TIME Culture

No Thanks: 8 Products Women Have Stopped Buying

Less Diet Coke, more scarves

With the financial collapse of 2008 behind us, and an economic recovery underway, buying trends for women have had their own kind of renaissance. Over the past five years, key fads have gone by the wayside (so long, diet foods) while other purchasing trends have taken center stage (hello, student loans!) “All put together, it looks like there’s a bit more empowerment and independence for women,” says Anita Gandhi, Vice President of Strategic Services at Experian Marketing Services, which provided the data.

Turns out, women are now spending more money on experiential events like going out to concerts or watching live performances, which Gandhi attributes to the increase in financial security. “In 2009, people didn’t have a lot of discretionary spending,” she says, “and if they did they were more concerned about [whether] they were spending their money on frivolous things.”

So what day-to-day products are women ditching? Here’s the breakdown:

1) Pantyhose of any kind

Sorry, Kate Middleton, not everyone is on board with your nude pantyhose trend. In the last five years, control-top pantyhose purchases have plummeted by 47%, regular pantyhose purchases have dropped 40%, and knee-high buying is down 59%. Women seem to be ditching hose in favor of tights– those are up 18% since 2009. Because newsflash: black tights look great with anything.

2) Diet foods

We’ve seen some serious pushback against chemical-laden “diet foods” in the last five years: sales of sugar-free foods are down 15%, fat-free foods have dipped 17% (low-fat is down 13%,) and low-cholesterol foods are down 22%. But that doesn’t mean women are any less health-conscious than before. Instead, the definition of “healthy” has evolved, says Gandhi. Now women are gravitating toward natural and organic foods, which have seen a 10% uptick in sales.

3) Diet cola

Remember when women downed diet sodas like water? Not anymore. Diet cola sales have plummeted 21% since 2009, and non-cola diet soda sales have dropped even more, by 26%. We hate to break it to you, Taylor Swift, but those numbers include Diet Coke. “People saw diet soda as a healthy alternative,” says Gandhi. “You could drink soda [thinking] it doesn’t have the calories and sugar.” Yet in the past five years, we’ve seen an influx of information touting the “negative impacts of even diet soda, the chemicals in it,” says Gandhi. And then there’s the bad press brought about by anti-soda campaigns like the one Mayor Michael Bloomberg backed in New York City, which certainly didn’t help soda sales.

4) Cigarettes and anti-smoking products

Both cigarettes and products that help people quit smoking (like patches or gum) have seen sales dip in the last five years: Cigarettes are down 13%, and anti-smoking products have sunk by 18%. Since fewer women smoke than men (only about 16% of American women smoke, compared to more than 20% of men) and since smoking overall has been on the decline since 2005, this shouldn’t come as a huge surprise.

5) Hair products

Apparently the natural look is in, because women are buying less styling cream and fewer home perms and relaxers than they did in 2009. Both styling purchases have gone down by 14% in the last five years. Perhaps this is the resurgence of the boho-chic? Cue the flowing braids.

6) Business casual: blazers, skirts, slacks

Are offices getting more casual in the age of the hoodie-tech-genius? Maybe so, since purchases of business casual attire have dropped in the last five years. Women are buying fewer blazers and suit jackets (sales have plummeted by 32%,) skirts (down 18%) and business slacks (down 24%, but that doesn’t include jeans, which, we hate to inform you, aren’t business casual.)

On the other hand, dresses, scarves, and boots are on the upswing. Dress purchases are up 15%, boots are up 44%, and scarves are up 68% compared to five years ago. Moral of the story: scarves are back!

7) Non-scarf accessories: gloves, purses, watches, sunglasses

Women also seem to be spending less on accessories that aren’t scarves. Glove purchases are down by 25%, watches are down 15%, and fashionable sunglasses (not Rx) are down 26%. Even purses saw a 14% drop. Did we mention that scarves are back?

8) Books:

Despite the runaway success of The Fault in Our Stars, book purchases are still down among women. Paperback, hardcover, and audiobook sales dropped 13% in the last five years.

 

So what are women doing with all the money they’re saving on Diet Coke, pantyhose, cigarettes and suit jackets? Having a blast, apparently. Here are the products that female purchasers have gravitated to in the last five years:

1) Healthy moderation

Along with the 10% rise in natural and organic food purchases, women spent more money on gym memberships (up 26%) but also bought more chocolate (up 8%.)

2) Fun stuff

Concerts and music festival ticket purchases saw an 11% rise since 2009, while live dance performances had a 9% spike and comedy club tickets went up 8%. In other words, women just want to have some fun.

3) Big financial decisions

The majority of home equity loans, new car loans, and U.S. savings bonds are now owned by women (51%, 52% and 54%, respectively) and 59% of personal loans for education are made to women. Meanwhile, only 48% of women say they’re the sole decision-maker when it comes to buying food products, and only 49% say they decide which household goods to buy, down from 51% and 52% in 2009. The result: women are making more of the big financial decisions, but fewer small, household ones.

So if you’re planning on putting on your dress, tights, boots and scarf, munching some chocolate, checking on your home equity loan and heading to a music festival, you’re right on trend.

 

TIME Culture

Up in Smoke: The Rise and Fall of Big Tobacco

"According to this survey, more doctors smoke Camels than any other cigarette," is just one of the phrases we no longer hear in commercials

+ READ ARTICLE

Earlier this week, a $27.4 billion deal was announced that will merge two of the largest American tobacco companies, Reynolds American and Lorillard.

The deal comes at a time when cigarette smokers are at a steady decline. Even so, Marlboro still makes some lists of most valuable brands in the world.

And while it’s hard to remember the days when Camels were advertised as the most preferred cigarettes by doctors, a small segment of the industry is quickly growing: e-cigarettes.

Above, take a quick look at the history of America’s complicated relationship with the addictive habit.

TIME Companies

Big Tobacco Firms Merge as Cigarette Sales Decline

Packs of Camel cigarettes, manufactured by Reynolds American Inc., in a display rack in London on July 11, 2014.
Packs of Camel cigarettes, manufactured by Reynolds American Inc., in a display rack in London on July 11, 2014. Bloomberg/Getty Images

Reynolds American announced Tuesday that it would buy the third largest tobacco company in the U.S., Lorillard for $27.4 billion

Faced with a steady decline in cigarette sales, Reynolds American Inc. announced Tuesday that it would buy the third largest tobacco company in the U.S., Lorillard, Inc. for $27.4 billion.

The deal will make Reynolds American the second largest tobacco company in the U.S. after Altria Inc., maker of Marlboro cigarettes.

The companies will merge Reynold’s flagship brands, Camel, Pall Mall and American Spirit cigarettes, with Lorillard’s portfolio of Newport menthol-flavored cigarettes and e-cigarettes. Those two sectors are isolated areas of growth in an industry that has seen U.S. cigarette consumption decline by 4% last year, the Wall Street Journal reports.

TIME tobacco

Nearly 1 in 5 High School Seniors Smoke Hookah, Study Finds

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Emy Kat—Getty Images/GraphEast RF

The variety of flavors of tobacco makes hookah attractive and easier to conceal from parents, study found

Almost 1 in 5 (18%) of high school seniors smoke waterpipes, or “hookahs”, according to a new study from New York University (NYU) researchers.

The new report, which is published in the journal Pediatrics, looked at a survey of 15,000 high school seniors from 130 public and private high schools nationwide and focused on a population of 5,540 students who were asked about their hookah use between 2010 and 2012.

The researchers found that about one in five seniors reported smoking hookah–waterpipes used to smoke specially-made tobacco–in the last year. And smoking hookah was more common among teens in big cities.

“What we find most interesting is that students of higher socioeconomic status appear to be more likely to use hookah,” said study author Joseph J. Palamar, an assistant professor of Population Health at NYU Langone Medical Center (NYULMC). “Surprisingly, students with more educated parents or higher personal income are at high risk for use.”

Cigarette smoking rates among young people are down, with a recent CDC report showing rates of cigarette smoking among high school students has dropped to its lowest level in 22 years. But public health workers are also worried about other tobacco and nicotine products like cigars, hookah, and e-cigarettes. A 2012 report showed a 123% increase in the use of other smokable tobacco products like cigars and pipes.

The researchers note, however, that smoking hookah doesn’t usually happen as often as cigarettes, and tends to happen more occasionally. Still, the researchers are worried about “hookah pens,” smoking devices similar to e-cigs which makes smoking hookah simpler. “These nifty little devices are likely to attract curious consumers, possibly even non-cigarette smokers,” said Palamar. Hookah tobacco tends to come in different flavors, and may be easier to conceal.

TIME Cancer

The Government’s Super Scary New Anti-Smoking Campaign

CDC

The CDC releases its next set of graphic ads to encourage smokers to kick the habit for good—or else

The newest phase of the Centers for Disease Control and Prevention’s (CDC) graphic campaign to persuade America’s 42 million smokers to quit—”Tips from Former Smokers”—launches today, and it’s heart wrenching.

Since 2012, the campaign has featured real former smokers dealing with serious health problems spawned by their addiction, and this round is bound to make smokers and non-smokers alike squirm. It’s an especially graphic campaign from the CDC’s tobacco office, which has not shied away from bold, conversation-starting efforts to curb smoking.

Here’s an example: Shawn provides tips on how to live with a hole in your neck. Amanda, meanwhile, smoked during pregnancy and gave birth to her baby two months early.

Here are the newest ads, which the CDC provided early to TIME:

Amanda, a 30-year-old who smoked while pregnant. Her 3 lb daughter spent weeks in an incubator.

Brett, 49, who lost most of his teeth to gum disease by age 42. He takes out most of his teeth on camera.

Rose, 59, whose lung cancer resulted in surgery, chemotherapy and radiation.

Shawn, 50, who breathes through the opening in his throat due to smoking-related throat cancer.

Brian, 45, whose smoking and HIV led to clogged blood vessels and resulted in a stroke.

Felicita, 54, who lost all of her teeth to gum disease by age 50.

Terrie, who died of cancer last September at age 53

Previously released ads ran earlier this year in February, and a CDC spokesperson told TIME that the “effort had immediate and strong impact.” During the last set of the ads’ nine-week run, they generated over 100,000 additional calls to the CDC’s quit line, 800-QUIT-NOW. On average, the CDC says weekly quitline calls were up 80% while the ads were on the air compared to the week before they began running. Preliminary estimates show there were nearly 650,000 unique visitors to the the agency’s website during those nine weeks.

The ads will be placed on cable TV, on radio, in print, on billboards, and in movie theater and online starting July 7. The CDC is also launching a social media campaign to support its tradition-media plays.

Of course, considering tobacco is a $100 billion market, and the industry continues to spend billions every year, the campaign is a drop in the pond. But it certainly stands out.

If you want to quit smoking, you can call l 1-800-QUIT-NOW or visit www.cdc.gov/tips.

TIME Companies

Dutch Company Rolls Out ‘E-Joints’ Modeled After E-Cigarettes

This company is high off innovation

First e-cigarettes, now “e-joints”: the Dutch company E-Njoint B.V. is introducing a new, “100% legal” product that allows “people to enjoy a variety of flavors, relaxing, while expressing themselves in a unique way.”

Designed to look like a marijuana cigarette, the E-Njoint, as it’s called, has an image of a marijuana leaf on its tip that lights up when in use, the International Business Times reports. The fake joints don’t have nicotine or THC in them, but rather vegetable glycerin, propylene glycol and flavoring. After the E-Njoints vaporize the original contents, however, consumers can load the reusable products with liquid forms of marijuana and “vape” those — a way of getting high that’s already inspired some entrepreneurs.

“Holland is well known in the world for its tolerant and liberal attitude toward soft drugs, and the introduction of this new product clearly makes a statement,” said Menno Contant, the CEO of E-Njoint B.V., which is manufacturing 10,000 E-Njoints a day. “As long as you don’t bother or disturb other people and stay within the legal boundaries, all is well.”

[IBT]

TIME health

New Push to Raise Tobacco Age in Washington State

The King County Alcoholism and Substance Abuse Board says tobacco sales should conform to the same regulations as marijuana and alcohol, barring purchases by anyone under the age of 21. A similar measure in Colorado failed to pass in March

A Washington state group wants the state to keep tobacco out of the hands of those under 21.

The King County Alcoholism and Substance Abuse Board, which recommends substance abuse polices, wants the state legislature to raise the minimum age to purchase tobacco from 18, KOMO News reports. Adults over 21 are legally able to purchase alcohol and marijuana in the state, and the board thinks tobacco should conform to the same standards.

Board chairman Pat Godfrey said a new minimum age would also prevent teens from picking up the habit in the first place. “Our concern is that nicotine is a very powerful addictive substance,” Godfrey told KOMO News in Seattle. “If we can discourage teens from beginning the habit, that’s a better strategy than trying to get adults to stop the habit after they’ve started.”

A similar measure in Colorado, where marijuana can also be legally purchased by adults 21 and up, failed to pass through committee in March. Several states and localities have been considering and passing legislation that restricts tobacco sales to 18 through 20-year-olds.

Keeping tobacco products away from young people is championed by the same groups who worry the influx of electronic cigarettes will promote the habit. Some research supports the idea that e-cigarettes help smokers quit, though the Food and Drug Administration has yet to confirm its effects.

[KOMO News]

TIME

In Children’s Hands, E-Cigarettes Can Be Deadly

A woman smokes a "Blu" e-cigarette in Washington, D.C., on Sept. 25, 2013.
A woman smokes a "Blu" e-cigarette in Washington, D.C., on Sept. 25, 2013. Jim Watson—AFP/Getty Images

Poison centers are experiencing a spike in calls concerning children exposed to liquid nicotine, from one call a month in September 2010, to 215 calls a month in February 2014. The new findings are just the latest in increasing skepticism over e-cigarettes' safety

Update: Thursday April 3, 2014 4:00 p.m.

E-cigarettes have been criticized for targeting children, since many brands come in bright colors, and candy and fruit flavors. While some worry about tempting kids with an addictive habit, e-cigs can also be deadly for them.

On Thursday, the CDC released a report indicating a “dramatic” rise in e-cigarette-related calls to U.S. poison centers, from one call a month in September 2010 to 215 calls a month in February 2014. More than half of the calls involved children age five and under, while 42% involved people ages 20 and older. The nicotine in e-cigarette comes in a liquid form, which when ingested can lead to vomiting, nausea, and eye irritation.

“E-cigarette liquids as currently sold are a threat to small children because they are not required to be childproof,” said CDC director Dr. Tom Frieden in a statement. “Use of these products is skyrocketing and these poisonings will continue.”

The study follows a New York Times report about the dangers that “e-liquids” pose, where small amounts can cause vomiting and larger amounts can lead to seizures and even death. “A teaspoon of even highly diluted e-liquid can kill a small child,” according to the Times.

The new findings are just the latest in increasing skepticism over e-cigarettes’ safety. The support for these cigarette alternatives is manifold: people argue they are are healthier than conventional ones because they don’t contain tar and tobacco, that pushing people towards lower spectrum nicotine carriers is ultimately better, and that they may help people kick their conventional smoking habit.

But evidence against them is mounting. Just last month, a small study published in the journal JAMA Internal Medicine reported that smoking e-cigs doesn’t help people smoking conventional cigarettes quit. Another study found that young people who smoke e-cigarettes are more likely to smoke regular cigarettes as well. Whether e-cigs are a gateway to the real thing remains unclear.

It’s too early for a definitive conclusion on e-cigarettes’ full spectrum of risks and benefits, but the CDC warns that they may be an emerging public health issue. In response to the study and growing concerns over safety, FDA Commissioner Margaret Hamburg pushed senators at a Congressional budget hearing on Thursday to allow the FDA to establish regulation authority over e-cigarettes, Reuters reports. The FDA’s proposed rule is currently being reviewed by the White House’s Office of Management and Budget.

This post was updated with the latest news from the FDA.

TIME public health

Colorado Won’t Raise Legal Age to Buy Cigarettes

Cigarettes
Daniel Acker / Bloomberg / Getty Images

The state narrowly rejected a proposal to raise the legal age from 18 to 21. The move comes as cities and corporations across the U.S. are making cigarettes less accessible—or are being pressured to do so.

On Wednesday, a Colorado House committee voted 7-6 to kill a proposal that would have raised the minimum age for buying cigarettes to 21 across the Rocky Mountain State. The bipartisan bill, which had already passed one committee hurdle, would have made Colorado the first state to set the minimum at the same age for drinking—and, in that state at least, the legal purchase of marijuana. The current legal age for buying cigarettes in Colorado is 18.

There have been similar but less sweeping moves from state and local officials, all intended to curb cigarette use among young people. Four states — Alabama, Alaska, New Jersey and Utah — have pushed the minimum to 19. In November, then-Mayor Michael Bloomberg signed a bill raising the minimum for buying smokes in New York City to 21. Some counties in New York have since followed suit, and a dozen smaller towns in Massachusetts had raised the minimum age above 18 by the end of last year, many of them setting the bar at 21.

Debates about the issue often pit health advocates against business owners, who argue that such a ban could hurt their bottom lines and curtail the legal rights of citizens. But with major corporations like CVS pulling cigarettes off their shelves, sacrificing $1.5 billion to be more in step with public opinion, the tide seems to be turning against the capitalistic argument for permitting broad sales. After CVS’s announcement in February, nearly 30 state attorneys general called on five more giant corporations to also stop selling tobacco in stores that have pharmacies.

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