TIME Addiction

A New Government Anti-Smoking Campaign Includes E-Cigs

Past campaigns have increased calls to quitlines by 80%

A new federal ad campaign against smoking features e-cigarettes for the first time.

The U.S. Centers for Disease Control and Prevention (CDC) released its latest ad in its ongoing “Tips From Former Smokers” campaign. The campaign features real Americans who have experienced serious health or social consequences from smoking. Often the ads are explicit. On March 30, the first ad about e-cigarettes, as opposed to traditional tobacco, will air.

The ad features a 35-year-old woman named Kristy who picked up e-cigarettes as a way to quit smoking. She ended up using both products. Eventually she had a collapsed lung and was diagnosed with lung disease. She’s a married mother of three who works as a truck driver.

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CDC

“Nationally, about 3 in 4 adult e-cigarette users also smoke cigarettes,” the CDC says in a statement. “If you only cut down the number of cigarettes you smoke by adding another tobacco product, like e-cigarettes, you still face serious health risks.”

Other ads focus on side effects like vision loss and colorectal cancer.

In 2014, the CDC says the national quit line received 80% more calls when the ads were on the air, and since 2012 the ads have generated more than 500,000 additional calls. The ads will run for 20 weeks on TV, radio, online, billboards, in theaters and in magazines and newspapers. Kristy’s ads will be on the radio and in print.

The ads encourage smokers to call 1-800-QUIT-NOW or visit www.cdc.gov/tips.

Read next: These 4D Ultrasound Photos Show How Fetuses Respond to Their Mothers’ Smoking

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TIME Addiction

This Is Not a Good Reason to Smoke Cigarettes

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But smoking causes weight loss, a new study says

Anyone who’s considered lighting up knows smoking’s skinny-making reputation, and a new study of 80,000 people shows there’s truth to the claim. Researchers found that smokers weighed about 5 pounds less than people who had never smoked, according to new research in the International Journal of Epidemiology. The cause of that lighter weight, the researchers say, is tobacco.

Those findings are a direct contradiction to several observational studies that have linked smoking to just the opposite: higher body weight and BMI. But researchers at Copenhagen University Hospital wanted to look at the link genetically, in a way that wouldn’t be plagued by confounding lifestyle factors that often go along with smoking. They took weight and BMI measurements of 80,342 people, along with blood samples that they analyzed for DNA.

They looked at a genetic variant associated with higher tobacco consumption, close to a gene called CHRNA3—”the smoking craving gene,” says study author Børge G. Nordestgaard, MD, professor at the University of Copenhagen in the department of clinical biochemistry. Smokers with this genotype weighed almost three pounds less than smokers who didn’t inherit this genetic variant. But in people who had never smoked or formerly smoked, there was no link between CHRNA3 and a lower body weight.

“That’s really the proof that smoking causes it,” Nordestgaard says.

That doesn’t mean that smoking will give you a better figure. In the study, smoking only affected total body weight, not body shape or fat distribution.

The weight loss effect may be due to a laundry list of chemicals in cigarettes, the authors say—some studies have found nicotine to suppress appetite and increase resting metabolic rate. “There’s a possibility that many of these chemicals may influence weight in some pathway we don’t know about yet,” Nordestgaard says.

That’s obviously no reason to start—or continue—smoking, the researchers caution. “From what we know so far, the hazards of smoking much overweigh the slight benefit of having a lower body weight,” Nordestgaard says. “But when smokers tell you they won’t stop smoking because they’re afraid of gaining weight, I think it’s important to know that this is real—so we can try at the same time to help them quit smoking and keep a lower body weight.”

Read next: What Diet Soda Does to Belly Fat

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TIME Addiction

Watching E-Cig Ads May Increase the Urge to Smoke, Study Says

TIME.com stock photos E-Cig Electronic Cigarette Smoke
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A new study shows possible consequences of vaping in commercials

Seeing commercials for electronic cigarettes can increase the urge to smoke traditional cigarettes, a new study suggests.

Researchers at the Annenberg School for Communication at the University of Pennsylvania discovered that watching advertisements that showing vaping can increase the desire of current and former smokers to pick up a conventional cigarette.

In the new study, published in the journal Health Communication, the researchers assessed the urge to smoke among 301 daily smokers, 272 intermittent smokers and 311 former smokers. They then had the participants watch three e-cigarette commercials. Some of the commercials showed vaping, and others did not.

After they viewed the advertisements, the men and women were once again asked about their urge to smoke. Their responses showed that the daily smokers who saw vaping ads had a greater desire to smoke a regular cigarette, and a higher likelihood of actually doing so during the experiment.

The former smokers who watched the advertisements with vaping were more likely to report decreased intention to abstain from smoking. Intermittent smokers showed no significant changes.

The researchers say the data suggests that watching the commercials with vaping could lead to actual smoking behaviors or interfere the ability of former smokers to refrain from picking up the habit again.

“The jury is still out on the efficacy of e-cigarettes to reduce tobacco use and tobacco smoking,” says study author and communication professor Joseph N. Cappella in a video about his study. “If it turns out to be the case that e-cigarettes are a good vehicle for reducing tobacco addiction, then we not want to stand in the way of advertising…but it doesn’t mean we couldn’t carry out that advertising without the vaping cues in order to not have these deleterious consequences.”

MORE: The Future of Smoking

TIME Cancer

Taking Medication May Make It Easier to Quit Smoking

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A Pfizer-funded study suggests the anti-smoking drug Chantix could be used to slowly help smokers quit

According to the results of a new trial published in JAMA, an anti-smoking medication may make it easier for smokers who aren’t yet ready to quit to do so later on.

Nearly seven out of every 10 current U.S. adult cigarette smokers want to quit completely, according to data from the Centers for Disease Control and Prevention. But some smokers who aren’t yet ready to quit for good want to lower their consumption and increase their chances for success at kicking the habit down the line. That’s possible with the help of a drug called varenicline, which is sold under the trade name Chantix and is manufactured by Pfizer, finds the new study, which was also funded by Pfizer.

The researchers conducted a two-year trial with 1,510 cigarette smokers who weren’t willing to quit within the next month, but who were willing to try to quit within the following three months. The men and women were split into two groups: some received Chantix, and others received a placebo for 24 weeks. The goal for all the volunteers was to reduce smoking by at least 50% by week four, and then continue to ease up on the habit until a quit attempt at week 12.

The volunteers who were taking Chantix were significantly more successful at quitting by the end of the study compared to the people on the placebo, and the effect stuck at one year.

Developing smoking cessation strategies that allow smokers to quit gradually could attract many more smokers to the method, a Pfizer spokesperson said in an e-mail.

Chantix is not without side effects and controversy. Some data has suggested the drug is linked to serious psychiatric side effects and heart problems.

The authors disclose several conflicts of interest, including the fact that Chantix manufacturer Pfizer was involved in the design, data collection and analysis of the study, and many of the study authors received fees or grants from Pfizer. However, the findings highlight a new potential strategy for curbing smoking and possibly allowing more people to be successful. According to the American Cancer Society, only around 4% to 7% of people are able to quit smoking without medication or other means, and about 25% are able to quit smoking for over six months with the help of medicine.

TIME public health

Paying People Could Help Them Quit Smoking

Peter Dazeley—Getty Images

Researchers offered women more than $1,000 to get them to stop smoking

Paying people to quit their bad health habits may be a powerful way to address public health issues like smoking, according to a new study in the BMJ. In the study, pregnant women were more than twice as likely to quit smoking when offered financial incentives than when they were given regular counseling.

“If financial incentives are effective and cost effective they may well have the future potential to sit with vaccines as an important preventive healthcare intervention strategy,” the study says.

The research, which looked at more than 600 pregnant women in the United Kingdom, offered women up to $1,200 dollars in shopping vouchers for following steps to quit smoking. Nearly a quarter of women who were offered the money successfully quit smoking. In the control group, a separate group of women received free nicotine therapy and were counseled on how to quit. Less than 9% of those women were able to kick the habit.

Read More: What I Learned From My $190,000 Surgery

That success gap remained when researchers followed up a year with the women in both groups who had quit. Fifteen percent of the women who had been paid to quit had stayed away from cigarettes, while only 4% of the counseling group quitters had done the same.

Using financial incentives to encourage better health behavior has been explored in depth in recent years by public health experts, but many remain skeptical due to underlying ethical concerns. Some have argued that such incentives are coercive and diminish a person’s sense of personal responsibility. But the researchers in this study argue that it can help in more ways than one; getting additional funds before a child’s birth helps the people who need financial assistance the most at the time they need help.

“In the developed world there is now a clear socioeconomic gradient in smoking, with tobacco use concentrated among the poorest in society,” the study says. “Receipt of financial incentives can contribute to needed household income in advance of the arrival of a baby in low income households.”

TIME Addiction

Typical American Smokers Burn Up at Least $1 Million During Their Lifetimes

Alaska smokers will spend over $2 million

American smokers spend at least $1 million dollars on cigarette-related expenditures over their lifetimes, according to a state-by-state analysis done by the financial consultancy company WalletHub.

The most expensive state for smokers is Alaska, where the habit costs over $2 million dollars on average. For a bargain, move to South Carolina, but that still comes in at nearly $1.1 million.

“I and most people really just think of the cost of cigarettes and taxes on the packs, but if you think about the healthcare costs, which can totally be avoided, healthcare insurance premiums, and in the workplace, bias against smokers, that can … add up,” said WalletHub spokeswoman Jill Gonzalez.

The study’s “average smoker” is someone who smokes one pack a day starting from the age of 18 (legal age to buy) and ending at 69 (the average age of death for a smoker).

So, if you’re looking for another excuse to quit, perhaps take a quick peak down millionaire’s row.

MONEY health

Smoking Can Cost You $1 Million to $2 Million in a Lifetime

smoking cigarette wrapped in money on ashtray
John Knil—Getty Images

Your pack-a-day habit isn't just destroying your lungs, but your bank account as well—more than you ever imagined.

According to the American Lung Association, tobacco kills nearly half a million Americans annually and costs the nation $333 billion per year in health-care expenses and lost productivity to boot. But it’s hard for the average person—specifically, the average smoker—to wrap one’s brain around such an enormous figure.

Coming to the rescue, timed to coincide with the CDC’s Tobacco Awareness Week, is a new state-by-state analysis from WalletHub detailing the lifelong financial costs of smoking for an individual. Because the average price of a pack of cigarettes varies widely around the country—$5.25 in Virginia, $8 in Michigan, $12.85 in New York—the lifetime outlay varies greatly from state to state as well. In all cases, though, the data gathered by WalletHub show that smoking is incredibly costly in addition to being potentially deadly.

The total cost per smoker is estimated at $1,097,690 in South Carolina—and it’s the least expensive state in the nation. A Kansas City Star headline noted that the “cost of smoking is cheap in Missouri … relatively,” as the state ranks as the eighth least expensive on WalletHub’s list, with the total cost for a lifetime of smoking running “only” $1,177,230. At the high end of the spectrum, there’s Rhode Island, Massachusetts, New York, and Connecticut, where the habit costs more than $1.9 million per person in a lifetime. Priciest of all is Alaska, which crosses the $2 million mark.

For a little perspective, federal data estimates that the cost of raising a child to age 18 is about $250,000—a big chunk of change, but only a small fraction of expenses reportedly incurred by smokers.

Right about now, the average smoker (or just the average reader with a healthy degree of skepticism) is probably thinking: hogwash. The process of coming up with such wild figures must involve a fair amount of smoke and mirrors, so to speak, right?

Let’s have a look at what WalletHub did, exactly. By far, the largest expense incorporated into the per-person total is the “tobacco cost per smoker,” measured at $786,346 in South Carolina, up to roughly $1.5 million in Alaska. WalletHub came up with that figure by multiplying the average price of a pack of cigarettes in each state by the number of days in 51 years. Fair enough. There are cheaper ways to go about buying cigarettes, like buying smokes by the case, but many people purchase by the pack.

What’s trickier is the way that WalletHub pumped up its tobacco cost estimates by calculating “the amount of return a person would have earned by instead investing that money in the stock market over the same period. We used the historical average market return rate for the S&P 500 minus the inflation rate during the same time period to reflect the return in present-value terms.” In other words, the assumption is that money not spent on cigarettes would have been dutifully and wisely invested over those same 51 years.

Similar assumptions have also been used in the now (mostly) discredited “latte factor,” which is the theory that holds that people can wind up with millions in the bank by cutting back on everyday expenses like a daily latte. Among other reasons, this line of thinking is questionable because people don’t necessarily invest money that they don’t spend on some product or service—they’re more likely to simply spend that money on something else.

WalletHub also includes other costs that many smokers never think about, factoring in added health care expenses (with state-by-state data from the CDC) and an 8% hit on income due to smoking, as determined in a study by the Federal Reserve Bank of Atlanta.

Add up all of these and a few other estimated expenses, and over the course of a half-century, the cost to the pack-a-day smoker runs $1 million to $2 million, according to WalletHub. Are the figures overblown? Well, perhaps a bit. There’s a good argument to be made that the data were construed to come up with totals that are as big and headline-worthy as possible. (After all, they got our attention.)

Nonetheless, even if the figures are on the inflated side, it’s an undeniable reality that the smoking habit costs big bucks over a lifetime. And oh yeah, it can make your lifetime a lot shorter. Let’s not forget that.

TIME Brands

One of the Last Marlboro Men Has Died

Darrell Hugh Winfield was discovered while working on a ranch in Wyoming

One of the last Marlboro Men died earlier this week.

85-year-old Darrell Hugh Winfield passed away Monday at his home in Riverton, Wyoming, the Associated Press reported.

Winfield, discovered by ad agency Leo Burnett in 1968 while working on a ranch, was the quintessential macho cowboy — a quality that made him one of the rugged faces of the cigarette company between the late 1960s and the late 1980s.

The Marlboro Man was first introduced in the 1950s in an attempt to sell filtered cigarettes to men. They had previously been targeted at women.

[AP]

TIME Addiction

How Your Period Affects Your Desire to Quit Smoking

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What that time of the month may mean for your resolution to quit smoking

Ladies, listen up. If you’re trying to quit smoking, you may want to pay attention to that time of the month, a new study says.

When it comes to nicotine addiction, prior research shows some gender differences can come into play. Women tend to get addicted to cigarettes more quickly and have a harder time quitting. Experts have puzzled over why that is, and in a new study published in Psychiatry Journal, researchers suggest that women’s menstrual cycles may cause changes in the brain that affect their desire to smoke, and may interfere with their ability to quit.

The researchers studied 34 men and women who smoked over 15 cigarettes a day. The participants filled out questionnaires and underwent MRI scans on their brains while they looked at smoking-related images.

The women underwent the imaging twice to take into account two different points during the menstrual cycle: the follicular phase and the mid-luteal phase. The follicular phase is the first part of a woman’s cycle which starts on the first day of her period and ends when ovulation starts. The luteal phase is from when ovulation starts to day one of the woman’s next cycle. The researchers looked at the mid-luteal phase so that ovulation had ended and and levels of the hormones estrogen and progesterone were higher.

While the study didn’t find differences in cravings between the men and the women overall, the researchers did find that women experienced more of the brain activations associated with uncontrollable urges to smoke at the beginning of the follicular phase. “Hormonal decreases of [estrogen] and progesterone possibly deepen the withdrawal syndrome and increase activity of neural circuits associated with craving,” study author Adrianna Mendrek a neuroscientist at the Institut universitaire en santé mentale de Montréal in a statement.

During the follicular phase, Mendrek and her colleagues observed that women had more activity in the frontal, temporal and parietal lobe of the brain, while during the luteal phase only the right hippocampus was similarly active. Understanding how the menstrual cycle influences cravings for cigarettes may help women quit, the authors suggest, though there may be more at play than the hormones associated with getting a period.

“The data do suggest that it may be easier for women to quit during the mid-lutael phase rather than in early follicular phase, but the psychosocial factors are probably much more important here,” says Mendrek in an email to TIME. For instance, beliefs about PMS and the fact that it can cause stress and depression may play into whether women find quitting smoking easier at different points during their cycle.

The current study was small with only 34 participants, and earlier research looking at whether women are more responsive to nicotine during various points in their cycle has been inconclusive. The researchers acknowledge that the findings are preliminary, but that they do support the need for more gender-specific cessation research and the possibility that it could help to take into account the menstrual cycle. For now, more confirmation is needed, as well as a better understanding of what biological and psychosocial factors contribute to smoking behaviors.

TIME Addiction

The Best Way to Kick Your Smoking Habit

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The more techy interventions, the better

If you’re really committed to quitting smoking for good, it’s time to get tech-savvy.

A new study published in the Centers for Disease Control and Prevention’s (CDC) Morbidity and Mortality Weekly Report shows that people who use both phone hotlines and online cessation services to help them quit are much more likely to say they’ve abstained from smoking compared to people who opt for just one or the other.

In general, smoking quitlines are proven to be successful interventions for smokers who want to kick the habit. They offer guidance, support and resources to keep quitters on track. Most quitlines also offer a web version of their services, but until now, it hasn’t been clear that more information really is better.

MORE: Here’s the Best Way to Get Someone to Quit Smoking

The new study suggests that it is. Researchers looked at 7,901 people who reported using either phone-only interventions, internet interventions only, or a combination of both. People who used both methods were significantly more likely to report they hadn’t smoked in 3o days when researchers followed up with them. The researchers speculate that dual usage may improve a quitter’s likelihood of succeeding, possibly because they’re strongly committed to their goal.

“Although telephone and Web-based interventions are effective in tobacco cessation, providing access to multiple types of cessation services might improve the odds of users in achieving long-term cessation,” the researchers write. The hope is that physicians will counsel patients on considering both interventions.

Our ever-connected climate may make this easier, and many public health initiatives are seeing success in sending educational text reminders. The National Institutes of Health (NIH) is paying particular attention to how social media and cell phones can best be used to help break addiction. In October, the NIH pledged $11 million to studying the use of social media to help understand, prevent and treat substance use and addiction.

So if you’re ready to accept the challenge of going cigarette-free in 2015, set yourself up for success and log in.

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