of quarters
    George Diebold—Getty Images

    Over the summer, a startup launched on the premise that people would pay a premium for a subscription service for quarters, which would be delivered so that you wouldn’t have to go round up up the on your way to the laundromat. The service charged $15 per month for a once-a-month delivery of a $10 roll of quarters. Needless to say, the site folded nicely and neatly—not unlike properly handled laundry—after about one week of existence.

  • Burgers for Breakfast

    Person holding BK Whopper
    Karl-Josef Hildenbrand—picture-alliance/dpa/AP Images

    The battle for fast-food breakfast customers raged in 2014, with Taco Bell and McDonald’s launching ads, special promotions (like free coffee), and new products to beat out the competition. Burger King joined in the fracas with the laziest fast-food concept in recent memory: Burgers for Breakfast, in which BK made Whoppers and other burgers available during early morning hours. The idea reportedly flopped with customers; burgers were not on the restaurant’s national breakfast menu at last check.

  • A Fake “Mona Lisa”

    Mona Lisa by Leonardo da Vinci, oil on wood
    Is it real...or is it a Mark Landis? Fine Art Images—Getty Images

    No, no one actually tried to sell the original Mona Lisa by Leonardo da Vinci. But to celebrate the launch of a new documentary about Mark Landis, an infamous and prolific art forger, Landis’s forged version of the Mona Lisa was hung in a coffee shop in New York City with an asking price of $25,000. Apparently, no one wants to pay that much for a fake—not even a masterful fake by the likes of Landis. “After all the hype, there wasn’t much real interest or a sale,” a spokesperson for the coffee shop told us.

  • Derek Jeter’s Used Socks

    New York Yankees shortstop Derek Jeter #2 during a game against the Baltimore Orioles at Oriole Park at Camden Yards August 11, 2014 in Baltimore, Maryland. The Orioles defeated the Yankees 11-3.
    New York Yankees shortstop Derek Jeter #2 during a game against the Baltimore Orioles at Oriole Park at Camden Yards August 11, 2014 in Baltimore, Maryland. The Orioles defeated the Yankees 11-3. Tony Farlow—AP

    Throughout the course of Derek Jeter’s final season for the New York Yankees, ticket prices soared when #2 was in town, and an astonishing and varied amount of Jeter collectibles were marketed and sold. Among the oddest pitches: $400+ for one of Derek Jeter’s socks (game used, of course).

  • Seven Weeks of Unlimited Pasta

    Olive Garden pasta
    Joshua Lutz—Redux

    In September, the Olive Garden restaurant chain rolled out one seriously odd food offer: The Neverending Pasta Pass. The potentially cost-effective (also: potentially nauseating and potentially weight-altering) $100 passes gave users as many pasta dishes, breadsticks, and Coca-Cola soft drinks as they could stomach over the course of seven weeks. Only 1,000 of the passes were offered, and they were quickly snatched up by the masses—a few of whom recorded the good, bad, and ugly of eating at Olive Garden week after week.

  • Ebola Fashion

    man in hazmat suit in front of house
    PM Images—Getty Images

    The Ebola outbreak stoked fears around the globe, while also serving as a boost for an array of products, some understandable (hand sanitizer, disinfectant wipes, anti-germ protective gear), others downright bizarre (Halloween costumes, fashionable masks that retailed for $20). Yet another entrepreneur was trying to sell Ebola.com for at least $150,000 this year; he’d purchased the web domain in 2008 and has been waiting for an opportune moment to sell.

  • Pot Edibles That Look Like Hershey’s Candy

    Marijuana leaf
    allOver images—Alamy

    Soon after the sale of recreational marijuana was legalized in Colorado, shops began selling a range of smokeable and ingestible products. Among the edibles was a brand of marijuana-infused candy called TinctureBelle, which made pot treats like Ganja Joy and Hasheath—with labels that looked eerily similar to traditional Hershey’s candies Almond Joy and Heath. Understandably, family values advocates and Hershey’s didn’t like the imitation versions, and the candy company sued last summer. The case was settled in October, and the pot candies that resembled Hershey bars have been recalled and destroyed.

     

  • Caffeinated Underwear

    caffeinated underwear
    iStock

    File this one under the category of products making outlandish claims that are just too good to be true: In 2014, the FTC ruled that a pair of companies that made and marketed caffeine-infused underwear must stop advertising that its products aided in weight loss. There was no scientific evidence to back up the claims, and customers who were coaxed into buying the caffeinated skivvies were granted refunds.

  • Bigger Butts

    Jennifer Lopez performs onstage at the 2014 American Music Awards at Nokia Theatre L.A.
    Jennifer Lopez performs onstage at the 2014 American Music Awards at Nokia Theatre L.A. Kevin Mazur—WireImage

    In 2014, marketers were more than happy to help convince women that they should try to enhance their physical assets to resemble Kim Kardashian and Jennifer Lopez in one particular way. Hence the increase in butt implants and lift surgeries, as well as the sharp sales rise of products such as padded underwear, which give the appearance of a larger backside.

TIME Web

The One Celebrity We Couldn’t Stop Googling in 2014

Thanks to a pair of blockbuster movies, a Golden Globe and a photo hack

Academy Award-winning actress Jennifer Lawrence tops Google’s list of the top trending searches of people in the U.S. in 2014, the search giant announced Tuesday.

The 24-year-old star was in the news — and, inevitably, the Google search bar — for a lot of reasons this year. She starred in two blockbuster sequels, X-Men: Days of Future Past and The Hunger Games: Mockingjay, Part 1, and picked up a Golden Globe for Best Supporting Actress for her role in American Hustle. Lawrence was also at the center of the celebrity iCloud hack, in which dozens of famous women had their nude photos stolen and posted online.

Following Lawrence on the list was Kim Kardashian, who tried (and failed) to “#BreaktheInternet” by appearing nude on the cover of Paper in November and released a hit mobile game this year. In third place was 30 Rock star Tracy Morgan, who was involved in a serious bus wreck over the summer, while NFL running back Ray Rice, who was suspended from the league after punching his fiancée-turned-wife on camera, ranked fourth. Rounding out the top 5 was Tony Stewart, the NASCAR driver involved in the on-track death of fellow driver Kevin Ward in August.

The list is not necessarily the most-searched people of the year, but rather the people that had searches for their name spike the most compared to 2013. Here’s the entire top 10:

Top 10 Trending People in the U.S.

  1. Jennifer Lawrence
  2. Kim Kardashian
  3. Tracy Morgan
  4. Ray Rice
  5. Tony Stewart
  6. Iggy Azalea
  7. Donald Sterling
  8. Adrian Peterson
  9. Renee Zellweger
  10. Jared Leto


Read next: The Top 10 Everything of 2014

TIME celebrity

Fans Freak Out That Kim Kardashian ‘Cropped’ North West Out of Selfie

When it comes to Instagramming celebrity motherhood, it's "you lose some, you lose some"

Kim Kardashian fans are incensed, simply incensed, that the reality star apparently “cropped” North West out of her latest selfie posted Monday:

😘

A photo posted by Kim Kardashian West (@kimkardashian) on

The off-center shot, showing a sliver of North’s face, was reamed in Instagram comments—proving that when it comes to celebrity motherhood, social media is often a “you lose some, you lose some” scenario.

If Kardashian posts a picture of her baby on Instagram, she’s accused of something ridiculous like waxing the tot’s eyebrows. If she posts a picture in which North’s face isn’t fully in view, she’s “ruthless” or afraid to share the spotlight.

TIME celebrities

Lindsay Lohan Just Released an App Called ‘The Price of Fame’

Look out, Kim Kardashian!

Lindsay Lohan has teamed up with Space Inch game developers to get her own piece of Kim Kardashian’s Hollywood by releasing her own app, Lindsay Lohan’s Price of Fame.

According to a press release, the game is “designed as a parody on celebrity culture and paparazzi,” which reveals that La Lohan is now self-aware enough to poke fun at her own place in pop culture. Much like Kardashian’s wildly successful celebrity culture app, Lindsay Lohan’s Price of Fame lets players act like world famous professional celebrities by creating an avatar that can purchase outfits, accessories, toys and even pets.

“I love this game and am happy to be part of it. It’s so much fun!” said Lohan, who recently filed a lawsuit against the makers of Grand Theft Auto for allegedly incorporating her likeness into the game. She will undoubtedly love Lindsay Lohan’s Price of Fame even more if the game earns even a fraction of what Kardashian’s app has brought in. Kim Kardashian: Hollywood is estimated to bring in $200 million annually, with $85 million of that reportedly going to Ms. Kardashian herself.

TIME celebrities

Pippa Middleton Weighs in on the Matter of Kim Kardashian’s Butt

Invictus Games
Pippa Middleton watches Prince Harry and Zara Phillips compete in a Wheelchair Rugby exhibition match in the Copper Box Arena during the Invictus Games Max Mumby/Indigo—Getty Images

"I must say that mine — though it has enjoyed fleeting fame — is not comparable"

While Kate Middleton toured New York this week, her royal-by-association sister Pippa was blogging about the finer things in life. Namely, truffle hunting and Kim Kardashian’s butt.

Middleton compared Kardashian’s posterior with her own in a kind of “who wore it better?” for the Spectator:

No year is complete without a bottom story, and the ‘Rear of 2014’ award undoubtedly goes to Kim Kardashian, after her posterior exploded all over the internet last month. I must say that mine — though it has enjoyed fleeting fame — is not comparable. But the Kim butt story did make me pause. What is it with this American booty culture? It seems to me to be a form of obsession. Kim’s aim, apparently, was to break the internet, but I’m not sure she’s going the right way about it.

She also had some harsh words about truffles.

“I didn’t think it was possible to get bored of something so expensive, but I must say I’m a bit truffled out, and my flat now smells of truffles,” she wrote. “That’s what people call a first world problem, I know.”

Tune in next week for her take on breastfeeding pictures on Instagram and proper polo etiquette.

[Spectator]

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