The fast-food giant is rolling out several measures to combat slumping sales and regain what the company calls "burger leadership."+ READ ARTICLE
Self-service kiosks will expand to 2,000 locations in 2015
McDonald’s will give customers the option of using a tablet to build custom burgers as part of a pilot program that will expand to 2,000 branches nationwide, the company revealed Sunday.
The self-service stations, which McDonald’s has billed as “Create Your Taste,” enable customers to choose from a selection of buns, toppings and sauces on tablet-like touchscreens, USA Today reports.
McDonald’s franchisee Bob Nibeel said the program would appeal to increasingly choosy and tech savvy millennials.
“Most millenials would rather deal with a computer, iPad, iPhone than actually have interactions with another human being,” Nibeel said in a video interview with USA Today.
The kiosks will immediately launch in 30 locations and roll out to one in seven branches nationwide over the next year.
Analysts have predicted that 2014 will be the first year of negative global same-store sales since 2002
McDonald’s has reported declining comparable-store sales across all regions the fast-food chain serves, with a bruising drop reported in the U.S. that signals efforts to regain traction in that market haven’t yet materialized.
The fast-food operator reported a sharp 4.6% drop in comparable sales in the U.S. in November, which the company blamed on “strong competitive activity. Analysts had only expected a 1.9% drop in that region, according to a survey conducted by Consensus Metrix. McDonald’s also reported a 2% drop in Europe and a 4% decline in the Asia/Pacific, Middle East and Africa. Both of those declines were also worse than Wall Street had feared.
Globally, comparable sales decreased 2.2% last month. AsFortune reported earlier this year, analysts have predicted that 2014 will be the first year of negative global same-store sales since 2002. McDonald’s, which plans to turn things around in the U.S. by simplifying its menu and revamping its marketing approach., has reported falling same-store sales for four consecutive quarters in its home market.
Fast-food chains such as McDonald’s are facing pressure in the U.S. and other mature markets as consumers are spending more of their money at fast-casual chains, such as Chipotle and Panera. The rival chains offer menus that consumers perceive to be healthier, as well as fairly quick service that doesn’t require a server. The industry is also challenged by the fact that low-income consumers in the U.S., a group that spends more at fast-food chains, are still facing weak wage growth and poor job prospects.
He didn't like the sandwich
One man’s picky eating habits have landed him behind bars.
Marvin Tramaine Hill II of Des Moines, Iowa, was arrested on Tuesday after allegedly using a McChicken sandwich from McDonald’s as a weapon against his pregnant wife, reports The Des Moines Register.
The 21-year-old reportedly chucked the fast food item at his wife (after she woke him up around 1 p.m. and offered him a McChicken) because he didn’t like the sandwich.
Hill admitted to police that after throwing the McChicken the first time, he picked up the sandwich’s bun and continued to throw pieces of it at his wife. The woman eventually fled to the bathroom to avoid Hill’s attack and clean herself up.
The husband followed his wife into the bathroom and filmed her with his cellphone, according to the The Des Moines Register, capturing her trying to knock the phone out of his hand. Hill later shared this video with the police.
When officials arrived on the scene, they found Hill’s wife with mayonnaise on her face and a swollen nose. Police said Hill claimed it was his wife who attacked him and showed the video from the bathroom as proof, but officers believe Hill used the video to entice his wife into appearing aggressive to cover up his own attack.
Hill was arrested for domestic assault and taken to Polk County Jail.
Something fishy's happening at the fast food chain
It’s not a Krabby Patty, exactly, but McDonald’s is releasing a crab-filled burger in Japan. According to Kotaku, the new burger will feature a croquette filled with snow crab and mushrooms and use lettuce and tomato sauce as additional toppings. Even though it’s seafood, McDonald’s Japan is marketing the dish as a burger.
Those hungry for an actual Krabby Patty will have to venture to Palestine, where a restaurant owner has built a replica of the Krusty Krab that, judging by the location’s Facebook page, has yet to be shut down by Nickelodeon’s lawyers.
Starbucks is rolling out a mobile ordering system that will allow customers to place an order on the go and skip the line at pick up.+ READ ARTICLE
McDonald’s has recalled 2.3 million Hello Kitty Happy Meal toys because of a possible choking hazard.+ READ ARTICLE
After two children reporteldy choked on Hello Kitty themed whistles+ READ ARTICLE
McDonald’s recalled 2.3 million Hello Kitty-themed toys after two children reportedly choked on a detachable whistle, regulators said Monday.
The fast food giant announced the recall of the Hello Kitty figurine with a detachable red whistle after it received two separate reports of a child inhaling a whistle part, the U.S. Consumer Product Safety Commission said. One of those children required medical attention after the incident.
Roughly 2.3 million figurines were sold in the U.S. and an additional 200,000 in Canada in October and November.
Fast-food chain says its October sales slid in U.S., Russia
McDonald’s has said it is planning to simplify its menu and revamp its marketing approach, but consumers still aren’t loving the fast-food chain.
The company reported global comparable sales dropped 0.5% in October, as declines were reported in the U.S. and markets abroad. Though the reported declines weren’t as great as analysts had anticipated, McDonald’s results were far worse than a year ago, when growth was notched in the U.S. and Europe.
This year, comparable sales slid 1% in the U.S. and fell 0.7% in Europe. Analysts surveyed by Consensus Metrix had expected a 1.9% drop in the U.S. and a 2% decrease in Europe. Europe’s results were stung by “very weak” results in Russia, where McDonald’s has faced pressure from temporary restaurant closures.
Fast-food chains such as McDonald’s are facing pressure in the U.S. and other mature markets as consumers are spending more of their money at fast-casual chains, such as Chipotle. The rival chains offer menus that consumers perceive to be healthier, as well as fairly quick service that doesn’t require a server. The industry is also challenged by the fact that low-income consumers in the U.S., a group that spends more at fast-food chains, are still facing weak wage growth and poor job prospects.