TIME White House

Michelle Obama’s Pro-Water (Soda Silent) Campaign Makes Waves

Michelle Obama
First lady Michelle Obama, a longtime supporter of healthier eating and physical fitness, is surrounded by children as she expands her push for America to drink more water, at a "Drink Up" event at the White House. J. Scott Applewhite—AP

“I’m confident that in the coming months and years we will see people across the country drinking more and more water."

First Lady Michelle Obama devoted Tuesday afternoon to telling Americans to drink less sugary soda, without actually saying anything bad about sugary soda.

It’s been nearly a year since the First Lady launched the “Drink Up” campaign, a subset of the signature effort to promote healthy choices for kids that focuses on water. But instead of attacking the sugary, carbonated drinks and juices that contribute to the widening waistlines of our nation’s kids, “Drink Up” attempted to flood the market with positive, pro-water messaging.

At an event in the White House State Dining Room, the first lady said those who have been involved in promoting “Drink Up”—from the American Beverage Association to the Obama’s Portuguese water dog Sunny —have succeeded in making water “cool.” “I’m confident that in the coming months and years we will see people across the country drinking more and more water,” Obama said.

Their efforts have been proof that when you market and promote healthy choices as fervently as junk food, “then kids actually get excited about these products, and families actually buy them and consume them,” Mrs. Obama added. Seven organizations, including Brita, Nalgene, Haws Corporation, and S’well bottle, recently joined the campaign to promote the consumption and accessibility of water. And so far, according to a study conducted by Nielsen Catalina Solutions on the impact of the “Drink Up” campaign, online ads have helped fuel a 3% lift in sales of bottled water, worth about $1 million.

It’s good news for a campaign that came out the gate to criticism from nearly all sides. Some argued Mrs. Obama’s messaging about the benefits of water, which she called a natural “energy drink,” was inflated. Others said she should be promoting drinking tap water over bottled for the sake of the environment. While many were critical of the fact that instead of vilifying soda companies like Coca-Cola and Pepsi she partnered with them, which seemed contradictory given the direct link from sugary drinks to obesity.

“It’s less a public health campaign than a campaign to encourage drinking more water. To that end, we’re being completely positive,” Lawrence Soler, president and CEO of Partnership for a Healthier America, said at the time of the campaign’s launch. “Only encouraging people to drink water; not being negative about other drinks. “

A year later, however, tensions have cooled. “It’s terrific that the First Lady is working to make water more available, more cool,” said Margot Wootan of the Center for Science in the Public Interest. “Increasing the appeal is one part of what needs to be done to reduce the consumption of other beverages.”

And meanwhile, First Lady Obama has gotten tougher on her efforts to promote healthier lifestyles. Though Tuesday was about fun and positivity—a group of local YMCA kids on the South Lawn even “surprised” the First Lady with a 60-by-40 foot water drop made out of 2,000 “Drink Up” branded reusable bottles—the anti-junk undertones didn’t go unnoticed. She even took time to mention the U.S. Department of Agriculture’s healthy school lunch standards she championed in 2010 and has been fighting since May to protect.

On Tuesday, the general message was, “don’t give up on our kids.”

“We need to keep working together within industries and across industries to help our kids lead healthier lives,” the First Lady said. ” And if we do all that, then I am confident — I continue to be confident that we can give our kids the bright, healthy futures they deserve.”

This story was updated to clarify that the survey on Drink Up was performed by Nielsen Catalina Solutions, a joint venture between The Nielsen Company and Catalina Marketing Corporation.

TIME Family

Watch a Dad Comb His Daughter’s Hair Using a Vacuum Cleaner

Looks like the world’s fastest way to do a ponytail.

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Some dads may feel a certain disadvantage when it comes to doing their daughters’ hair. After all, they didn’t braid their own hair or put it into a ponytail when they were children, that is, unless they happened to be in a metal band.

But in this video, Rene Ortner showcases one crazy trick for making a perfect ponytail: Use a vacuum cleaner. He sweeps his daughter’s hair into the hose, then unrolls a hair-tie onto it. Voilà! Instant perfect pony.

(h/t Digg)

MONEY Shopping

Parents Worry More About Back-to-School Shopping Than Bullying

Chewed Pencil
Chip Forelli—Corbis

Students themselves, meanwhile, are most stressed about having to wake up early for school in a few weeks.

The back-to-school prep period is a particularly stressful time of year for parents and children alike. According to a survey that was commissioned by the coupon site ebates and is being released this week, nearly all of the adults and teens polled said that the start of the school year was stressing them out in one or more ways.

Perhaps unsurprisingly, the teenagers surveyed overwhelmingly said that they were most concerned that school would mess up the leisurely (lack of) schedule that they’re enjoying over the summer. The top two named sources of stress for teens were “Waking up early to get to class” (cited by 69% of those polled) and “Getting too much homework” (64%). Rounding out the top five were “Not liking my teachers” (42%), “Not having the right clothes” (32%), and “Not fitting in” (31%).

The top back-to-school stress point for adults, on the other hand, was “Shopping for clothes and school items,” cited by 56% of those surveyed. The stress of shopping outranked hectic student schedules (50%), helping with homework (38%), bullying at school (31%), and bad teachers (29%).

At first glance, the results indicate that students and parents alike seem to be saying that shopping and having the right clothes are of higher importance than potentially huge problems like bullying and subpar teachers. Are most of us really that superficial?

Maybe, maybe not. A closer look at why consumers are so stressed about shopping shows that the big concern essentially comes down to money rather than pressure to be up on the latest fashion trends. According to data released last week by the National Retail Federation, “the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5 percent from $634.78 last year.” The typical family with a high school student is expected to spend even more, $682.99.

Given the hefty back-to-school bill parents are facing and the fact that, for example, students are now expected to arrive at school in possession of 18 items on a classroom checklist, on average, no wonder shopping is stressing so many families out right about now. More than half of parents said that their No. 1 concern about back-to-school shopping was simply not being able to afford everything they’re expected to buy.

What’s more, it must be pointed out, many of these stress points are related. Parents and kids worry about shopping and clothes at least partly because they’re concerned about bullying and fitting in at school. And bullying and bad teachers, while possibly disastrous for the student experience, are far less common, one hopes, than the problem that seemingly every middle-class family budget confronts: affording all the stuff our kids want and/or that our kids’ school requires.

Nine out ten Americans in the ebates survey said that they’ll save during back-to-school shopping via coupons, discounts, and sales, among other methods. Retailers understand that consumers are primed to look for back-to-school deals at this time of year—in fact, many stores launched back-to-school offers before the last school year even ended—and virtually every Sunday circular is filled with school-related sales and deals lately. So no matter what your student needs to prepare for the fall, there’s almost no reason to pay full price.

If you’ve held off so far from making some or all of your back-to-school purchases, there’s good reason you might want to wait a little longer. No fewer than 16 states are offering sales tax holidays this summer, with the vast majority waiving sales tax on various back-to-school purchases for a few days around August 1.

TIME poverty

Here Are the 5 Worst States for a Child’s Well-Being

Children try to do their homework at an evacuation shelter in a high school gymnasium in Kentwood, Louisiana on August 30, 2012.
Children try to do their homework at an evacuation shelter in a high school gymnasium in Kentwood, Louisiana on August 30, 2012. Frederic J. Brown—AFP/Getty Images

Child poverty rates are rising, but some states are better than others when it comes to kids' overall well-being

A new annual report on kids’ well-being finds that child poverty rates are rising across the country, with nearly a quarter of American children living in families below the poverty line.

The KIDS COUNT Data Book released by the Annie E. Casey Foundation shows that poverty rates had dropped from 1990 to 2000, but began increasing again in the early 2000s. Data shows their health and education are improving, with teen birthrates and death rates at all-time lows and more children showing proficiency in reading and math.

But with families still recovering from the recession and fewer resources available from government programs like Medicaid—as well as higher housing and transportation costs—the report finds that kids are growing up in poor households that are having trouble escaping poverty.

Northern states tend to rank better than ones in the South for kids in terms of economic status, education, health and family and community, which the authors of the study attribute to smart investments in children’s health and educational programs. Here are the five states that rank the highest and lowest for kids’ overall well-being:

Lowest

50. Mississippi

49. New Mexico

48. Nevada

47. Louisiana

46. Arizona

Highest

1. Massachusetts

2. Vermont

3. Iowa

4. New Hampshire

5. Minnesota

TIME Religion

Pro-Life Nurse Sues Family Planning Clinic for Hiring Discrimination

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Birth control pills Raymond Forbes—age fotostock RM/Getty Images

She said she would not prescribe birth control

PatheosLogo_Blue

This article originally appeared on Patheos.

We have a new frontrunner in the race for dumbest Christian Right lawsuit.

Sara Hellwege, a pro-life nurse, applied for a job at Tampa Family Health Centers (in Florida) this past April. TFHC is a Title X clinic, meaning they’re all about things like family planning, contraception, and birth control.

So when Hellwege mentioned her affiliation with the “American Association of Pro-Life Obstetricians and Gynecologists” in her resume, the interviewer (Chad Lindsey) asked her if that would be a problem since, you know, conservative Christians + birth control = crazytown.

Hellwege said she couldn’t prescribe birth control since, in her unscientific mind, it caused abortions. Lindsey, knowing that all of the job openings involved prescribing birth control, told her there were no other positions available and that there was no reason to proceed with the interview process.

So she’s suing him.

I repeat: She’s suing him because he’s not hiring her for a job she refuses to do.

It makes as much sense as a vegetarian suing Taco Bell for not hiring him even though he told the manager he couldn’t be near meat.

The misnamed Alliance Defending Freedom reiterated the whole misunderstanding about how birth control works while completely ignoring the job description:

Willingness to commit an abortion cannot be a litmus test for employment,” added ADF Senior Counsel Steven H. Aden. “All we are asking is for the health center to obey the law and not make a nurse’s employment contingent upon giving up her respect for life.”

I know we’re talking about birth control, and most forms of birth control are not abortifacients, but let’s roll with it for a second. If the job involves helping women obtain abortions, and you don’t want to help women obtain abortions for whatever reason, go find another job. Hellwege can’t do the very thing they need her to do.

No one owes her a job when she refuses to do it.

Maybe I should apply for an attorney position at ADF. My own sincere beliefs prevent me from defending Christians who have martyr complexes, but screw it. ADF owes me a paycheck.

Gregory M. Lipper of Americans United for Separation of Church and State put it simply: “Even after Hobby Lobby, this lawsuit retires the trophy for chutzpah.”

Hemant Mehta is the chair of Foundation Beyond Belief and a high school math teacher in the suburbs of Chicago. His latest book is called The Young Atheist’s Survival Guide.

Read more from Patheos:

TIME Family

Couples With Marital Stress More Likely to Have Daughters

Parents Baby Daughter
Mother and father are shown kissing their baby daughter. Chris Ryan—OJO Images RF/Getty Images

“Girls may well be surviving stressful pregnancies that boys can’t survive”

They’re always blaming the children. After years of research showing that couples with daughters are more likely to divorce, Duke researchers Tuesday offered up an interesting explanation as to why: female embryos are better at toughing it out.

Duke economist Amar Hamoudi co-authored the study, which analyzed longitudinal data from a random sample of Americans between 1979 and 2010. Their results showed that women who reported higher levels of relationship stress, linked to a increased prevalence of later divorce, were more likely to give birth to girls.

“Girls may well be surviving stressful pregnancies that boys can’t survive,” Hamoudi said. “Thus girls are more likely than boys to be born into marriages that were already strained.”

Research has widely documented men’s higher mortality rates from birth to age 100, and recent studies have shown that the “female survival advantage” may even begin in the womb. Hamoudi suggests that science needs to take a closer look at this critical life stage.

“It’s time for population studies to shine a light on the period of pregnancy,” Hamoudi said. “The clock does not start at birth.”

TIME Family

3-Year-Old Helps Rescue Elderly Man Trapped in Overheated Car

Getty Images

He's a hero

A three-year-old boy in Tennessee called for help just in time when an elderly man was overheating and could not open the door of his car on a 90-degree day, Good Morning America reports.

Bob King, 68, had been sitting in the car waiting for his wife to come back from an event at Vestal Baptist Church in Knoxville. He was having trouble opening the door, which gets stuck a lot, when he saw Keith Williams, 3, pass by. He yelled for help, and the youngster went and got Pastor Jack Greene who was finally able to open the door. He took King into the church to cool off.

The amazing coincidence of this story: Williams’s mother Jessie said she had just taught Keith hot car safety.

 

TIME Family

This 4-Year-Old Girl Went Around the City Clerk’s Office Asking Brides If She Could Be a Flower Girl

A different kind of proposal

A four-year-old Brooklyn girl wanted to be a flower girl so badly that she walked around the Manhattan City Clerk’s Office asking couples if she could participate in their weddings, NBC News reports.

Decked out in a floral dress and white gloves, Annabelle Earl carried a dozen pink and purple roses purchased at a bodega and held up a green poster that said “Can I Be Your Flower Girl.”

Finally, one bride said “yes.” When the moment finally came, the youngster was briefly overcome with stage fright, but got through the rest of the ceremony without a hitch. Afterwards, her mother Kim bought her “wedding cake” at a nearby bakery.

No word on whether the Mayor of New York City Bill de Blasio will invite her to be a flower girl at the weddings he officiates.

 

TIME Crime

15-Year-Old Shooting Survivor Quotes Harry Potter at Memorial for Her Family

The teen says her family is "in a much better place" and that she "will be able to see them again one day"

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The sole survivor of a shooting rampage that killed her parents and four siblings, quoted a line from the Harry Potter series at a memorial for her family on Saturday.

“Happiness can be found even in the darkest of times,” Cassidy Stay said, citing Dumbledore’s advice in Harry Potter and the Prisoner of Azkaban, “if one only remembers to turn on the light.”

More than 400 people attended the “celebration of life,” NBC News reports, which took place following Wednesday’s shooting in the Houston area.

TIME justice

Police Say They Won’t Take Explicit Photos of Teen in Sexting Case

Following a wave of backlash.

Police in Virginia have backed away from a controversial plan to take sexually explicit photos of a 17-year-old to corroborate the images with evidence in a sexting case, the Associated Press reports.

The teen in question faces two felony charges in juvenile court for manufacturing and distributing child pornography after exchanging sexts with his then-15-year-old girlfriend. Police and prosecutors received a warrant to take the sexually explicit photos to compare against photos he allegedly sent.

But amid a wave of backlash, Manassas Police Lt. Brian Larkin told the AP Thursday that his department would not move forward with the plan and will let the search warrant expire. He did not give a specific reason.

A day earlier, the Manassas Police Department issued a statement saying it was not their policy to “authorize invasive search procedures of suspects in cases of this nature.” That statement did not elaborate on whether the images would be taken.

[AP]

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