TIME Retirement

Boomers: Prepare for Your Second Act

Life is long. Yours may be overdue for an overhaul

My friend Meg was successfully treated for thyroid cancer in her 30s, but at every annual checkup afterward she braced for bad news. At lunch after a recent visit with her doctor, she was wearing such a worried expression that we were prepared for the worst. Here’s what her doctor had said: “Meg, I think you’ve dodged a bullet. I don’t think that cancer is coming back.”

Good news! And yet the look on her face was not joy or even relief. Meg had been living year to year. Now, facing the prospect that she might go on living a long time, she felt completely unprepared. As she said, “What am I going to do for 40 years?”

It’s the question of the age–and the question of our age. My generation is the first to get a heads-up that many of us will be living longer than we ever imagined, many of us working into our 70s and living into our 90s. But what are we going to do? As Laura Carstensen, director of the Stanford Center on Longevity, notes, “The culture hasn’t had time to catch up. The enormity of this hasn’t hit people.”

Our midlives are lasting longer. What does midlife mean now? It used to be the beginning of a long glide into retirement, which many of us still look forward to. Unlike previous generations, who retired from something, my generation hopes to retire to something. Retirement is a word with new meanings–no longer a door marked EXIT. Think instead of a door that swings on a hinge, moving us forward to something new–though many if not most of us lack a ready answer for what that something is. Still, research has shown that people 50 and older are more active and vital in their outlook than 50-somethings were only 10 years ago! We share an inchoate feeling that there is something more.

Marc Freedman of Encore.org, which helps people pursue second acts for the greater good, says we’ve been blessed with a “bonus decade or two or three.” We still have options. And the Gen X-ers are not far behind–they started turning 50 in 2014.

The timing isn’t bad. A few years ago researchers discovered that, around the age of 40, people begin to experience a diminished sense of well-being. They were surprised to find this in men and women, rich and poor, all over the world. But the bigger surprise was what came next: around the age of 50, feelings of well-being begin to rise again–and keep on rising, well into the 70s. In the 21st century, 50 is the beginning of a new and aspirational time of life.

We have all known inspiring individuals who have defied the stereotypes of aging to lead long, creative and productive lives, but until now that was perceived as the exception. You may be surprised to know that people over 55 represent the largest group of owners of new business startups. At a time when our own parents and grandparents expected to wind things down, 50 is now the era of the second wind.

That doesn’t mean it is going to be easy. Stanford’s Carstensen notes that with our new vitality come some pretty big questions. “Those of us living today have been handed a remarkable gift with no strings attached–an extra 30 years of life for the average person,” she says. “Now that gift is forcing us to answer a uniquely 21st century question: What are we going to do with our supersized lives?”

I don’t fashion myself an authority, but I have spent the past few years of my life traveling the nation talking to people who have reinvented themselves. Here are some common misconceptions you may have about reinvention: that you have to get it right the first time; that there is some more authentic “you” waiting to be revealed; that reinvention is a total makeover. Or that everyone has a passion to follow.

Based on my own experience, I’d endorse a couple of counterintuitive ideas instead: Trial and error are keys to growth and self-knowledge. Reinvention may require being reintroduced to yourself. Self-discovery may not be a requirement for reinvention, but it may be the payoff.

It’s been my personal observation that if there’s a secret to reinvention, it’s that there isn’t one, or rather, there isn’t only one. There are as many ways to do it as there are experts eager to guide us. As Bertolt Brecht put it, “The shortest line between two points can be a crooked line.”

For the lucky few, here’s a chance to reach toward a long-nurtured dream. For many, the way forward may feel like groping in the dark, as it did for me. Frankly, we are all making it up as we go along. But how reassuring to know we’re all in this together.

Pauley’s latest book, from which this article is adapted, is Your Life Calling: Reimagining the Rest of Your Life (Simon & Schuster)

TIME Careers & Workplace

Here’s the Solution to Deadly Office Meetings

Hate sitting around a conference table for yet another meeting? Well, one group of scientists has a novel suggestion: They think you should be standing.

That’s right, the stand-up meeting. Thanks to wearable sensors (devices similar to the Fitbit or Nike+ FuelBand), researchers from Washington University found that taking the chairs out of the room had positive effects on workplace productivity.

“Our study shows that even a small tweak to a physical space can alter how people work with one another,” says lead author Andrew Knight, an assistant professor at Washington’s Olin Business School. “We wondered how this type of arrangement would play out for people working together in a group to achieve a collective goal,” he says.

Knight found that when standing, meeting participants were more excited and receptive to collaboration.

This work builds on earlier theories that suggest people do better work when they’re not sitting still. A lot of people use metaphors like rat race, hamster wheel and so on to describe corporate life, but some experts claim using actual treadmills delivers benefits.

Devotees say moving while working taps creativity. There are treadmill-desk combos like the Steelcase Walkstation and the TreadDesk, made by an Indianapolis company. Last year, the AP reported that TreadDesk expected to see a 25% increase in sales, thanks to purchases by big companies ranging from Microsoft to Coca Cola to Procter & Gamble.

Knight finds that the idea that not sitting down can bolster the flow of ideas holds true in a group setting, as well. Subjects in a series of experiments who were told to work together in a room where the chairs had been taken out reported that their fellow collaborators were less territorial about their ideas and more willing to share information than a control group that collaborated while seated around a table. Members of the research team also rated how well the groups did on their actual tasks (developing a university recruitment video) and found that the standers turned in a better performance than the sitters.

It might sound strange, but there’s an extensive body of scientific research showing that a person’s posture has strong influence on how — and how well — they work.

“Your posture influences psychology, and that influences behavior,” says Andy Yap, a post doctoral associate and lecturer at the Massachusetts Institute of Technology.

Yap conducted experiments and found that when we sit in tight, contracted positions — like squeezed into a too-small seat or hunched over our phone — we feel stressed and powerful, but standing in an “expansive pose,” with legs apart and hands on a table or on the hips, can make people feel more powerful. “Even though you don’t have to stand like Superman, having an expansive workspace would actually cause you to feel powerful,” he says.

“I think the implications are really important,” Yap says of the standing-meeting research. He adds that people being territorial about their ideas is a common problem that can derail good group collaboration, which makes the findings about standing relevant for anyone who has to work on team projects. “It might be cool to see if sitting in movable chairs could reap the same benefits,” he suggests.

Yap does offer one caveat to the standing-meeting concept. “One drawback about standing is that one’s physique become more obvious to the people in the group meeting,” he points out. Taller, bigger people are often unconsciously perceived to have more power, which could mean a shorter team member might not participate as much. “These physical attributes oftentimes affect interpersonal dynamics,” Yap says.

TIME Business

5 Hot Jobs That Could Be Right for You Right Now

Some of the hottest jobs in the nation this year aren’t your typical “job of the future.”

This post is in partnership with The Fiscal Times. The article below was originally published on The Fiscal Times.

Sure, there’s a high demand for nurses as baby boomers age and increasingly require medical assistance, as well as for software developers as the tech boom continues.

Related: Jobs Report Confirms Economy Is on the Mend

But in some major local markets, jobs that are in high demand are more surprising, according to a report from ZipRecruiter released Monday. Here are a few:

  • Accountant/Financial Analyst: Although the accounting industry went through a significant round of layoffs after the financial crisis, accounting firms are hiring again. In Chicago and in Dallas, the hottest job for the first part of the year was accountant/financial analyst, a job that has a 2.8 percent projected growth rate in the Windy City and 4.3 percent in Dallas for the next six months. Demand for accountants is also expected to rise in Atlanta (5.2 percent), Baltimore (2.7 percent), St. Louis (2.5 percent), Houston (1.3 percent), Washington, D.C. (0.7 percent) and Philadelphia (0.2 percent).
  • Restaurant Manager: The Department of Labor barely sees growth in this field for the next eight years – but in Miami, at least, restaurant manager is the hottest job so far this year, with a projected growth rate of 7.8 percent for the rest of 2014. Restaurant manager also has high growth potential in New York (5.7 percent), Boston (3.6 percent) and Dallas (3.2 percent).
  • Machinist: Although the importance of manufacturing to the economy is declining in the U.S., machinist is the top job in the Minneapolis market; demand for machinists is projected to grow 3 percent there. Other markets where this demand will supposedly grow include Seattle (6.5 percent) and Tampa (1.5 percent).
  • Customer Service Representative: If you think customer service is now handled by computers or workers in India – think again. While it isn’t yet the top job in any major U.S. market, demand for customer service rep is expected to rise throughout the country: in New York (4.2 percent), Chicago (3.8 percent), Los Angeles (1.9 percent), Houston (1.9 percent), Miami (1.7 percent), Detroit (0.6 percent) and Philadelphia (0.3 percent).
  • Account Executive: This hot job also has growth prospects across the country for the next six months: Chicago (4.2 percent), Baltimore (3.4 percent), Boston (3.2 percent), Miami (2.2 percent), St. Louis (2.2 percent), Houston (0.8 percent) and Philadelphia (0.3 percent).

Related: Jobs Market Reaches Another Meaningless Milestone

ZipRecruiter studied job postings at more than 50 job networks to find the hottest jobs so far this year and their rate of growth for the rest of the year.

Read more from The Fiscal Times:

Top 10 Cities for Singles: Best Rents and Nightlife

Dems Keep Unemployment Insurance in Spotlight

12 Weird Uses for Drones

TIME Business

The One Question All Successful People Can Answer Immediately

And it's not "what's your biggest weakness?"

themuselogo

This post is in partnership with The Muse. The article below was originally published on The Muse.

If starting multiple businesses people love is any measure of success for a serial entrepreneur, Tina Roth Eisenberg has got it made. Known as Swiss Miss, she runs a popular design blog, created a company making temporary design tattoos Tattly, and founded Creative Mornings, a breakfast talk series held in 80 cities (and growing!) around the world.

At the recent 99U Conference, Eisenberg shared stories from her journey as designer turned creative entrepreneur—and one question that’s helps keep her going. It’s a simple question, but one that she says gives her a lot of focus and clarity:

If you were a superhero, what would your superpower be?

Don’t worry: This isn’t another one of those curveball interview questions. She says that all the most successful people she’s met have been able to answer this question immediately: John Maeda, who led the MIT Media Lab and Rhode Island School of Design, responded with “curiosity.” Maria Popova, who curates the popular Brain Pickings blog by reading 12-15 books a week, said “doggedness.” Eisenberg’s own superpower? Enthusiasm.

Knowing your superpower means you know yourself well enough to have a focus, and that’s the same competitive advantage that makes you so great at what you do. It’s the quality you’re most proud of, the one thing that makes you stand out, and what gives you an edge over everyone else.

So, if you haven’t ever considered what your superpower might be, do! Having an answer to this question shows that you’ve thought hard about your best personal qualities, and you’ll even have something prepared for the “What’s your greatest strength?” question at your next interview.

And if your current answer doesn’t sit well with you? Well, there’s no better time to think about what you want to be known for and start getting to that next level.

About the author: Before joining The Muse, Sarah worked in social business innovation for Virgin Unite in London, strategy and innovation at Market Gravity, sustainability research in the Dominican Republic, and business development for a NYC startup. Wrapping up her time at Columbia University, she’s headed to McKinsey & Company after graduation. Say hi on Twitter @sarahlichang.

Read more from The Muse:

Are You Truly Reaching Your Potential?

How to Turn a Setback into a Stroke of Creativity

What Anyone Can Learn From a Trip to Space

TIME Careers & Workplace

10 Words People Who Lack Confidence Always Use

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A.L. Christensen / Getty Images / Flickr Open

Want to avoid giving the impression you lack confidence and authority? Avoid these words


This post is in partnership with Inc., which offers useful advice, resources, and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.

Nine-hundred and seventy-two.

That’s the total number of e-mails I received just in May, and it’s about my average. That’s not counting the hundreds and hundreds of messages Gmail dumped into categories for promotional mail, forum posts, and social networking updates. I’ve become proficient at jumping through messages quickly (using the J and K keys), but there’s one thing I’ve mastered even more than that: spotting a lack of confidence.

I also take quite a few cold calls–people who are not really sure what I do and have not really done too much research but have me on a phone list for some reason.

In most cases, it’s a pitch about a product or someone asking a question about marketing to journalists. He or she might say he or she “usually” does something. In a few cases, it’s someone with a business idea he or she “suspects” will be perfect. Most of the time, these messages are straightforward–the sender isn’t messing around. But a few seem hesitant. I fire back a question, and the response makes me question the person’s authority on the subject.

These words are not always triggers about confidence level, but they are my first signal that something is amiss. They make me think the sender is not that sure about the product or service. And they are dead giveaways that I need to question what the person says.

1. Might

Be careful when you tell people you “might” do something. Are you sure about that? No one is asking you to solve world peace. When you say you “might” finish a report, it implies you lack some ability, don’t manage your time well, or have too many priorities.

2. Won’t

Here’s an obvious word to avoid in your emails. Anyone who says he or she “won’t” do something or “won’t” attend a meeting is generating a negative vibe. Be more decisive: Either accept an invitation or reject it; using the word won’t suggests hesitancy.

3. Usually

This is a trigger word in email that makes it obvious to everyone that you don’t have all the facts. If you say the accounting department “usually” doesn’t approve your expense report or the boss is “usually” late to work, it means you’re stretching the truth.

4. Suspect

Unless you are talking about a suspect in a trial, avoid saying you “suspect” anything. You’re not Sherlock Holmes. Just use direct terms: You know an investor is pulling out of the project, and here’s why; or you have facts to support your conclusion on a new marketing plan.

5. Impossible

I’ll bet Mark Zuckerberg has never used the word impossible in an email. The recipient will lose confidence in you quickly. State why something might be hard or difficult or just don’t agree to a course of action. Don’t bother telling people it’s impossible.

6. Worried

We all worry about the stresses of life. Telling people you are worried by email makes it seem as if you lack confidence in your abilities. If you are worried, don’t bother saying that to anyone–just express what you are concerned about and offer solutions.

7. Confused

Expressing your confusion will create even more confusion. It’s better to just say what you are confused about and ask questions. Saying you are “confused” gives people the impression that either you don’t understand something or that the topic is confusing to you.

8. Need

We all have needs in life. When you express those needs by email over and over again, it makes you look needy. I “need” you to come to work early, I “need” you to get that report done. Avoid saying “need” and express requirements more directly.

9. Quandary

Have you sent a message and said you were in a “quandary”? You should know that the word means you are in a total state of perplexity. I mean, you are really perplexed. That’s not often the case when it comes to a new business proposal or fundraising round.

10. Likely

Few of us are in the business of predicting the future. If you say something is “likely” in an email, you are expressing to the recipient that you are not really sure about the topic, and you don’t have all the facts yet. It’s likely that you just lack confidence.

More from Inc:

The Psychological Price of Entrepreneurship

7 Ways to Lose Friends and Your Influence at Work

The Seemingly Harmless Act That Leads to High Employee Turnover

Simple Ways to Deal With Negative People

How to Be More Likable in 10 Easy Steps

MONEY The Economy

Why’s the Job Market Still Weak? Look At These 3 Charts

construction workers
Zigy Kaluzny—Getty Images

Construction, which had been a major engine of job creation before the financial crisis, is now a big drag on hiring.

In May, the U.S. economy added 217,000 jobs, a good-but-not-great showing. The construction industry, however, did little of the heavy lifting — adding only a seasonally adjusted 6,000 positions.

While construction jobs have been slowly recovering since 2011, they’re still nowhere near their pre-financial crisis levels. By contrast, the broader economy has now made up for all the jobs lost in the downturn.

REALJOBS
Source: BLS

Why has construction been so slow to rebuild? One big factor has been housing. There are just a lot fewer people working to build houses after, you know, the biggest housing crisis in a generation. And that’s still the case even though housing has come back some.

ycharts_chart (2)

Another way to view construction’s struggles is to look at the total number of hours worked. In the last month of 2006, construction workers were on the clock for a seasonally adjusted 295.87 million hours. Last month, that number down at just 233.56 million hours. “Unlike the manufacturing and information sectors, the construction sector, which represents 5% of aggregate hours, had experienced a long trend prior to the Great Recession,” writes St. Louis Federal Reserve Bank economist Carlos Garriga.

Aggregate Weekly Hours

The bottom line: The Federal Reserve will most likely continue its accommodative policy (i.e. super-low interest rates) as long as there is a lot of slack in the labor market. And thanks to the weak construction industry, there’s still a lot of room for improvement.

MONEY Careers

At the Office, “Sorry” Seems to Be the Hardest Word

how to apologize when you screw up at work
If you've made a major misstep, spelling out your apology in office supplies probably won't cut it. Peter Dazeley—Getty Images

The stakes are high when you screw up at work. Here's how to own up to your mistake without hurting your career.

Q: Help! I screwed up at work. How can I apologize without making the situation worse?

A: A blunder on the job can tarnish your professional reputation, damage your relationships around the office, even put your job in jeopardy. But if you handle your mistake the right way, you can emerge unscathed.

There are several guiding principles behind effective apologies, says Lauren Bloom, author of Art of the Apology: How, When, and Why to Give and Accept Apologies. First, take responsibility. That means starting by saying you’re sorry. “If you lead with an explanation, that will sound more like an excuse,” says Bloom. Admitting to your mistake emphasizes your integrity, she adds.

Then propose a solution. How you do that depends on the situation. If you didn’t make the deadline for an important assignment, you might tell the boss that you’ll ask for his or her help prioritizing your workload in the future.

Should your actions have sparked intense emotions in the other person—for example, you made a comment that embarrasses your manager in a meeting or she overhears you complaining about her—apologize, then pause. You want to leave room to allow the other person explain what it was like from their side. The response will be painful to listen to if the person is really angry or upset, but it’s important for you to hear him or her out. Then ask what you can do to make amends. The person may be more forgiving if you clarify what you said to the people who heard your offending comment or complaints. If you can do it sincerely, express appreciation for the other person, say a boss who has allowed you to work flexible hours or helped you land important assignments.

Office rank should influence your strategy. The further up the chain, the more deferential you should be. You should also be incredibly courteous to lower-ranking employees. “The people beneath you can sabotage you or make you look great,” says Bloom.

If you offend a peer, apologize but don’t be overly deferential. “It can create an imbalance in office politics,” says Bloom. Keep your apology casual and say it in a way that can’t be used against you, says Bloom.

The most important thing to take away from your misstep: Learn from it rather than repeating it. “If you find yourself apologizing for the same thing again and again, just saying you’re sorry won’t cut it,” says Bloom.

Have a workplace etiquette question? Send it to careers@moneymail.com.

TIME Careers & Workplace

You’re Probably Guilty of This Gross Work Habit

Putting a whole new meaning on “taking care of business,” recent research shows that corporate America increasingly views the bathroom — at work and at home — as an extension of their office.

About half of respondents in a recent survey (which was sponsored by Lysol) admit they bring their mobile devices with them to the restroom when they’re at work so they don’t miss a call when nature calls.

Maybe this is a sign we’re getting too busy and really just need a break. When we’re on the job, almost two-thirds of survey respondents between the ages of 25 and 44 said they multitask with their devices in the bathroom. A quarter of employees use that “quality time” to surf the web; about the same number admits to playing games, and 17% call friends.

More than a third — 36% — of employed Americans who responded to the survey admit to emailing their boss, co-workers or clients while on the toilet, and 26% said they “frequently” used bathroom breaks for catching up on work email. And for the 5% who said they text or call their boss from the lavatory, make sure you press mute before you flush.

Younger employees and parents are more likely to read, shop and communicate from the porcelain throne — or, at least, they’re more willing to admit it. According to a Huffington Post/YouGov poll conducted last fall, half of adults under the age of 30 said they use their cell phones while on the toilet paper.

The Lysol study asked another question asking what people do on their mobile devices in general when they’re in the bathroom and the results are, well, pretty much everything.

More than half browse Twitter, Facebook or Instagram, almost one in five post or like Facebook statuses and 5% post videos on Vine. Ecommerce also gets a boost when nature calls. One in five respondents to the Lysol survey said they buy stuff online. Of those, more than half said they buy clothes, and about a third order their groceries from the toilet.

Not only are we taking more work home with us, we’re taking it right into the bathroom. Ikea’s new Life at Home survey of people in eight major cities worldwide found that roughly one in six employed New Yorkers admitted to doing work when they’re in the bathroom or on the toilet in the morning — a percentage matched only by Stockholm out of the other cities in the survey.

It’s kind of a bummer that the toilet has become the only place we can have a few minutes to ourselves where we can catch up on our digital activities, but look at the bright side: If the TP runs out, at least you can send a text asking for a spare roll.

MONEY First-Time Dad

Why I’ll Send My Infant Son to College Before I Buy a House

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Luke Tepper Taylor Tepper

With housing so expensive, I figure my young family will be renting for foreseeable future. The latest on being a new dad, a Millennial, and (pretty) broke.

Mrs. Tepper and I are 28 years old, and our son is four months. Over the past year, Luke has acquired an $800 stroller, a $250 crib, and a $50 humidifier. (Before you make fun, understand that he constantly bore a stuffy morning nose, and what kind of monster wouldn’t spend a measly $50 to help his only son sleep soundly?!)

We’ve begun funding Luke’s New York 529 college savings account in order to spot his entire higher education bill (provided he goes to a state school), and we, of course, will pay his medical expenses for the next 26 years.

But there is one thing that we will not buy him—a house. In all likelihood (which means unless we win the lottery, or someone gives us a hundred thousand dollars), we will put our son through college before we buy our family a home.

Which, when you think about it, is strange. Last year we earned almost $110,000 and that will (hopefully) increase rapidly as we enter our career primes. We hardly travel (much to our chagrin) and have a reasonable $300 monthly car payment. Mrs. Tepper really only shops for (baby) clothes on sale, online, or both, and my main indulgence is a bimonthly $45 bottle of Templeton rye whiskey.

Why then will we be renters, at least until we’re in our fifties?

Reason #1: It’s (Really) Hard to Save

We live in a two-bedroom apartment in Brooklyn with cheap wood cabinets and a kind of white plaster countertop that stains as easily as a peach bruises. In the afternoon it often takes five minutes for the water to go from warm to hot. We don’t have a washing machine—neither does our building, which was built during the Hoover administration—and I do our dishes by hand because we don’t have a dishwasher.

Next year our rent will be $2,020 (and that doesn’t include gas, electricity, cable, Internet, or whiskey).

Eventually we’ll decamp for the ‘burbs for the sake of space and sanity, but with that move comes higher mass transit costs (an $1,800 yearly increase) and more house to heat and furnish and maintain.

The Dave Ramsey in me says I should find more ways to cut spending: no more occasional brunches or flights to Florida. (Luke can meet his grandparents on Skype!) But those hypothetical savings are peanuts in the grand scheme of things, and the me that wants to stay married shuts Dave Ramsey up.

Read: Half of Millennials Will Ask Mom and Dad to Help Them Buy a Home

Reason #2: Student Loans

In order to gain our cushy, 50-hour-a-week jobs, both Mrs. Tepper and I attended (public) graduate school. That came on top of studying at New York University for four years and (seemingly) $550,000,000.

So we have loans. Lots of them. (I alone owe almost $60,000.) Obviously we are not the only ones tied up in the web of student loan bills. People like me now owe almost $1.1 trillion, according to the Federal Reserve Bank of New York, or about twice as much as in 2008, when my wife and I graduated college.

I’m now paying $350 a month—and that’s mostly interest.

Reason #3: Houses Are Expensive

In New York City, the median home price is $369,000, and that comes with a median down payment of $74,000, per a recent Redfin report. In Nassau County, which is out on Long Island, you need to put $88,000 down.

Needless to say, we don’t have that kind of money, nor will we anytime soon.

And that–expensive rent, student loans, and homes—doesn’t even take into account the $1,500 a month gorilla in the room (child care) or, you know, Christmas presents.

Look, there are worse things than not buying a house (like not having a job or being a Dallas Cowboys fan.) We have a happy, healthy family, with sunny days ahead, and maybe we’ll find a way to save a buck or two over the years.

But not that long ago, it took only one middle class job in the family to afford a home. Now, according to the Redfin report and my life, two doesn’t cut it. When the prospect of owning the roof over your family’s head is so far gone, is it really that crazy to buy a $50 humidifier for your son?

MORE: Why Does My One Baby Need Two of Everything?

MORE: How Can Child Care Cost as Much as Rent?

 

MONEY Small Business

How To Get Buzz for Your New Biz

Miguel Montaner

Three simple ways to make your startup part of the conversation.

Breaking into a crowded market? “Not only can press put you on the map, it can put you at the head of the class,” says Paul Krupin of Direct Contact PR in Kennewick, Wash.  The scoop on how to get media attention

1. Establish Relationships

Reach out to reporters and bloggers who cover your type of product or service. Start a dia­logue by commenting on an article the person wrote or by tweeting him a question. (If you’re an app creator: “Guesses on the iPhone 6 release date @reporter]?”)

2. Beef Up the Press Release

“Words are boring,” says Krupin. He suggests making a 30-second video on the inspiration for your business or an infographic on an industry trend to send to your new contacts along with the release.

3. Riff off Headlines

When relevant news breaks, tweet about it in real time or write a quick blog post including trending search terms (use Google Analytics to find them). That way you’ll pop up on Google News and in searches, says David Meerman Scott, author of The New Rules of Marketing & PR. You may even be contacted by a reporter to comment.

 

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