MONEY Pets

How to Turn Your Dog into a Cash Cow

Boo the Pomeranian, named the cutest dog in the world Cutest Dog in the World Flies High
Virginamerica/Rex Features—AP Boo the Pomeranian, named the "cutest dog in the world."

Social media can be big business for pets, too.

Your dog may never make it like the beagle Miss P, winner of the 2015 Westminster Kennel Club’s best in show award, but he or she may still have a shot at becoming a YouTube star or nabbing a modeling contract based on an Instagram photo.

It happened for Tuna, a Chiweenie mix of Chihuahua and dachshund. This unlikely Internet star, found as a stray at a California farmer’s market, has more than a million followers on Instagram because of his cartoonish overbite. A book, The Underdog with the Overbite, goes on sale in two weeks with a list price of $14.95.

At the pinnacle is a dog named Boo, a Pomeranian with 17 million fans on Facebook, multiple books and a line of toys. He even got a deal from Virgin America Inc to be its official “pet liaison.”

To bring in money, you need more than a random clip of your dog doing something funny. It takes an orchestrated campaign to gain enough popularity to merit offers from corporate sponsors, get product placement deals, and move merchandise.

“People who have over half a million followers are getting serious money,” says Katie Sturino, who owns Toast, a King Charles pup with no teeth and a tongue that hangs from her mouth. “The ones who have really broken out are getting a lot.”

Rescued from a puppy mill, Toast has 168,000 followers on Instagram. Sturino says she has been working with companies looking for product placement or endorsements.

Going Viral

What captivates a mass audience and goes viral usually is not a fluke, says Jonah Berger, a marketing professor at the Wharton School of Business and author of Contagious: Why Things Catch On. You need a good story to get started, and then you need a savvy strategy.

“We often look at these videos and think they must be luck or by chance,” Berger says. “Can you guarantee that something will go viral and get millions and millions of page views? No, but you can guarantee it will do better.”

Animal advocate and author Wendy Diamond says the biggest influencers are those who have a following and a personality.

“Your dog either has to have a deformity or a disability or a well-connected parent,” Diamond says.

Boo’s connection is clear. His owner, Irene Ahn, is an executive at Facebook Inc, although she has stayed out of the limelight during her dog’s climb.

But there are other routes to the top.

Jon Huang and his girlfriend, Amber Chavez, got Manny, a French bulldog who was the unwanted runt of the litter, at a half-price discount four years ago.

What started as a way to share photos and videos of their puppy with friends and family exploded in the past couple of years to following of about 796,000 on Facebook and 643,000 on Instagram.

“Basically, I just started posting unique pictures,” says Huang, 37.

After photos of Manny sleeping in a sink went viral, the dog’s popularity started to swell. As the monetary potential became clear, Huang says they made charity a big part of the Manny craze. Team Manny has raised more than $100,000 in the past year.

Manny has deals with Evanger’s Dog Food and Zico Coconut Water, among others. With all the merchandising, fundraising, deals, appearances and travels (a 15-city tour that goes from coast-to-coast), Chavez now is working full-time with Manny.

“There would be no way to manage all the stuff without her quitting her job,” says Huang. “We didn’t expect any of this. It happened so fast.”

TIME portfolio

A Son’s Photographic Journey to Reclaim His Father

“I felt trapped, so I just started photographing”

“On Nov. 10, 2014, a motorcycle accident left my father paralyzed and laying in a South African hospital bed by himself. I put my life on hold so I could go and help him fight for his.”

That’s how Ian Willms describes the photographic project that represents both a break in his career and a coming together in his life.

When the accident happened, Willms, a Canadian documentary photographer, had spent the previous two years working on a series of photographs shot around the U.S. and Canada as he rode Greyhound buses from state to state. One day, as his bus arrived in the small town of Sault Ste. Marie in Northern Ontario, he received a text message from his sister: “Dad was in a serious motorcycle accident. I need to talk to you.”

On a tour in South Africa, his dad’s bike had left the road and hit a dirt pile, sending him off of a small cliff. “He landed front wheel first and his body came down very hard onto the handlebars,” Willms tells TIME. “In addition to the catastrophic spinal damage, my dad broke the majority of his ribs, some vertebrae in his neck, punctured both lungs, fractured his right knee and suffered some blunt force trauma to his heart.”

After learning that his father was paralyzed, Willms was on a plane from Winnipeg to Toronto and onwards to Cape Town in South Africa. In just 30 hours, he had stopped his personal wandering to journey across the world for a very different reason. All for a father he’d barely seen while growing up.

“We had this kind of long, tumultuous, back-and-forth relationship throughout my life,” says Willms. And yet, this complex, contrite and capricious rapport has given birth to Willms’ most personal photography project — one that wasn’t planned, and one that could remain unfinished.

“I guess I felt really trapped when I was there with my dad, so I just started photographing,” he says. “These pictures kind of built up for two or three weeks before I started posting.”

On Nov. 28, Willms took to Instagram and posted a black-and-white image of his hand holding his father’s, the first photograph in a series of more than 135 he has shared since.

“I didn’t really want to be so deliberate about it,” he says. “I didn’t want to build up a body of work and make an edit and think of how I was going to present it and all this shit. I just wanted to get it out.”

For Willms, Instagram became the quickest and easiest way to share what he was feeling. “I could just post a picture and my friends, my colleagues and anyone who cares to know anything about what’s going on can choose to follow that. It’s just there.”

Willms could have chosen to use Facebook to share his personal “dispatches,” but, he says, Instagram felt more intimate “because it’s just right in your pocket and you might just have this little picture there that’s small and part of something that somebody’s going through. You sort of hold that [moment] in your hand.”

And while the constant, yet curated, feed of images has allowed Willms to express the way he feels about his father’s accident, the photographic experiment has taken on a deeper meaning for the 29-year-old photographer, rekindling a fragile relationship.

“My mom and dad separated two months after I was born, and my dad was sort of a weekly part of my life until I was about 6,” says Willms. “He didn’t really understand how to relate to a child in a lot of ways. He wasn’t a lovey-dovey, fuzzy guy who could get down on the floor and play with toys, make car noises and all that stuff. He just didn’t know how.”

When Willms turned 6, his dad showed up at his birthday party. “I was running around with all my friends, and my dad felt kind of dejected because I wouldn’t pay attention to him,” he says. The event, exacerbated by ongoing disputes with Willms’ mother, was the last straw. “He really got frustrated and he just left the birthday party, and that was the last time I saw him for five years.”

When his father came back, Willms was in his early teens. “It was the worst possible time for him to show up,” he says. “It was really hard for us to understand each other and see eye-to-eye. I was angry as hell.”

For many years, they had trouble connecting, and in 2008 the relationship came to an abrupt end when Willms’ dad broke a promise to help pay for his education. “When he refused to honor that, I felt like he had just blown his last chance to take any financial responsibility for having created a child,” Willms says. “I never expected him to give me any handouts. I just wanted him to own the fact that I was his son. By not physically being around and not supporting my mom, I felt like that had never happened.”

Willms stopped talking to his dad. “I was so mad at him,” he says.

Four years later, Willms’ father reached out as he was about go through open-heart surgery. “He said: ‘Look, things are messed up, will you come to Germany?’ I was ready to try and patch things up, so I went. I didn’t want to bicker about history, I just wanted to go there and understand my father. I wanted to understand who he was and why he did the things he did. I just wanted to get to know the guy. That was my goal.”

And it worked, Willms says. “We just put it all aside and just hung out as guys. We really started to bond.”

Slowly, a relationship between the two developed around photography. “One day, we went to this camera shop in Germany, and he said: ‘What’s the best camera in this store?’ I picked out a Leica M9-P and he said: ‘All right, man. It’s yours.’ He bought it on the spot to sort of say sorry for the money thing. And I was really moved by that.”

As his dad is starting a long and troublesome recovery from “a fracture dislocation with a burst of the T7 vertebrae,” Willms’ photographic project has brought them closer than ever before. “He knows how intimate this is,” he says. “I think he knows how hard this is for me, and he wants something good to come out of it. It sort of gave us something to do together. It’s become a collaboration.”

After many years apart, the men are in each other’s lives again. “Every night, I kiss him on the forehead and tell him I love him,” Willms says. “And it’s amazing how much you really mean it when you believe it could the last time.”

Ian Willms is a Canadian photographer and a member of the Boreal Collective. This interview is the first part of a multi-part series on Willms’ We Shall See project.

Phil Bicker edited this photo essay.

Olivier Laurent is the editor of TIME LightBox. Follow him on Twitter and Instagram @olivierclaurent

MONEY Startups

3 Reasons to Take Your Startup in a New Direction

150213_CAR_PivotStartup
Robert A. Di Ieso

Many successful companies changed up their business plans early on. Here's when you should too.

Podcast platform Odeo turned into Twitter. Check-in app Burbn switched its focus to photo sharing and became Instagram. Does your startup need a change in direction to succeed? Here are three signs it’s time to revamp:

1. Customers Are Telling You

Is your target buyer consistently asking for something you don’t offer? “Customers exist because you make them better off,” says Gary Gebhardt, an associate professor of marketing at Canadian business school HEC Montréal. Listen to them.

2. Your Idea Isn’t Sticking

Do you have a hard time holding on to business? Go beyond focus groups and surveys. People often misrepresent their behavior. Instead, says Gebhardt, observe your customers going about their day. “When you see how people do things, you see how you can create a solution,” he says.

3. The Competition is Winning

Look at why people are favoring your rival’s product. But don’t panic pivot, says Steve Blank, co-author of The Startup Owner’s Manual. “A pivot requires substantial evidence that your original hypotheses for your business were incorrect.”

TIME On Our Radar

It Takes Two to Tango: Instagram Account Brings Photographers Together

Ben Lowy and David Scott Holloway—Echosight

On the Echosight Instagram account, photographers are invited to collaborate to create double-exposure works of art

Photography is rarely a team sport. However, Daniella Zalcman and Danny Ghitis have managed to turn it into one.

Two years ago they were living over three thousand miles apart and wanted to find a way to collaborate. The pair formed the Instagram account Echosight and began combining their photos into double exposures by superimposing the images onto each other. For Zalcman, this process allowed them to achieve something they could not have done on their own: There’s much more depth to the collaborative aspect. And I think there’s much more dialogue visually in what we produced.”

After six months they realized they did not have the bandwidth to continue posting daily and decided to do something that is rare in photography. They handed off their concept and platform, asking other photographers to pair up and take over the feed.

Each week-long collaboration yielded astoundingly different results, starting with Ed Kashi and Laura El Tantway.

We spoke with some of the photographers about working in pairs, and we also asked them to name the artists they would like to see collaborate on Echosight in the future.

Barbara Davidson & Chip Litherland

Years ago Davidson and Litherland worked together at the Dallas Morning News. For them, Echosight was a perfect excuse to work in a pair again. Litherland posted from Florida while Davidson, a staff photographer for the Los Angeles Times, was visiting family at home in Ireland. For her, Echosight was a welcomed change of pace. “I think it’s a freeing experience in many ways because there are so many guidelines that I have to follow when I am photographing as a photojournalist,” she says. “Whereas when we’re creating for the sake of creating and it’s much more of a conceptual artful image, we’re free to produce it anyway we see fit. That’s very liberating, very freeing and the images can be more poetic.” The two had a difficult time managing the nine-hour time difference though, and in the end Chip had to stitch together the images rather than engaging in a back and forth.

Davidson’s Dream Collaboration: Paolo Pellegrin & his wife Kathryn Cook

Matt Borowick & Nancy Borowick

The brother and sister team are close in age and live only a few miles apart, but their visual approaches to the world around them are surprisingly different. Their process began with Matt sending his favorite 35mm images to Nancy, including the image of the Empire State Building above. Nancy then shot images she felt would pair well with them. “I wanted the Echosight images to make sense and tell a little bit of a story,” says Nancy. “I wanted them to be very purposeful so the end result would be a more cohesive group of images.” She felt their images got stronger as the project progressed and she developed a better understanding of how Matt shoots. Nancy had always known her brother’s work but as a sibling, and after collaborating with him, she felt she understood it from a professional perspective as well.

Nancy’s Dream Collaboration: Ben Lowy & Marvi Lacar

Richard Koci Hernandez & Dan Cristea

Hernandez and Cristea teamed up after a chance encounter on Instagram. A mutual appreciation for one another’s work led to Skype conversations and eventually in-person meetings. For Echosight they took a purist approach, using an app that picked images at random from each photographer and combined them. For Hernandez, that element of chance was “frightening, freeing, and invigorating all at the same time,” he says. “Something new is born, something you can’t predict.” They felt Echosight should be more an act of happenstance than intentional creation.

Hernandez’s Dream Collaboration: Travis Jensen & Daniel Arnold

Ramsay de Give & Dylan Isbell

De Give and Isbell became friends at the Brooks Institute’s School of Photography when they discovered their shared a similar interest for botany. For their collaboration, they photographed plants together, and combined them with de Give’s portraits, creating a series of solid and consistent multiple exposures. Minimizing the element of chance that is standard for Echosight, they “wanted it to be structured and a full thought rather than just hoping it would work,” Isbell tells TIME. Despite having a set direction, they welcomed the elements of chance inherent in combining the images. “Collaboration is two people working together, two minds working towards the same idea,” says de Give. “But at the same time, both have to let go to let the vision speak for itself. It’s hard to do that but it really pays off in the end.”

Isbell’s Dream Collaboration: Michael Goldberg & Daniel Arnold

Ben Lowy & David Scott Holloway

This best friend duo have been working side by side for years. Rather than combining their best images, they went out searching for images that would combine well together. “Sometimes people fall too in love with their images,” says Lowy. “We created the images knowing that we were going to mold them together. We had ideas in our minds about how we were going to approach it, like who was doing background that day and who was doing foreground. Who was working more with negative space.” The foreground images had to have plenty of negative space to allow for the busier background images to show through. Lowy and Holloway became one of the most successful Echosight teams by cross-posting the images on their own Instagram accounts, which have a combined 170,000 followers.

Lowy’s Dream Collaboration: Sally Mann & Terry Richardson

Given the feed’s recent success, Ghitis and Zalcman plan to keep Echosight as a takeover account for the foreseeable future. In addition to the commonly artful mashups, Zalcman would like to see it take a newsier approach. She is “trying to move more in that direction because 95% of the photographers who have taken over Echosight are pure photojournalists and not fine art photographers, so that really is their wheel house. and I would love to see that happen more. But I do also like that it’s a space for news photographers to do something that is completely different and completely creative.”

Echosight is run by photographers Daniella Zalcman and Danny Ghitis. They can be contacted on Echosight’s Facebook page.

Josh Raab is a contributor to TIME Lightbox. Follow him on Instagram and Twitter.

TIME apps

This Is the First-Ever #ThrowbackThursday Posted on Instagram

It's the four-year anniversary of the hashtag

Since Instagram’s launch in October 2010, users have posted a combined 357,442,820 #tbt and #ThrowbackThursday hashtags.

And while the popular hashtag is a staple in the Kardashian family’s social media diet, the trend has humble beginnings. Almost exactly four years ago, on the second Thursday in February 2011, a then 21-year-old Bobby Sanders posted the very first #ThrowbackThursday on Instagram, according to the company. And it looked like this:

#Hotwheels #ThrowbackThursday

A photo posted by Bobby Sanders (@bobbysanders22) on

“I honestly don’t recall even taking it or it being a good photo,” Sanders, now 25, said to TIME. “There was no real inspiration.”

Although viral encyclopedia Know Your Meme traces the first “Throwback Thursday,” often now shortened to tbt, sighting to 2003, the site says that the phrase didn’t gain popularity in the blogosphere until 2011.

Sanders, who currently works as a sales representative in Georgia, says he hadn’t seen the phrase prior to using it on his Instagram.

“I had never seen it done or said prior to that, but I didn’t think anything of it, or that it was that original honestly,” he says. “My favorite sunglasses company (Knockaround) had a sunglasses line called Throwbacks, so I had that name in my head… I guess with the filter, older cars as the subject, and it being Thursday it was just something I thought would be a funny hashtag, not something that would eventually catch on to the phenomenon it’s become.”

Sanders didn’t gain Internet fame and rarely Instagrams throwback posts.

“But if I do, I’m that snob who will post #ThrowbackThursday and not #tbt,” he says.

You’ve got to love consistency.

Read Next: This Was Instagram’s Most Liked #tbt of 2014

TIME Smartphones

The Best Ways to Print Photos From Your Smartphone

smartphone-scenery-photo
Getty Images

You can now print your photos professionally, on the go or at home

One of the best cameras is the one you have with you — and for most of us, that camera is your smartphone. But unless you’re meticulously sharing and backing up your photos online, most of them are probably languishing in your smartphone’s digital archives.

Free your photos from the shackles of your smartphone with services and hardware that make it easy to print your photos professionally (for shipping directly to you), on the go or at home. We’ve rounded up our favorite, easy ways to print photos from your smartphone.

Order professional prints with an app

Most photo developers today print smartphone pictures. Apps such as Kicksend and Snapfish let you order prints for pickup at retailers such as Walgreens. Even more streamlined photo services let you order prints from your smartphone for delivery to your home within a couple of days. Send photos from your smartphone to one of our favorite print services to get lab-quality prints without leaving the house or shelling out for your own printer.

PrintStudio

This sleek, intuitive app takes care of printing pictures as well as photo books, greeting cards and other photo products from your phone camera or Instagram account. Ordering prints is a simple matter of choosing exactly the size of photo you want, from a set of photo strips to a 54-image poster, and then picking the best of your snaps.

You can print photos in several unusual sizes, including 4″ x 4″ squares, 2″ x 2″ mini-squares and business-card-sized prints, as well as standard formats including 4″ x 6″ and 8″ x 10″ prints and 20″ x 30″ posters (probably best for owners of uber-high-megapixel phones like the iPhone 6 Plus or Samsung Galaxy S5). Send prints anywhere in the world. (Last-minute long-distance present, anyone?)

The app makes it easy to order unique frames and displays, including a reclaimed Santa Cruz block frame or multi-picture wooden and concrete displays.

Price: Free at Google Play and iTunes

Prints: $12 for 24 square prints; $15 for 24 4″ x 6″ prints; $10 for a set of nine photo strips (36 pictures); more prices at PrintStudio

Shipping: $6 by FedEx and DHL; $12 international shipping; free shipping for U.S. orders over $50

Speed: 3-10 working days

Editing capabilities: None aside from cropping or shifting pictures to fit inside the print size

Best for: Interesting frames and unique prints (the mini-squares and 4″ x 4″ squares are particularly cute for Instagram images)

FreePrints (Android / iOS / Windows Phone)

FreePrints is an offshoot of online photo printing shop Photo Affections, which perhaps explains why it can offer 85 free 4″ x 6″ prints per month. This streamlined app is an easy way to print photos from your phone camera as well as Facebook, Instagram, Dropbox, Flickr, Microsoft OneDrive and Google Drive. One click from the home interface takes you to a photo selection page for uploading and ordering prints, which can arrive as quickly as within two days.

You can order square prints for Instagram shots as well as 5″ x 7″, 8″ x 10″ and larger prints at an additional cost. If you use an iPhone 6 or 6 Plus, pay for orders instantly using Apple Pay. Photos are printed on lab-quality paper from Kodak and Fujifilm, with an matte finish.

Price: Free from Google Play, iTunes, and Windows Store

Prints: Free for 4″ x 6″ prints (up to 85 per month or 1,000 per year); from $0.49 each for 5″ x 5″ prints

Shipping: $1.99 to $9.99; $1.00 more for two-day shipping; free shipping the first time you use the app

Speed: Four to six days; two working days for express shipping

Editing capabilities: Minimal; cropping, black-and-white filter

Best for: Low-cost, high-quality prints

Hipstamatic (iOS)

Remember the big kid on the block pre-Instagram? Hipstamatic and its vintage camera interface offer lenses, flashes and filters to create hundreds of old-school effects for your new-school pictures. The app links to its own print lab service so that you can order square prints of those analog-looking digital photos in sizes from 4″ x 4″ to 10″ x 10″ and 30″ x 30″ formats.

We love the reusable packaging, which doubles as a self-supporting frame for one picture. Pictures are printed on high-quality archival paper from Fujifilm. Share pictures to the usual lineup of Facebook, Twitter, Instagram, Flickr and Tumblr.

Price: $2.99 from iTunes

Prints: $4.99 for nine square 4″ x 4″ prints, $49.99 for nine 10″ x 10″ prints; more prices on site

Shipping: From $2

Speed: 3-10 days

Editing capabilities: Abundant; preloaded effects to tweak color, saturation, exposure and more, downloadable packages of “looks” such as the Williamsburg Hisptapack or Foodie Histapack ($1.49 each)

Best for: Artsy photo prints and Instagram-esque editing

Print on the go with a portable smartphone printer

Pull out one of these printers during your next vacation and instantly print anyone’s smartphone photos for hard-copy keepsakes.

Fujifilm Instax Share SP-1 (Android and iOS)

This book-sized printer from the current king of instant cameras uses the same film and printing technology as the Fujifilm Instax Mini line. It connects via Wi-Fi or Bluetooth to your smartphone, with an app for selecting and printing photos to a roll of instax mini film.

The app lets you add black-and-white or sepia filters, as well as templates for text and graphics and “Real Time” details such as dates, location, time and weather. Prints have that slight vintage blur; if you’re looking for fine detail, you may want to consider a desktop printer instead.

The SP-1 runs on flat-cell CR-2 batteries with a lifetime of about 100 prints before the batteries need to be replaced.

Price: $155.63 from Amazon

Prints: $18.37 for 20 sheets at Amazon

Speed: 16 seconds per print

Editing capabilities: Black-and-white or sepia filters in the Fujifilm app, templates for personalized text and greeting cards

Best for: Printing photos on the go

LifePrint (Android and iOS)

This wireless photo printer includes its own social network, allowing you to send photos from your smartphone to your friend’s LifePrint printer (or, of course, your own). Once the printer is online via your home wireless network, your smartphone can link up from anywhere in the world to print pictures off its camera roll, including additional saved pics such as Whatsapp-sent photos or Instagram-edited pics. The LifePrint is about the size of an iPad and prints only 3″ x 4″ photos.

Price: $199.99 at LifePrint Photos and shops, from April

Prints: $19.99 for 30 prints

Speed: 60 seconds per print

Editing capabilities: Minimal; add text to photos, tweak the size of the border

Best for: Sending printed photos as easily as digital photos

Print at Home with a desktop printer

Printing your photos at home can not only work out cheaper, but far more convenient. If you’re looking for pro-quality home prints, dedicated photo printers can handle ultra-high resolutions and fine color detail, while standard models still offer decent picture quality at an affordable price.

Canon Pixma iP8720

Forget the four-cartridge ink system on your old home printer; the Pixma iP8720 sports a six-ink system including an individual grey ink for extra-fine color and gradation in black-and-white prints. It connects over Wi-Fi as well as Google Cloud Print and Apple AirPrint, making it easy for any device to link up and print.

The printer uses an Android/iOS app to select photos from a smartphone or tablet for batch printing. Print resolution goes as high as 9600 dpi with photo sizes up to 13″ x 19″.

Price: $299.99 from Canon

Prints: From $7 for 100 sheets of 4″ x 6″ glossy paper; $113 for a set of six ink cartridges (PDF) ($0.48 or less per print)

Speed: About 35 seconds per smartphone photo, 1 minute or more for larger prints

Editing capabilities: None

Best for: Professional-quality home photos

HP Envy 5660

If you simply want to print photos for personalized cards or family albums, a multifunction inkjet printer like the Envy 5660 produces good clarity and color, especially with smaller prints. It can connect to any smartphone over Wi-Fi via the HP app, while Apple AirPrint support lets you print directly from iPhones without an app.

Photos can be printed in sizes up to A4, with a dedicated paper tray for 4″ x 6″ prints. If you regularly print photos, buy the Envy 5660 with an HP Instant Ink subscription plan that gets you 50 prints per month for $2.99, with HP connecting to your printer to send new cartridges when you’re running low.

Price: $110 from Amazon

Prints: From $7 for 100 sheets of 4″ x 6″ glossy paper; $80 for a set of high-yield ink cartridges (about $0.27 a print, $0.13 if you subscribe to Instant Ink)

Speed: About 45 seconds per 4″ x 6″ photo

Editing capabilities: None

Best for: Affordable home photo printing

An all-in-one option

Polaroid Socialmatic

Love instant cameras but feel nervous about getting the shot right first time? This Android-powered digital camera is pimped out with Polaroid picture-printing technology so that you can pick the pictures you want to print and store the rest in its 4GB of internal memory. (You can also expand the storage by popping in an SD card.)

The camera clocks in at 14 megapixels with an LED flash and a 4.5-inch touchscreen display for selecting and editing photos. There’s a 2-megapixel front camera for the obligatory selfies, plus Wi-Fi and Bluetooth to connect with smartphones to print photos and share them online.

Photos are printed out on 2″ x 3″ zero ink paper, which despite the high megapixel count of the camera lens produces that cloudy, old-timey effect on pictures. Each print is adhesive-backed, so you can stick the credit card-sized pics anywhere you please.

Price: $299.99 from Amazon from Feb. 1

Prints: $25 for 50 prints from Amazon

Speed: Under a minute

Editing capabilities: Add color filters and moody effects on the touchscreen

Best for: Vintage-style photos printed the old-school Polaroid way

What’s your favorite way to print photos from your smartphone? Let us know in the comments, and tell us if we’ve missed your go-to.

This article originally appeared on Techlicious.

More from Techlicious:

TIME Follow Friday

Deconstructing Brazil’s Largest City on Instagram

Photographer Décio Araújo uses his cellphone to create captivating cityscapes of his native Sao Paulo

Decio Araujo Sao Paulo
Décio Araújos u p e r p o p u l a ç ã o • V

TIME Lightbox Follow Friday isa series featuring the work of photographers using Instagram in new, interesting and engaging ways.

This week on #LightBoxFF, TIME speaks to Brazilian architect and photographer Décio Araújo (@dearaujo). Inspired by his formal training as an architect, Araújo uses mobile apps to create fascinating images that illuminate issues of urban expansion in one of the world’s largest cities.


Lightbox: Tell us about yourself and how you became interested in photography?

Décio Araújo: I am an architect and I really love the relations between city, people and nature. Perhaps because of my passion for architecture, I like to photograph urban spaces and buildings. I try to capture a different point of view of the city and different perspectives on daily urban life.

 

o s c i l a ç ã o u r b a n a • VII

A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀décio araújo (@dearaujo) on

 

Lightbox: Does photography offer creative freedom you might not have in your daily work as an architect?

Décio Araújo: My photography involves architectural elements, but it also involves other issues about the architecture – such as urban aspects of the city, social issues, and the relationship between built spaces, people and nature. I see relationships that go beyond architectural projects, problems that large cities have like chaos, sprawl and lack of planning, which influence the population of the city. Photography is a way to express elements that are not part of my daily work.

 

c l a u s t r o f o b i a u r b a n a • VI

A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀décio araújo (@dearaujo) on

 

Lightbox: Has your understanding of the Instagram platform changed since you first started using it?

Décio Araújo: I started using Instagram four years ago. At the time, I did not have an idea of the size of the app and what could be [achieved] through it. Until then, my photos were more day-to-day [snaps] and did not follow any project. I realized the possibility of sharing my point of view about the city I live in with others, from [different] countries and Brazil itself. I had never published any of my photographs before Instagram.

o s c i l a ç ã o u r b a n a • IV

A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀décio araújo (@dearaujo) on

 

Lightbox: Tell us about your creative and technical process. How do you make these images?

Décio Araújo: Sao Paulo is the largest city in Brazil and is often judged by its uncontrolled growth and lack of planning—which are problems any city can [face]. I believe we can see beauty in many places where people think it does not exist—and it is through photography that I express this. All of my photos are made 100% on the phone, from the picture to the final treatment and sharing. I have a list of smartphone apps that I use to make collages (including UnionApp, FragmentApp, and Filterstorm) of mostly urban spaces and buildings in the city. I use different or identical photographs to develop the “deconstructed” image. After this, I take care of aesthetic elements such as symmetry, balance and proportion.

 

p u x a d i n h o

A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀décio araújo (@dearaujo) on

 

Lightbox: What do you hope viewers will see in your photographs?

Décio Araújo: I want to make people more critical of the space they live in, encourage them to look, to go to areas that are not attractive, to be more poetic and analytical.

 

c l a u s t r o f o b i a u r b a n a • V fotografia é a possibilidade de transmitir um segundo ponto de vista. entrada para o #SextaTarefa tema: Fotografia é…

A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀décio araújo (@dearaujo) on

g a i o l a d e c o n c r e t o • VII

A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀décio araújo (@dearaujo) on

 

Décio Araújo is an architect based in Sao Paulo. Follow him on Instagram @dearaujo.

Marisa Schwartz is an Associate Photo Editor at TIME.com. Follow her on twitter and Instagram.

TIME Social Media

Your Tweets Will Soon Show Up on Google Search Results

Users should see the change sometime in the first half of this year

Our 140-character tweets will appear more prominently on Google searches in coming months thanks to a deal reportedly signed between the search engine and Twitter.

Instead of crawling for data, as Google previously had to do, the search engine giant will now have access to Twitter’s firehose, basically a flow of data created by the microblogging company’s 284 million active users, according to sources cited by Bloomberg.

In layman’s terms, this means users will be able to view live tweets instead of Google’s current model of just showing the profile information.

Twitter also provides data to Yahoo! and Bing.

The deal reportedly does not include advertising revenue, but Bloomberg suggests Twitter will receive data-licensing revenue, which reached $41 million in the third quarter of 2014.

Engineers from both companies have reportedly already begun the process of designing the new search arrangement.

Twitter CEO Dick Costolo is trying to boost his company’s users to compete with more popular social-media sites like Facebook, with 1.4 billion users, and Instagram, which boasts 300 million users and is also owned by Facebook.

The company’s growth rate has clearly disappointed investors and stock has dipped from nearly $66 per share at this time last year to just over $40 today.

News of the deal comes as the Verge reports that Costolo worries Internet trolling is negatively impacting the company’s growth potential.

“It’s no secret and the rest of the world talks about [trolling] every day. We lose core user after core user by not addressing simple trolling issues that they face every day,” he said.

Twitter is set to report fourth-quarter earnings Thursday.

TIME Art

This Banana Art Is The Visual Movement We’ve Been Waiting For

Banana peels like you've never seen them before

The fine-art scene is hungry for something new. Something fresh. Something bananas.

The creation of Adam #fruitdoodle #biblebanana #michelangelo

A photo posted by Stephan Brusche (@isteef) on

Netherlands-based artist Stephan Brusche started small. “I was at work and I just wanted to post something. I then noticed my banana and I figured it would make a nice post if I just drew a little happy face on it,” he told Bored Panda. “I took a ballpoint pen and just started drawing. I was pretty amazed how pleasant a banana peel is to draw on.”

Flying Fruit @indemarkthal #fruitdoodle #markthal @gemeenterotterdam

A photo posted by Stephan Brusche (@isteef) on

Brusche, who posts his art to his Instagram account, soon started experimenting with the banana’s shape — peeling and carving the fruit into surprising sculptures.

Giraffe #fruitdoodle

A photo posted by Stephan Brusche (@isteef) on

Elephant #fruitdoodle With a shoutout to @worldofartists for featuring me yesterday! :D

A photo posted by Stephan Brusche (@isteef) on

'Come at the king, you best not miss.' #omarlittle #fruitdoodle @bkbmg #thewire #omarcomin

A photo posted by Stephan Brusche (@isteef) on

Nick Offerman as a Banana Viking #vikingfriday #fruitdoodle #nickofferman #ronswanson

A photo posted by Stephan Brusche (@isteef) on

And even political statements:

#jesuischarlie

A photo posted by Stephan Brusche (@isteef) on

Brusche has dabbled in other fruit:

Mr Kiwi is smiling because kiwi's don't have Mondays #fruitdoodle #kiwi #smile

A photo posted by Stephan Brusche (@isteef) on

But really it’s all about that banana:

Bananafishbones #fruitdoodle #banana #fishbones

A photo posted by Stephan Brusche (@isteef) on

You can buy the artwork on his site — although you’re on your own when it comes to preservation.

(h/t: Bored Panda)

TIME Careers & Workplace

How to Conquer Social Media

facebook-like-icon
Getty Images

You think you have to be on Facebook or Instagram. But do you know what you want out there?

Inc. logo

This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.

Lou Altman needed to reschedule our call. Why? The founder of GlobaFone, a satellite communications firm in Portsmouth, New Hampshire, needed to attend a webinar hosted by a company whose social media program he had bought. The product wasn’t working out, and Altman hoped to get some tips to make it easier to use.

Did I mention I was supposed to interview Altman about how small businesses can get the most out of their social media budget, and not spend a lot of money for little gain?

When we finally connected, I asked Altman how he came to purchase something that didn’t do what he needed. “We didn’t have an overall social media strategy when we bought it,” he admitted

It’s a familiar story: You buy something you absolutely have to have, according to the people who are selling it, but which turns out to help them far more than it helps you. This is true for many personal and business spending decisions, including for social media. There’s Facebook and YouTube and Twitter and Instagram and Pinterest and … remember Ello? Who the heck can keep up? Yet many believe they must. According to a recent survey by LinkedIn and market research firm TNS, 81 percent of businesses with between $1 million and $50 million in annual revenue use social media in hopes of boosting sales. Yet only 61 percent of those same businesses see a payoff.

That’s an expensive mistake to make. Consultants can help, charging anywhere from $50 to $500 an hour, but too often, paying more doesn’t ensure better outcomes. So before you spend anything, consult the following tips to get a good return on your social media investment.

Set a clear goal

Many business owners think they should be on social media but don’t have a target in mind. As a result, “it’s very hard not to get ripped off,” says Anne Marie Blackman, founder of MyUglyChristmasSweater.com, an online apparel specialist. Blackman spent $2,000 on targeted Facebook posts and pay-per-click advertising in 2013 but wanted to get more out of her investment. “I did not have the experience to use it effectively,” she tells me. “There is a science to having a good pay-per-click campaign.” So this past holiday season, Blackman budgeted several thousand dollars to hire an expert to take over her social media.

Choose the right voice

If you decide to bring on a social media expert, make sure it’s someone who knows your industry. Blackman follows the campaigns of other companies and monitors people whose style she likes. She hired her social media manager because she liked her online voice: “She can write in the right tone,” Blackman says. “I can come off as too stiff.”

Adjust to the channel

Some kinds of companies (think fashion and food) are natural fits for Instagram, while others (like B2B) get more out of LinkedIn. Different sites need different strategies. “Copying your Facebook posts directly to Twitter is like going to Dallas and barking French at everyone,” says Audrey Christie McLaughlin, a marketing consultant.

Seize every opportunity

The Ellen DeGeneres Show featured My Ugly Christmas Sweater in December 2012, so the next year, Blackman pounced. She put a YouTube clip from the show on Facebook as a sponsored post, targeting 10,000 Ellen fans. “The click-through was very successful,” she says. And the best part? “I probably spent $75 to promote it.”

Your browser, Internet Explorer 8 or below, is out of date. It has known security flaws and may not display all features of this and other websites.

Learn how to update your browser