TIME Social Media

Schwarzenegger to Zuckerberg: Bro, Do You Even Lift?

Mark Zuckerberg Arnold Schwarzenegger
David Paul Morris—Bloomberg Finance LP Mark Zuckerberg, chief executive officer of Facebook Inc., speaks during the Facebook F8 Developers Conference in San Francisco, Calif., on March 25, 2015.

The former California governor participated in Facebook's latest townhall Q&A

Facebook CEO Mark Zuckerberg had a surprise participant on his online Q&A Tuesday: Arnold Schwarzenegger.

The former California governor hopped onto Facebook to ask Zuckerberg about how he manages to find time to exercise despite being “one of the busiest guys on the planet.”

Mark, I always tell people that nobody is too busy to exercise, especially if Popes and Presidents find time,” Schwarzenegger wrote. “So tell me how you find time to train and what is your regimen like?”

As it turns out, Zuckerberg manages to squeeze in workouts at least three times a week, he wrote in reply.

“I also try to take my dog running whenever I can, which has the added bonus of being hilarious because that basically [is] like seeing a mop run.”

TIME Innovation

Why Recycling Is a Bad Deal for Cities

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

These are today's best ideas

1. Find out why recycling used to be a good deal for cities, but now it’s costing them millions.

By Aaron C. Davis at the Washington Post

2. Setting its sights on the next billion users, Facebook is opening its first office in Africa.

By Kurt Wagner in Re/code

3. We can save $40 billion of National Park land and assets from climate destruction.

By the U.S. Department of the Interior

4. Let’s get rid of religious tax exemptions.

By Mark Oppenheimer in Time

5. Violence is contagious. Tackle it like an infectious disease.

By Alexa Clay and Kyra Maya Phillips in Salon

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.


Americans Are Using a U.S. Flag Photo Filter to Protest the Gay Marriage Ruling

The posts come in direct response to Facebook's "Celebrate Pride" rainbow filter

Some Americans are using a web service by Rightwingnews.com to add an American flag filter to their Facebook profile photos as part of the backlash against the legalization of gay marriage in the U.S.

The move is a direct response to Facebook’s “Celebrate Pride” rainbow filter, which allows users to show their support of the U.S. Supreme Court’s decision to legalize gay marriage on June 26. Over 26 million people implemented Facebook’s filter in the days after the ruling.

However, one Twitter user, featured in the Independent, pointed out that the Rainbow flag and the American flag are not mutually exclusive symbols.

TIME Social Media

26 Million People Changed Their Facebook Profile Photo to Celebrate Gay Marriage

Drew Angerer— Bloomberg/Getty Images The White House stands illuminated in rainbow colored light at dusk in Washington, D.C., U.S., on Friday, June 26, 2015.

Rainbows took over the social media platform

Did you notice a whole lot more rainbows in your Facebook feed over the weekend?

Well, you were looking at the handiwork of two Facebook interns – a piece of code that more than 26 million people took advantage of for Pride weekend. The rainbow filter was created by two interns at an internal hackathon the company last week, and it became so popular internally that the company asked them to refine the filter for public use, the company said in a statement Monday.

A number of celebrities jumped on board with the trend, including Elizabeth Banks, Leonardo DiCaprio, Andy Cohen, Anne Hathaway and E.L. James.

Arnold Schwarzenegger got in on the act as well, though one fan registered their disapproval, writing “What’s wrong with U [sic] Arnie? I have to unlike,” to which Schwarzenegger replied simply, “Hasta la vista.”

TIME celebrity

Lady Gaga Mistakes Chicago Mariachi Festival for Pride Parade

"Watching over Chicago Pride from my apartment and smiling so big"

In an attempt to show her support of the Chicago Pride Parade on Sunday, Lady Gaga instead championed the world of mariachi performers.

Gaga shared a photo on Instagram Sunday from the balcony of her Chicago apartment overlooking what appears to be a huge gathering of people down below.

“Watching over Chicago Pride from my apartment and smiling so big,” the “Born This Way” singer, 29, wrote. “So many happy people. Happy pride!”

In the image, Gaga goes shirtless, instead bearing the words “Gay Pride” across her chest and stomach.

The issue? The singer wasn’t anywhere near the city’s pride parade. The gathering was in fact the Chicago Mariachi and Folklórico Festival.

The event, honoring the Mexican folk music, was held at the recognizable Jay Pritzker Pavilion at Millennium Park.

The parade, however, took over the city’s Uptown and Lakeview neighborhoods.

The Mariachi Heritage Foundation first caught the snafu and shared it through their Facebook page, writing, “‘So many people’ she says!”

They later had a little fun with an image of Gaga above the festival, photoshopping a sombrero on her head and ‘Mariachi’ onto her chest.

Regardless of setting, the star was still proud to support gay rights.

“This is just about the coolest things I ever saw. It feels good to know how many of my friends and loved ones are out celebrating and feeling valued,” she wrote on another pic.

This article originally appeared on People.com


Why Facebook Is Opening An Office In Africa

Views of The Facebook Inc. Logo Ahead of Earnings
Bloomberg—Bloomberg via Getty Images

Facebook is to open a new office in Africa, a region with more than one billion people but only 120 million Facebook users.

To lead the new office, located in Johannesburg, South Africa, Facebook has hired Nunu Ntshingila, the chairman of Ogilvy South Africa, according to Bloomberg. The new office will focus on sales and improving Facebook’s ability to attract local businesses to advertise on the social network.

Facebook has been increasing its efforts to win over Africa in the last couple of years, especially through its Internet.org initiative and its new Facebook Lite app, a stripped down version of the app that works better with lower-end phones. One of Internet.org’s projects is a free app the company has released in several countries in the developing world that lets people use certain websites and apps–without paying for data–to provide access to basic information and online services. The plan is to entice these users to purchase data plans (Facebook’s partner telecom companies foot the bill for the data used).

Facebook also launched what it called “missed call ads” in Africa and India last year. When links for an ad on Facebook are clicked, the advertiser calls the user’s phone and plays a audio ad and takes on the costs of that call. The new office will likely explore various such ways to better connect businesses to consumers.

The company plans to hire 25 employees in its new office, according to Recode.


Facebook Has a Super Easy Way to Let You Celebrate Gay Pride

Expect to see a lot of rainbow filters this weekend

Not to be outdone by Google’s search results celebrating gay marriage, Facebook is helping its users convert their profile pictures into emblems of gay pride. The social network unveiled a new feature Friday that lets users quickly apply a rainbow-colored filter to their existing profile picture. The filter mimics the gay pride flag and arrives just two days before the annual pride parade in New York.

To see how your own profile picture looks with the new filter, visit facebook.com/celebratepride.

TIME facebook

Facebook Poached This Influential Yahoo Exec


He held his post at Yahoo for a little over a year

Alex Stamos, Yahoo’s chief information security officer, announced on his Facebook page Wednesday that he’s leaving to take a similar post at Facebook.

“The Internet has been an incredible force for connecting the world and giving individuals access to personal, educational and economic opportunities that are unprecedented in human history,” Stamos wrote. “These benefits are not without risk, and it is the responsibility of our industry to build the safest, most trustworthy products possible.”

He added: “This is why I am joining Facebook.”

The post generated over 800 likes on the social media service he’ll soon be working for.

Stamos had served as Yahoo’s top cybersecurity officer and was with the company for a little over a year. He succeeds Joe Sullivan, who left Facebook in April to join ride-share startup Uber.

TIME Advertising

This Site Is Running Facebook Ads About Creepy Facebook Ads

"They told us you're single in NYC"

When ad-free social network Ello launched last October, it got instant hype and attention as alternative to Facebook. At its peak — while still in invite-only beta — the site had 34,000 people requesting invitations per hour. It was growing so quickly that it was the victim of a cyberattack in its first weekend.

But as can happen with anything viral, Ello lost steam. And now the network that aims to challenge Facebook has launched a new ad campaign to reach more users—on Facebook.

Beginning Wednesday, Ello is running Facebook ads that target you based on your browsing history and other metrics that Facebook tracks. As a Mic story about the strategy points out, the advertisements “tell you what Facebook’s advertisers can learn about you.” If Facebook knows you’re single, you might see an Ello ad that says, with a person peering out from behind a window, “They told us you’re single in NYC.” Photography lovers could see one that reads, “Photography is better without ads.”


These creative promotions will pop up on Twitter and Tumblr soon as well—and on some physical billboards (remember those?).

In short, the ads are quite aggressive, but in a visually attractive, winking fashion. They hint, not so subtly, at abandoning Facebook, the very place where you’d be seeing these ads, in favor of free, cleaner, artsier pastures. Indeed, while Ello has lost some of its viral steam in the past months, it has continued to attract people from the design community. When CEO Paul Budnitz spoke to Fortune last year, he name-dropped accounts like those of Duane King and Greg Foley, both of whom almost exclusively post photographs or color schemes, as some of his favorite pages. If Ello remains a home just for the art-inclined, Budnitz and his colleagues have said, that’s fine by them.

“Ello’s not for everyone—that was never our intent,” Ello cofounder Todd Berger has posted to his own Ello page.


Until now, Ello, which is a registered “benefit corporation,” has not spent money on advertising. But the company is beefing up its marketing. It also rolled out a mobile app in April and landed $5 million in new funding. Later this year, it reportedly plans a commerce offering wherein users will be able to sell items to their followers (think Etsy).

In recent interviews, Budnitz has tried to distance Ello from the label of an anti-Facebook network. But the new ads make their statement pretty clear: Facebook is creepy, and it isn’t free, and it isn’t pretty.


If it seems extremely ironic that a company seen as the anti-Facebook is advertising on Facebook, Budnitz told Mic that it’s simply a case of Ello utilizing the best outlet it has to reach new users. “Facebook is by far the best advertising platform ever invented,” he told the site. “I don’t think it’s a social network, but as an ad platform, I couldn’t ask for something better.”

TIME Instagram

Instagram’s New Search Update Makes it Easier to Explore the World

"Wherever something is happening, chances are you can see it here"

Instagram’s new update makes it easier to search the 70 million photos uploaded to the photo-sharing app each day.

While the shooting and sharing experiences remain untouched in version 7.0, Instagram has boosted its search capabilities, offering users a new way to discover the trending and most recent photos posted from any places, cities and countries around the world.

“Wherever something is happening, chances are you can see it here,” says Instagram in a blog post published on Tuesday. “With the new Places Search, you can now peer in at just about any location on earth, allowing you to scout out your next vacation spot in the South Pacific, get a look inside that hot new restaurant or experience your favorite music festival even if you couldn’t make it this year.”

The app also has a redesigned Explore feature, which will now present trending tags and trending places. When TIME tested the new feature last week, Donald Trump had just announced his candidacy for President, and the hashtag #DonaldTrump was already trending on Instagram with photos of his stump speech.

In the past, only content that had accumulated the most Likes appeared on users’ Explore tab. In April of last year, Instagram started incorporating personalized content including photos and videos “that people you follow have liked,” the company said then.

The Explore section also includes two curated sections around photographers (the best extreme sports Instagram users, for example) and interests (beautiful bridges or natural wonders). These sections will be updated twice a week by a team of in-house editors, says Instagram.

The new features, which are only available in the U.S., are the result of a year’s worth of work, according to the Facebook-owned company. They will also appeal to media organizations that have been clamoring for an easier way to unearth newsworthy photos as they are posted to the service.

The update comes a month after Instagram co-founder Mike Krieger appeared at the Wired Business Conference in San Francisco, Ca. During an on-stage interview, Krieger professed that search would unlock the social sharing app’s full potential. “There’s a lot more we need to do to make news discoverable, to make what’s going on in the world accessible,” he said at the time.

Instagram 7.0 is available now on iOS and Android.

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