TIME Companies

Burger King Might Become a Canadian Company

The burger behemoth could reincorporate in Canada, and thereby lower its tax liabilities, if it buys donut chain Tim Hortons

+ READ ARTICLE

Burger King may soon announce a whopper of a deal aimed at lowering its taxes by moving the 60-year-old company’s base outside the U.S., according to a new report.

Citing unnamed sources, the Wall Street Journal reported Sunday that Burger King Worldwide Inc. was “in talks” to buy Canadian donut chain Tim Hortons. The move would allow the hamburger establishment to reincorporate in Canada.

Though legal, the practice known as tax inversion has been criticized in some government circles as a loophole for mega-companies in the U.S. to avoid paying a fair share of taxes for income earned outside the country. Burger King has 13,000 stores in 98 countries, making for a large chunk of international earnings.

Just last month, President Obama had harsh words for this kind of maneuver. “These companies are cherry-picking the rules. And it damages the country’s finances,” he said.

But it might not be taxes alone that sweeten the deal for Burger King, if the Hortons acquisition goes through. BK’s top competitor, McDonalds, has enjoyed success with its own cafe brand McCafe — and the Canadian coffee and donut perveyor could give a boost to the King’s appeal at breakfast time, WSJ reports.

[WSJ]

TIME health

3 Reasons Why Your Relationship With Food is Crazy

mom's cookies
Getty Images

1) You ignore the importance of context

You ate more because you were hungry? Maybe, but you’re probably not giving nearly enough credit to how context affects you. I’ve posted many times about how context is far more influential than you think.
From Paul Bloom’s How Pleasure Works:

  1. Protein bars taste worse if they are described as “soy protein”
  2. Orange juice tastes better if it is bright orange.
  3. Yogurt and ice cream are more flavorful if described as “full fat” or “high fat.”
  4. Children think milk and apples taste better if they’re taken out from McDonald’s bags.
  5. Coke is rated higher when drunk from a cup with a brand logo.

How much you eat is strongly affected by how much those around you eat, but you rarely realize it. Dining with friends? You’ll probably eat twice as much.

Via The Social Animal: The Hidden Sources of Love, Character, and Achievement:

At restaurants, people eat more depending on how many people they are dining with. People eating alone eat least. People eating with one other person eat 35 percent more than they do at home. People dining in a party of four eat 75 percent more, and people dining with seven or more eat 96 percent more.

Eating with overweight friends? You’ll eat more. Is your waitress overweight? You’ll eat more. Are you a woman eating with a man? You’ll eat less. Wide variety of food? You’ll eat more.

Smaller serving sizes make you eat less overall. The order of items on a menuaffects what you eat. The color of plates can affect how sweet dessert tastes.

Brian Wansink, author of Mindless Eating: Why We Eat More Than We Think, instructs us to tell the guests that wine is from California, not North Dakota:

It was all the same $2 cabernet. And we found that if people thought it was from California, they rated the wine as better, they rated the food as better, they stayed at the restaurant about 10 minutes longer, and many of them made reservations to come back.

When we served them the North Dakota wine, it poisoned the entire meal. They didn’t rate the food as good, they left 10 minutes earlier, and they didn’t make reservations to come back.

When you serve dessert, put it on some fancy china, not a napkin:

If they ate it on the napkin, they’d say, “Wow, this is really good.” On a paper plate, they said, “This is really, really good.” If they ate it off of Wedgwood china, they would say, “This is the greatest brownie I’ve eaten in my entire life.” And the amount they were willing to pay for it tripled.

And give them silverware, not plasticware:

Consumers’ quality and liking judgments concerning identical yoghurt samples differed significantly when tasted either with a metallic plastic spoon or else with a stainless steel spoon, the latter resulting in significantly higher scores.

Don’t feel guilty – even dieticians are inaccurate about how much they eat. (And only 7% of shoppers obey the “10 items or less” rule at the supermarket.)

2) You forget that so much of what makes food good or bad is in your head

Comfort food really does comfort you. Grandmom’s cookies do taste better than other cookies. You can’t tell pate from dog food. Coffee junkie? When you haven’t had your joe anything with caffeine tastes better. Dieting actually makes food look bigger.

Eating organic food might turn you into a jerk. Anything that affirms your feelings about your own morality (“I eat organic, therefore I’m a good person.”) your brain may subconsciously use to justify doing something immoral. (“I’m generally a very good person so it’s okay if every now and then I…”)

Why do people order a cheeseburger, fries, dessert and a *Diet* Coke?

It’s called a “health halo effect.” As long as we have the feeling we’re doing something healthy, we extend it to everything during that meal. Due to this, most people surveyed estimated that a cheeseburger with a salad had fewer calories than the cheeseburger alone.

Via The Willpower Instinct:

We feel so good about ordering something healthy, our next indulgence doesn’t feel sinful at all. We also see virtuous choices as negating indulgences— literally, in some cases. Researchers have found that if you pair a cheeseburger with a green salad, diners estimate that the meal has fewer calories than the same cheeseburger served by itself. This makes no sense, unless you believe that putting lettuce on a plate can magically make calories disappear.

(And, no, those fortune cookies aren’t very Chinese.)

3) Food and hunger affect your judgment whether you realize it or not

Hungry judges give harsher sentences. Lemonade can reduce racism. Eating something disgusting can make you feel morally disgusted. Hungry men prefer heavier women and Playboy playmates are thicker during economic recessions.

Kids who skip breakfast misbehave more than kids who eat their Wheaties. After given a snack, all the children are little angels again.

Via Willpower: Resdiscovering the Greatest Human Strength

All the children in a class were told to skip breakfast one morning, and then, by random assignment, half of the children were given a good breakfast at school. The others got nothing. During the first part of the morning, the children who got breakfast learned more and misbehaved less (as judged by monitors who didn’t know which children had eaten). Then, after all the students were given a healthy snack in the middle of the morning, the differences disappeared as if by magic.

People who have low blood sugar are far more prone to criminal and violent behavior:

…hypoglycemics were more likely than the average person to have trouble concentrating and controlling their negative emotions when provoked. Overall, they tended to be more anxious and less happy than average. Hypoglycemia was also reported to be unusually prevalent among criminals and other violent persons, and some creative defense attorneys brought the low-blood-sugar research into court.

Across the board, yeah, food puts you in a better mood. To be more exact, research has shown that 2 cheeseburgers = one orgasm. Smiling gives the brain as much pleasure as 2000 bars of chocolate.

Via Smile: The Astonishing Powers of a Simple Act (TED Books):

They discovered that smiling stimulates our brain’s reward mechanisms in very powerful and surprising ways. How did the power of a smile stack up against other “well-regarded” pleasure-inducing sensations? Depending on whose smile you see, the researchers found that one smile can be as pleasurable and stimulating as up to 2,000 bars of chocolate!

(Health-wise, a little starvation can be good for you, actually.)

So what can you do?

Use this info to help you:

  1. If you need to concentrate or something is going to require good judgment, make sure to eat something.
  2. Use your knowledge of the way certain foods make you feel to control and improve your mood.
  3. Use context to control your eating.

You probably utilize the first two points from time to time but maybe not often enough. The third is very powerful but you probably don’t put it into action.

From Mindless Eating author Brian Wansink:

The good news is that for every external cue that messes people up in our studies, you can solve the problem by doing the opposite. If going from a 10-inch to a 12-inch plate causes you to eat 22 percent more, use a 10-inch or 91/2-inch plate.

Use smaller bowls. Don’t rely on your willpower or the power of education. Don’t say, “Now I know that I’m three times more likely to eat the first thing I see in my cupboard than the fifth thing I see in my cupboard … but I won’t let that influence me.” It absolutely will!

The solution is to make sure that the first thing you see–the thing that’s front and center–is healthier than that chocolate-covered foie gras.

People eat food that’s on the table much more frequently than food that’s off the table, so just put the salad and vegetables on the table. Leave everything else on the counter or stove.

 

Related posts:

5 things you need to know about alcohol

5 things you need to know about that wonder-beverage, coffee

Will eating healthier make you sexier?

Join 25K+ readers. Get a free weekly update via email here.

This piece originally appeared on Barking Up the Wrong Tree.

TIME Innovation

Five Best Ideas of the Day: August 20

1. Smart labels that monitor food can reduce food-related illness and waste.

By Adrienne LeFrance in the Atlantic

2. With a “Right to Work” law that lets refugees earn a living, Uganda avoids the pitfalls of wartime migration. Other countries can too.

By Gregory Warner in National Public Radio

3. Integrate the protests: Why Ferguson needs a “Freedom Summer.”

By Jay Caspian Kang in the New Yorker

4. To deter Putin and defuse the crisis in Ukraine, policymakers must be creative, strategic and collaborative.

By David Ignatius in the Washington Post

5. Extra ISP fees for companies like Netflix only stifle Internet innovation.

By Reed Hastings in Wired

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

TIME Nutrition

Eggless Eggs Exist and This Is What They Taste Like

Hampton Creek

No it’s not science fiction.

The product’s logo says it all. It’s a silhouette of a tiny plant against the background of an egg shell, and it represents a revolutionary idea in food, questioning the land-laden, energy-heavy and labor-intensive way we grow so much of what we eat. It also represents the first time a company has created—and gotten to market—a food that acts like an egg and tastes like an egg, but comes from a Canadian yellow pea, not chickens.

Hampton Creek Foods launched its eggless mayonnaise just over eight months ago and its flagship product, Just Mayo, is already the leading mayo brand at Whole Foods Markets. In September, it will take over Walmart and Target shelves too and based on the growing interest in its products so far, the company expects to earn $35 million in sales this year.

During a recent visit to Hampton Creeks’ research facilities in San Francisco, in a warehouse between the city’s SOMA and Mission neighborhoods, I found the cramped space was a hub of activity. It was here that founder and CEO Josh Tetrick began his journey two and a half years ago to find a new way to make food—starting with the egg. With the help of biochemists, food scientists, data scientists and chefs, he is rethinking where our food comes from and how it’s grown. It’s not about replacing what we currently have, he says, but about making it better – more nutritious, and cheaper by about 30%.

Tasting the Eggless Eggs

On the day I’m there, dozens of people—from biochemists to data scientists to chefs—were busy fulfilling the next stages of the company’s mission. Tetrick says the company has already piloted eggless raw cookie dough as well as a liquid egg-like substance that can be used on French toast or even scrambled on their own. Now, they’re trying to cull from the world of plant proteins to develop alternatives to sugar or even fat.

So how does it taste? The mayo is indistinguishable from regular mayo. So much so that celebrity chef Andrew Zimmern is a fan: in a blind taste test, he preferred the richness of Just Mayo to Hellmann’s. The cookies are moist and crumbly, and even the raw cookie dough pretty faithfully replicates the taste of a traditional batter—but without, as Tetrick points out, the risk of salmonella poisoning or the burden on the environment that comes with raising hundreds of thousands of poultry.

That’s why companies like Walmart, Target, Kroger, Safeway, Ralph’s, Shoprite and Costco are signing deals to carry the company’s mayonnaise. From the beginning, Tetrick says, Just Mayo was not meant to be a boutique brand aimed at the 1% who can afford to worry about the environment. Case in point: Just Mayo will also be at the Dollar Tree. That every-man mentality, which means the eggless egg could also help to alleviate hunger around the world as an important and cheaper form of protein, has also attracted some of the company’s biggest-name investors, including Bill Gates, Yahoo co-founder Jerry Yang, financier Tom Steyers and Chinese entrepreneur Li Ka-Shing.

The Scrambled Challenge

But before that can happen, Hampton Creek’s chefs and chemists are trying to tackle their biggest challenge yet — scrambled eggs. For the 30% of products like muffins, cookies and mayo in which eggs are just an ingredient and not the star of the show, their product has exceeded expectations. But when it comes to throwing the yellow-pea “egg” into a pan…that’s been a challenge that’s stumped — and continues to stump — the team. To move things along, Tetrick recently hired Trevor Niekowal from Chicago’s trendy Moto restaurant, and Niekowal is eager to show me the latest version of their scramble-ready egg. He starts by whipping up some French toast using Wonder bread. It tastes indistinguishable from the real thing, with the right crispiness that comes from a sautéed-egg coating.

He admits, though, that heating the product on its own is still a work in progress. Back in April, the culinary team, which includes other Moto alums Chris Jones, a former Top Chef contestant and pastry chef Ben Roche, eagerly poured the product into the pan, only to watch the liquid evaporate into nothing. The next version, beefed up with stronger chemical bonds, stayed together a little too well, forming a flat crepe that didn’t have any of the fluffiness of an egg.

For my taste test, Niekowal pours some of the egg mixture into a skillet and it looks no different than something cracked out of a shell and whipped into a slightly runny yellow liquid. It hits the pan with a slight sizzle and stays a little runny before fluffing up and rolling once it’s been heated. The taste, however, still needs some work. The eggless eggs I ate at Hampton Creek tasted like, well, tofu. ‘We’ll tell that to our food scientists,” says Niekowal.

The Sky’s the Limit

And they’ll likely get it just right eventually. In fact, Tetrick is so confident of that that he’s looking even beyond the eggless egg and making even bigger plans to re-make food. He recently hired Dan Zigmond, responsible for managing data for Google Maps and YouTube, to make the company’s plant-based database even more nimble and productive. “We built this company around the idea that there are 400,000 plant species in the world,” says Tetrick. “Remarkably, 92% of them haven’t been explored for how to make food.”

And so Tetrick and his team are painstakingly annotating as much of that database as possible, with valuable information such as the proteins’ weight, their molecular properties—does it form gels? what happens when it’s heated?—and where they are grown. In order to qualify for Hampton Creek consideration, the plant can’t be a premium crop or one that requires excessive or unusual conditions to grow. That wouldn’t help to make the food a less expensive option than what we currently eat. “For the first year and a half of the company, there was a lot of grinding out information about the proteins, lots of trial and error before we started seeing things,” says Tetrick.

But the database is starting to bear fruit — the team is perfecting a super-food high in protein that could potentially address malnutrition in developing nations, as well as looking for healthier ways to sweeten foods. “The world is so addicted to soy and corn, it’s almost like we forgot about the abundance and complexity of the natural world,” he adds. “I think that’s unfortunate.” There’s a big world of plant proteins out there just waiting to be mined for taste, nutrition and health benefits. And for now at least, there’s always the eggless egg.

TIME Science

The Frankenburger Is Coming Sooner Than You Think Thanks to Google

Developer Of First Cultivated Beef Burger Mark Post
A beef burger created by stem cells harvested from a living cow is held for a photograph by Mark Post, a Dutch scientist, following a Bloomberg Television interview in London, U.K., on Tuesday, Aug. 6, 2013. Bloomberg—Bloomberg via Getty Images

They may not taste great yet, but scientists, with the help of Sergey Brin, are ready to change that

It has been one year since I took part in one of the most surreal and expensive taste tests in human history. No, I didn’t eat a black Périgord truffle seasoned with gold or a bowl of beluga caviar. Last August in London, with 200 journalists and several hulking cameras staring at me, I was one of the two people to taste the so-called Frankenburger: the world’s first lab-grown beef burger, a five-ounce patty grown from cow stem cells that took a Dutch scientist four years of research and $332,000 to create.

Over the past 12 months, I’ve been asked The Question dozens of times, and each time I have given variations of the same underwhelming answer (it was ok; needs more fat). But I have also tried to make it clear that I hoped the burger I tried was just a first draft—the beginning of the meat-culturing age.

But as time has passed and I get fewer opportunities to say “it was one small bite for man, one giant bite for mankind,” I’ve started to wonder: Did that London event mean anything? Will it be just another weird moment in stunt-eating history? Or was it really The Beginning of the Cultured Meat Age?

The most exciting news I heard last summer was not that a cultured beef burger was actually, finally, being made—nor that I would be the guinea pig flown to London to try it. The news that got me most excited was that the mystery man bankrolling the burger was the co-founder of Google with an estimated net worth of $30.6 billion and a history of making sci-fi a reality. As soon as I heard the name Sergey Brin, I instantly thought: cultured beef could really happen.

But wait. Although Brin has nearly limitless resources, he also has limitless, omnivorous interests—everything from driverless cars to adventure space travel to asteroid mining projects. Brin didn’t attend last year’s burger tasting and hasn’t made any public comment on cultured meat for the past year. I wondered whether this was a one-burger-and-done project for him?

Not the case, said Dr. Mark Post, the Dutch scientist who created the cultured beef burger.

“He’s as determined as we are to make this happen,” Post told me, adding that he’ll be traveling to California later this month and firming up a commitment for additional funding with Brin’s foundation.

While Post declined to reveal the specific dollar amount, he said that Brin’s second round of support will increase the size of his team from five to 20. In addition to tissue engineers and food scientists, the larger team will have experts on consumer preferences and on how to get the burger approved by food regulators.

With Brin’s funding, Post said that the 2.0 version of the lab burger will have several major improvements:

More fat. My biggest complaint was that that even fried in oil and butter, by a Gordon Ramsay-trained chef, the cultured beef burger tasted about as dry as a turkey burger. The first cultured beef burger had 20,000 muscle fibers but zero fat cells. It’s fat that gives a burger its critical juiciness. And it’s fat, some believe, that drives our meat cravings. During the next year, Post’s team will focus on growing fat tissue, which is slower and more technically challenging than many assume.

More red meat. Most burger-eaters have never heard of myoglobin. But this protein, whose job is to store oxygen in muscle cells, is what makes red meat red. The first cultured beef burger lacked myoglobin, and if it wasn’t for some coloring additives—a mix of beet juice, saffron and caramel—the burger would have looked more like chicken: yellowish and white. By adding myoglobin, the next burger will not just look like red meat, it will also have a higher iron content.

No more serum derived from blood from unborn cows. By far the biggest issue Post will address in the next year is the growth factor problem, which is more or less a deal-maker or breaker for lab-grown meat. My burger was created from 20,000 strands of muscle tissue grown in fetal bovine serum. It’s not just that FBS, which is collected from unborn cows at slaughterhouses, is inconsistent with the whole animal welfare spirit of cultured meat. It’s that FBS is ridiculously expensive. Some critics, such as synthetic biologist Christina Agapakis, call the high cost of cell culture the fatal flaw of the idea. But Post believes otherwise. He said he’s experimenting with 30 vegetarian and yeast-based growth serums—broths of amino acids, salts and sugars that will mimic hormones and catalyze meat cell growth. He says two cultures are particularly promising.

It’s an ambitious agenda, but with Brin’s backing, the increased staff and growing signs of consumer interest in meat alternatives, Post has radically revised his timetable. When I first visited his lab in 2009, he scoffed at the idea that a cultured meat product would be available in 10 years. But now Post believes a commercially viable cultured meat product is achievable within seven years. He expects to finish his work in a year and a half—and then pass along his work to experts on “scaling up.”

This doesn’t mean we’ll have a cultured beef option at McDonald’s in seven years. Post warns that these first cultured beef patties (appearing in 2021, if his estimate is right) won’t be feed-the-world burgers, let alone cost-competitive with conventional meat. Post envisions cultured meat will begin as a high-end product for people who care deeply about the environment and how their meat is produced (think Prius drivers). If there’s consumer demand, production will increase and prices will fall quickly.

Another reason Post is increasingly optimistic about a commercial future for cultured meat is that his work is getting interest from a different audience. Whereas lab meat used to attract interest from science-minded journalists and connoisseurs of futuristic moonshot ideas, now Post is often giving talks to the food industry’s rank and file, from flavor companies to food additives suppliers. “They’re considering it as a business idea.”

Josh Schonwald is a Chicago-based journalist and author of The Taste of Tomorrow: Dispatches from the Future of Food.

TIME Fast Food

Burger King to Phase Out Its Lower-Calorie Fries

US-LIFESTYLE-BURGER KING-FRIES
Satisfries, a lower calorie and lower fat french fry from the fast food restaurant chain Burger King SAUL LOEB—AFP/Getty Images

Satisfries will remain in nearly one-third of its North American restaurants

Burger King has learned a valuable lesson: When it comes to french fries, customers might be more interested in ones made of breaded chicken than they are with a healthier option.

The fast food chain announced in a statement that most of its franchises in North America will phase out the lower-calorie “Satisfries” that was rolled out last September as a limited-time offering. About 2,500 of its 7,400 restaurants have opted to keep the item.

“At launch, Burger King Corporation (BKC) announced that guests would ultimately determine how long SATISFRIES would remain on the menu,” the statement said. “Earlier this week, franchisees in North America were given the option to continue offering SATISFRIES in markets where this game-changing product continues to perform well.”

A small order of Satisfries, which Burger King began automatically adding to kids meals in March, costs 30 cents more than normal fries but has 70 fewer calories. However, the small serving of Satisfries still has more calories—270—than McDonald’s small serving of fries, which has 230 calories and even weighs less.

News of the lower-cal fries’ rollback comes shortly after Burger King’s announcement that it would bring back the cult-favorite Chicken Fries for a limited time due to high customer demand.

TIME Food

This Is How the Potato-Salad Kickstarter Guy Plans to Spend the Money

Potato salad at a picnic
Lauri Patterson—Vetta/Getty Images

The guy who raised over $55,000 to make potato salad is throwing a festival and donating money to fight homelessness in Ohio

The guy who raised over $50,000 on Kickstarter to make potato salad has big (and charitable) plans for the funds 6,911 people helped him raise.

On Sept. 27, Zach Brown will host a free family-friendly festival called PotatoStock in a Columbus, Ohio, park. The festival is set to feature local artists and reportedly boasts relevant sponsors like Hellmann’s and Idaho Potatoes.

On Twitter, the account for Idaho Potatoes seemed excited about the event.

The festival, which Mashable reports will feature an estimated 200 lb. to 300 lb. of potato salad, also has a philanthropic ingredient. Proceeds from concessions sold at the festival will be donated to help end homelessness in Central Ohio.

“We are going to contribute a significant portion of the remaining money to the fund at the Columbus Foundation,” Brown wrote in July announcement. “This will create a permanent fund to help Central Ohio’s non-profits end hunger and homelessness. These types of funds gain interest every year and grow over time, so, while our little internet joke will one day be forgotten, the impact will be felt forever.”

In an interview with Mashable, Brown said he’s still working to secure a big name that will draw a significant crowd to his potato fest — but he’s sure his Kickstarter backers will show up.

“I keep hearing people saying that they plan to road trip to PotatoStock from [out] of town,” Brown told Mashable. “I’d love to see a huge pilgrimage to Columbus.”

TIME Food & Drink

World’s Most Expensive Hot Dog Topped With Foie Gras and Caviar Will Set You Back $169

The Juuni Ban contains smoked cheese bratwurst, butter Teriyaki grilled onions, Maitake mushrooms, Wagyu beef, foie gras, shaved black truffles, caviar and Japanese mayonnaise, all on a brioche bun. Guinness World Records

Quite possibly the world's classiest wiener

Forget mustard and relish: this hot dog — officially deemed the world’s most expensive by Guinness World Records — comes with toppings like caviar and shaved black truffles.

The Seattle-based Tokyo Dog food truck recently unveiled this beast, which, at a whopping $169, is the priciest hot dog commercially available anywhere on the planet. It’s called the “Juuni Ban,” and here are all the ingredients: smoked cheese bratwurst, butter Teriyaki grilled onions, Maitake mushrooms, Wagyu beef, foie gras, shaved black truffles, caviar and Japanese mayonnaise — all tucked in a Brioche bun.

In order to win the very esteemed World’s Most Expensive Hot Dog title, Tokyo Dog had to sell at least one of these bad boys in a “legitimate business transaction,” according to an article on the Guinness World Records website. The co-creators ended up selling six in one day — and then donated the profits ($1,014 in total) to the Red Cross.

If you want to get your hands on one of these, they’re on sale at Tokyo Dog for special events and require two weeks notice. Or, you could just keep your $169 and buy yourself one hot dog from a street cart every day for the next several months. Either way.

MONEY Shopping

OpenTable’s New Service Lets Diners Pay Without Having to Interact With Other Humans

The company's new mobile payments app means no more waiting for a server to give you a check.

Reservations app OpenTable already lets users book a table at 31,000 restaurants nationwide without having to go through the trouble of talking to another person. Now, the company is taking this service to its next logical level by letting diners pay for their food without any tedious human interaction.

As of Monday, the app will allow customers in New York City who made OpenTable reservations at one of 45 participating eateries to pay for the meal with their smartphone. The service will become available in 20 more cities by the end of the year. That means the age of waiting for a waiter to bring you a check may be coming to an end.

Sarcasm aside, this is a logical next step for OpenTable, and restaurants in general. The fact that we’re still stuck using pen and paper to pay for a meal in 2014 is a little strange considering that most people are carrying around internet-connected devices wherever they go.

There’s currently no fee for the service. According to Bloomberg, OpenTable hopes to make money by attracting more people to download its app. The company gets paid by participating restaurants for every reservation it schedules. But the Wall Street Journal ominously reports that while OpenTable CEO Matt Roberts isn’t currently making a profit from mobile payments, “he hopes to eventually.” So enjoy the free service while it lasts.

OpenTable isn’t exactly the first company to come up with the idea of dinner-centric mobile payments. In addition to Seamless and GrubHub, two companies that let users order take-out and delivery meals over the internet, there’s a whole industry emerging around letting diners pick up the tab on their phone. The Journal notes that startups like Cover, Dash, and TabbedOut, in addition to giants like PayPal, have all created similar apps.

That might make the market seem saturated, but in reality most restaurants don’t work with any of these products, meaning the market is wide open for anyone who gets it right. OpenTable probably has the best chance, given the size of its pre-existing network, although Paypal is aggressively growing its network internationally.

No matter who wins, the question remains: Which minor inconvenience will technology solve next? Maybe an app that lets you order pizza with a single button? Oh wait, that already exists

TIME Food & Drink

Burger King Is Officially Bringing Back Chicken Fries

Burger King

For a limited time only!

Burger King’s chicken fries are back. We repeat: chicken fries are back. This is not a drill.

Starting today, the fast food chain is again selling the thin, breaded chicken strips served in a French fry-style box. They were originally launched back in 2005, and though they built up quite a cult following, Burger King discontinued them in 2012. Since then, die-hard chicken fry fans have taken to social media to urge the chain to bring the product back. Somebody even created a petition urging President Barack Obama to make this issue a national priority.

And now, Burger King has taken action. (It’s unclear if Obama had anything to do with this, but we’re going to assume he did not.)

For now, though, chicken fries will only be available for a limited time — for just 12 weeks or while supplies last, Bloomberg reports. So if you want to get your hands on some, you should probably act fast.

Your browser, Internet Explorer 8 or below, is out of date. It has known security flaws and may not display all features of this and other websites.

Learn how to update your browser
Follow

Get every new post delivered to your Inbox.

Join 46,509 other followers