TIME society

Listen to Bryan Cranston Read a Truly Profane Bedtime Story

And he really puts his heart into it

Audiobook retailer Audible released a clip of Breaking Bad star Bryan Cranston channeling his inner patriarch by reading the inappropriate children’s tale, You Have to F-cking Eat.

The book is the sequel to Adam Mansbach’s bestselling 2011 story, Go the F-ck to Sleep. That cathartic tale was narrated by the great Samuel L. Jackson.

And download the audiobook for free here.

TIME Books

Bryan Cranston to Narrate Audiobook of Go The F-ck to Sleep Sequel

66th Annual Primetime Emmy Awards - Arrivals
Actor Bryan Cranston arrives at the 66th Annual Primetime Emmy Awards Jon Kopaloff—FilmMagic

The one who reads

Treading lightly in the illustrious footsteps of Samuel L. Jackson, who narrated the audio version Go the F-ck to Sleep, Breaking Bad‘s Bryan Cranston will lend his voice to the profane nursery rhyme’s sequel.

The multiple-Emmy-winner, for his role as a chemistry teacher-turned-meth kingpin, will narrate the audiobook of Adam Mansbach’s You Have to F-cking Eat, the AP reports. It will be available Wednesday on Audible.

“This is a very funny book and my hope is that listeners will agree that I can swear with just as much panache as Samuel Jackson,” Cranston said in a statement.

If only Los Pollos Hermanos was a real chain, then those picky kids would eat their dinner.

[AP]

TIME Veterans Day

Sen. John McCain Remembers the Female Vets of the Gulf War

McCain is a U.S. Senator and the author, with Mark Salter, of Thirteen Soldiers: A Personal History of Americans at War.

Among the subjects profiled in Thirteen Soldiers: an army reservist whose life was forever changed by an Iraqi Scud missile attack in the 1990–91 Gulf War

Military service was a tradition in the families who joined the Army Reserve’s 14th Quartermaster Detachment. They came from communities and circumstances that yield more volun­teers for the military than do other parts of our society. They lived in a part of Pennsylvania where so many young people were in the military that “whenever a disaster happens anywhere in the world,” a local re­porter observed, “people around here hold their breath.” They were likely to know some of the casualties in the February 25, 1991, Scud missle attack in Saudi Arabia that killed 28 reservists.

Specialist Beverly Sue Clark, 23, was from Indiana County, Pennsylvania. She had joined the Reserves out of high school. She worked as a security guard and as a secretary at a local window and door manufac­turer. She wanted to be a teacher. She was popular and athletic and loved to ski. Her best friend in the 14th Quartermaster Detachment, headquartered in Greensburg, Pennsylva­nia, was Mary Rhoads, a meter maid in California Borough, Pennsylva­nia. Mary joined the Army Reserve in 1974, during the summer between her junior and senior years at Canon-McMillan Senior High, south of Pittsburgh. She didn’t have clear plans for her life after graduation, and she thought a part-time job in the army would let her follow in the family tradition and bring home much needed extra income.

In 1979 she transferred from the engineering company to the 1004th General Supply Company, also based at the Army Reserve Cen­ter in Greensburg. Mary and Beverly became friends when Beverly joined the 1004th in 1985. They hit it off right away. Mary, ten years in the Reserves by then, took the younger woman under her wing. When Mary trans­ferred to the 14th Quartermaster Detachment at Greensburg in 1988, Bev followed her. They were close, and thought they always would be. They would watch each other’s kids grow up. Mary’s daughter, Samantha, called Beverly “Aunt Bev” and always pes­tered Mary to pass the phone to Beverly when she called home.

Predictions varied about how many dead and wounded the United States would suffer in the war. Most were wildly off the mark. The U.S. Armed Forces were im­measurably better war fighters, better armed and equipped, and better led than the armed forces of the Republic of Iraq. None of the prognosticators realized just how much of a war you could fight from the air over a desert battleground where the enemy parked his tanks and ar­tillery in the glaring sun and sheltered his soldiers in sand berms. Nor did they appreciate just how determined Desert Storm’s commander, General H. Norman Schwarzkopf Jr., was to use the immense force he assembled to keep casualties low.

Given the nature of the war—a long air campaign followed by a short ground war and Iraq’s quick capitulation—casualties were far fewer than the most optimistic analyst had expected. But there were ca­sualties: 149 killed in action, a comparable number of noncombat deaths, and eight hundred or so wounded. Three hundred graves over which three hundred families wept and prayed. Many thousands of survivors wept too and bore their own wounds, seen and unseen. It helps none of them to know it could have been worse.

***

In January President Bush authorized the call-up of one million re­servists and national guardsmen for up to two years. The sixty-nine sol­diers of the 14th Quartermaster Detachment had started hearing scuttlebutt back in November that they would eventually deploy to the Gulf. Their order to mobilize came on January 15, 1991, the day before Desert Storm commenced. They left for Saudi Arabia on February 18 and arrived at the air base the next day. They were quartered temporarily in a large corrugated metal warehouse in Al Khobar, a suburb several miles from Dhahran.

Of course, they wouldn’t be on the front lines, although to do their jobs they would have to be closer than two hundred miles behind the front in Al Khobar. Some soldiers had premonitions, as soldiers off to war often do. Beverly Clark told her friend Mary Rhoads she had a bad feeling about the whole thing. She also mentioned her apprehension in the journal she kept. Soldiers’ families have premonitions too, especially the mothers. Just before she passed away from pancreatic cancer in November, Rhoads’s mother had told her that something terrible would happen but that Rhoads would be okay. Whatever fears disturbed them, none of the reservists resented their call-up.

Eleven of the reservists in the 14th who deployed to Saudi Arabia were women. The Persian Gulf War occasioned the largest single deploy­ment of women to a combat zone in American military history. Forty-one thousand officers and enlisted—one out of every five women in uni­form—deployed. They were pilots, aircrew, doctors, dentists, nurses, military police, truck drivers, communications technicians, intelligence analysts, security experts, administrative clerks, and water purification specialists deployed to a society built on tribalism, Islamic fundamental­ism, and primitive notions of gender inequality. Thirteen of them would be killed, four from enemy fire. Twenty-one were wounded in action and two taken prisoner. They did just about everything the men did, includ­ing flying missions and accepting other assignments that blurred the lines separating women from combat roles. But this was a war where lines were readily blurred. Even the idea of a front line seemed an anachronism in a war where so much of the fighting was in the air and where missiles were fired at targets located far to the rear, even at a country that wasn’t a bel­ligerent. The metaphor “a line in the sand” has come to mean a state­ment of resolve, but it originally indicated something impermanent, something that disappears in the first breeze. That is an apt metaphor for the Persian Gulf War, where the front was, literally and figuratively, a line in the sand. Even two hundred miles in the rear, the front could sud­denly encompass you.

For people of an active disposition, the Gulf War, irrespective of its high-tech thrills, its stunning successes and surprising brevity, could have been stultifying to soldiers who weren’t involved in the fighting. Mary Rhoads was bored to tears sitting in that big warehouse, and she hated being bored. She had spent seventeen years in the Army Reserve, half her life. She looked at the kids in the unit as her kids, saw herself as the mother hen. She picked up stuff they liked to eat, things to read, games to play, any­thing that might shorten the days until they were sent forward to do the job they had come to do. She had purchased a Trivial Pursuit game, among other diversions, and it was instantly a favorite entertainment in the barracks. She still felt closest to Clark. They both brought teddy bears with them to war; Clark’s was white and Rhoads’s brown. One night they were both on guard duty on the warehouse roof when Bev noticed a mist forming in the desert. “Look,” she pointed, “the angel of death.” Rhoads would remember that through all the years that followed, wondering if her friend had had another premonition.

***

The Iraqis fired four Scuds the night of February 25. Three of them appeared to break up in the atmosphere. The missile fired at 8:32 p.m. was detected by satellite and its position relayed to Patriot crews in Saudi Arabia. Three batteries tracked it on their radarscopes but didn’t launch their missiles because the Scud was outside their respective sectors. Two batteries, Alpha and Bravo, protected the air base at Dhahran. Bravo was shut down for maintenance that night. Alpha’s crew had been alerted to the Scud traveling in their direction, but their screen was blank. They checked to make sure their equipment was operating properly and were satisfied that it was. Still they saw nothing. They didn’t know their range gate had miscalculated the missile’s whereabouts. No one knew a Scud was plunging to earth at five times the speed of sound above the big metal warehouse where 127 reservists were living.

Ten minutes later, driving down the highway toward Dhahran, Rhoads heard the siren. They pulled off the road and watched as the Scud slammed into the barracks and detonated, creating a red and orange inferno that engulfed twisted beams, flying shrapnel, the modest posses­sions and mementos of the dead, and their charred bodies. Twenty-eight people were killed and ninety-nine wounded, grievously wounded in many cases. Among the dead were thirteen reservists in the 14th Quar­termaster Detachment, including Clark. Forty-three of the reservists wounded in the attack were from the 14th, which meant the detachment had suffered in a single attack a casualty rate higher than 80 percent, about as high a rate as any recorded. They had been in Saudi Arabia only six days.

Rhoads and her companions raced back to the base. They had to climb a fence to get into the compound, where all was bedlam. Fire trucks and ambulances had raced to the scene, sirens wailing. Blackhawks de­scended from the dark heavens to airlift the most seriously wounded. Rhoads tried to enter the burning building, but one of the rescuers stopped her. “My friends are in there,” she repeated over and over again. “You don’t want to go in there,” he warned her. When the ambulances pulled away, she ran to the other side and entered the building there. The smell of burned flesh, of death, filled her nostrils. She thought they were all dead. A moment later she tripped over a girder, wrenching her knee. A soldier in a transportation unit pulled her back outside and told her to stay there. That was where she saw the bodies. The Vietnam veterans in the unit who survived the attack had retrieved them and lined them up side by side. She recognized Clark right away. She limped over to her friend, embraced her lifeless form, and shrieked at the treacherous night, while a news camera recorded her agony.

Everyone who wasn’t badly hurt was quartered that night in a large, convention center–like meeting space, where television sets replayed the disaster on what seemed a continuous loop. Rhoads called her husband to let him know she was alive and reported to a sergeant back at the Re­serve center in Greensburg. Then she and a few others, impatient and wanting to help, commandeered a van and drove first to the warehouse, then to different hospitals to locate the wounded, and then to the morgue to identify the dead. Rhoads identified the bodies of Tony Madison, Frank Keough, and Beverly Clark.

***

Rhoads eventually returned to her job with her leg in a big white brace. She was eager to get going; she wanted her life back. Something was wrong, though. She had frequent nightmares; she lost her temper. She used to shrug off the kids who hassled her and called her names for giving them a parking ticket; now she got into it with them, right in their faces, daring them. She wasn’t herself. She froze once while directing traffic when she heard an emergency vehicle’s siren. Then she started getting really sick.

Chronic vaginal bleeding resulted in a hysterectomy. She had her gall bladder removed and her appendix. Stomach ailments, headaches, sinus troubles, and serious difficulty breathing brought her to Walter Reed Army Medical Center in Bethesda, Maryland, then the hospital in Brownsville, Pennsylvania, the VA hospital in Pittsburgh, then back to Walter Reed and again to Pittsburgh. Doctors discovered precancerous cells in her esophagus. She developed liver disease.

These and other ailments were attributed to the mysterious malady that afflicted many Desert Storm veterans, called Persian Gulf War syn­drome. None of the doctors Rhoads saw in Bethesda or Pittsburgh could figure out what was making her so sick. She was becoming almost com­pletely incapacitated. Scott Beveridge and another local reporter, Connie Gore, took a genuine interest in her case and wrote about her often. Her local congressman, Frank Mascara, and his aide, Pam Snyder, got involved and pushed the VA to recognize that whatever its cause, Gulf War syndrome was real, and it was destroying the lives of people who had risked everything to serve their country and who deserved their government’s attention to their service-related illness. Their persistent appeals on her behalf re­sulted in a full disability pension, one of the first awarded to a sufferer of Gulf War syndrome. She gave testimony to the Senate Veterans Affairs Committee in 1991 and traveled to Washington in 1995, while very ill, to testify to President Bill Clinton’s Advisory Commission on Gulf War Illnesses. Congressman Mascara began his statement in a hearing at the House Veterans Committee by invoking her as the poster child for Gulf War syndrome.

When word got around about his successful intervention on Rhoads’s behalf, Mascara’s office was swarmed with calls from veterans around the country, who like Rhoads were plagued by numerous illnesses since com­ing home from the Gulf. No one has yet to establish a cause or causes of the disorder that appears to weaken the immune system, making its vic­tims susceptible to multiple illnesses. There are many theories—fumes from the oil well fires, reactions to inoculations, Iraq’s undetected use of chemical weapons, Scud warheads carrying biological agents, combat stress—but none have been proven. Whatever its cause, thousands of Gulf War veterans suffer chronic and multiple illnesses attributed to it.

After her testimony to President Clinton’s advisory commission, Rhoads dropped out of public view. Beveridge wrote that he had received “anonymous hate mail” attacking Rhoads for publicizing her suffering and condemning the deployment of women to war theaters. It appears she heard some of the same criticism. She might have been estranged, for a brief time anyway, from a few others in her unit. When asked, she said the 14th was like a family, and like all families, they have their squabbles and then make up. “We love each other,” she maintains.

THIRTEEN SOLIDERS

Senator John McCain is a United States Senator and an author, with Mark Salter, of Thirteen Soldiers: A Personal History of Americans at War, out today. He served in the U.S. Navy from 1954 until 1981.

Mark Salter is the author, with John McCain, of several books, including Faith of My Fathers. He served on Sen. McCain’s staff for 18 years.

From Thirteen Soldiers: A Personal History of Americans at War, by John McCain and Mark Salter. Copyright © 2014 by John McCain and Mark Salter. Reprinted by permission of Simon & Schuster, Inc.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME History

After the Fall: The Day the Captain Didn’t Shoot My Father

Lev Golinkin is the author of A Backpack, A Bear, and Eight Crates of Vodka.

25 years ago, a confrontation at the Czechoslovakian border drove home the reality to me and my family that the Berlin Wall had fallen

In the early hours of December 24, 1989, I was standing perfectly still inside an examination chamber at a border post on the very edge of the Soviet Union. I barely noticed the broken plates strewn across the floor, or the four soldiers with AK-47s in the corners, or the rest of my family huddled around me. My entire existence had shrunk to the only thing that mattered: my father and the captain of the border guards, screaming at each other in the middle of the room.

I couldn’t process the scene; 25 years later I can still remember my brain playing the image over and over like a GIF, reminding itself that yes, this was my father, and yes, he was screaming at a guard. We had been a few steps away from the exit door to Czechoslovakia, and freedom, when the captain accused Dad of hiding documents and threatened to detain us in the USSR. Dad began to argue. My jaw was squeezed so tight it felt like my cheekbones were about to shatter. My forearms ached with a dull pain spreading out from my clenched fists. I kept waiting for the captain to do the inevitable, to bark orders to the soldiers, beat Dad, shoot Dad, handcuff him. But the captain… the captain just shouted back.

Even as a nine-year-old child, I knew that what I was witnessing was incomprehensibly, fundamentally wrong. Complaint forms, lawsuits, civil disobedience didn’t exist in my world, not even as concepts. The police decided, arrested, and killed. They weren’t argued with, or screamed at. Waterfalls flowed down, not up. The sun rose in the east. The police were obeyed.

Six weeks before the standoff between my father and the border captain, another rumor, just as baffling, shook the USSR to the core. The Berlin Wall had fallen. The news snuck into our Ukrainian apartment late at night, borne aloft forbidden airwaves beamed into the country by Voice of America and Radio Free Europe. The Berlin Wall had fallen. A group of East German citizens armed with sledgehammers had scampered atop and demolished the dreaded symbol of Communist power, and the guards on the Wall were ordered to back off and make way for the cameras. The Soviet Union had taken away the soldiers’ ability to destroy lives…but it did not take away their guns. What happens when people accustomed to wielding absolute power, people whose only answer, only training, only reason for existence can be summed up by the word “fire,” are suddenly told to stand down? No one knew, and – just as with my family at the Soviet border – the world stood perfectly still.

The silence didn’t last. For forty years, Eastern Europe existed as a bloated cultural Frankenstein, with dozens of ethnicities, religions, and nationalities lashed together by Communist dictatorships. Forty years of grudges and dreams, yearnings and hatreds simmered inside unwieldy entities like Yugoslavia and Czechoslovakia, and suddenly the Wall had collapsed. Families reunited with families; neighbors slaughtered neighbors. East Germany merged with West Germany. Czechoslovakia peacefully split into Slovakia and the Czech Republic. Romania had a revolution. Yugoslavia burned.

Whether by fate, or a hiccup, or pure chance, the Soviet border captain had relented, angrily waving my family across to Czechoslovakia and then Austria, to seek a better life in the West. Two months later, we were stationed at a refugee safe house on the outskirts of Vienna. Most of the inhabitants were ex-Soviet Jews, like us, but one night, a family of Bosnian Muslims showed up at the shelter. We didn’t have many belongings – a change of clothes, spare blankets, bits of cookware which had survived that awful night at the Soviet border – but compared to the Bosnians we were barons. The Bosnians didn’t speak to us and mostly kept to their room, only venturing out to use the communal bathroom, and even then, they moved as in a trance. Rumor had it they fled to Vienna because of the Orthodox Serbian death squads operating with impunity in the new post-Communist world, settling scores and launching a campaign of ethnic cleansing that would rage across southeast Europe for years.

The Wall had collapsed and echoes still ring across Chechnya, and Central Asia, through eastern Ukraine, and the Balkans. The Wall had collapsed and my family ran toward freedom; the Bosnians across the hall from us ran for their lives.

Lev Golinkin is the author of the memoir A Backpack, A Bear, and Eight Crates of Vodka, out this week.

 

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

MONEY investing strategy

12 Business Books You Should Read Right Now

Stack of books on pedestal
Chris Ryan—Getty Images/Caiaimage

The surprising key to business success: reading.

Reading is the best way to gain experience without having been there yourself. As Warren Buffett’s business partner Charlie Munger said, “In my whole life, I have known no wise people (over a broad subject matter area) who didn’t read all the time — none, zero. You’d be amazed at how much Warren reads — at how much I read. My children laugh at me. They think I’m a book with a couple of legs sticking out.” While there are mounds of terrible business books out there, there are some hidden gems. Read on for what I think are the best 12 business books and why you should read them.

Self-improvement

1. How to Win Friends & Influence People by Dale Carnegie
Carnegie’s classic book was first published in 1936 and remains a best-seller today . The crux is Carnegie’s idea that “the person who has technical knowledge plus the ability to express ideas, to assume leadership, and to arouse enthusiasm among people — that person is headed for higher earning power.” Buffett took a course on the book when he was 20 and said the experience “changed my life.”

2. Choose Yourself! by James Altucher
In this book, Altucher demonstrates that it’s up to you, and easier than ever, to take charge of your life and create both inward and outward success. He offers lessons learned through accounts of the trials, tribulations, and heartbreaks of his own life.

Leadership and management

1. The Effective Executive by Peter F. Drucker
This is the classic management book by business guru Drucker. For Drucker, executives’ key job is to “get the right things done.” He identifies five essential practices to business effectiveness for executives: “managing time, choosing what to contribute, knowing where and how to mobilize strength, setting the right priorities, and effective decision-making.” A favorite of Amazon CEO Jeff Bezos, this book offers many valuable lessons.

2. Turn This Ship Around! by L. David Marquet
Marquet was a submarine captain who turned around the USS Santa Fe from the worst submarine in the U.S. Navy to the best. The book teaches timeless principles of empowering leadership. Fortune Magazine called the book the “best how-to manual anywhere for managers on delegating, training, and driving flawless execution.”

Strategy

1. The Innovator’s Dilemma by Clayton M. Christensen
The book teaches the theory of disruptive innovation and why great companies fail when they ignore disruptive products in their competitive space. A favorite of Bezos, Steve Jobs, and countless other great CEOs, the book challenges conventional wisdom on what businesses should be focused on and when they should deviate from business as normal.

2. Competition Demystified by Bruce Greenwald and Judd Kahn
Written by the current head of the Columbia Business School’s Value Investing program, Bruce Greenwald, this book presents a way to analyze the competitive structure of any industry, and pairs it with the idea of moats, market niches, and competitive advantage.

Marketing

1. Influence by Robert B. Cialdini
This book could also be titled defense against the dark arts of marketing and persuasion. It explains the psychology of marketing and persuasion, which you can learn for using yourself or for defending yourself against it. In the early 1990s, Charlie Munger gave a series of talks on the psychology of human misjudgment (which have been combined and condensed in his book, Poor Charlie’s Almanack ) in which he heaped praise on the book for filling gaps in his knowledge. This is the book that I give most often as a present and is my top recommendation on this list.

2. Purple Cow by Seth Godin
The book that made the word “remarkable” clear to me (worth remarking on). This book delves into the importance of differentiation and of creating things that other people find worth pointing out. I would also highly recommend Seth Godin’s blog where he has published once a day for 12 years now.

Entrepreneurship

1. The Hard Thing About Hard Things by Ben Horowitz
Written by a successful entrepreneur and venture capitalist, this book doesn’t sugarcoat how hard it is to run your own business. Filled with practical wisdom from Horowitz’s business experiences, including the near failure of his own company, this is a worthwhile read for aspiring entrepreneurs and managers alike.

2. Zero to One by Peter Thiel and Blake Masters
This book came out of the notes Masters took when Thiel (founder of PayPal, Palantir, Thiel Fellows and Clarium Capital, and lead investor in Facebook) taught a Stanford University class on start-ups. The book title comes from the idea that “Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1.” You can read the book, or go straight to the notes if you are curious.

General business

1. Business Model Generation by Alexander Osterwalder and Yves Pigneur
The book on rethinking how businesses work. This book provides a new framework for thinking about how businesses create and capture value through an intense look at how customers, distribution channels, partners, revenue streams, costs, and a business’s core value proposition all interconnect.

2. The Essays of Warren Buffett by Warren Buffett and Lawrence A. Cunningham
Buffett has long been praised for his concise writing and easy-to-understand metaphors of complex business concepts. This book compiles and condenses the best of Buffett’s letters to investors and other writings into a single book organized thematically. Everyone can learn from this book, but I would still highly recommend investors read Buffett’s collected letters to shareholders in full; they can be found on the Berkshire Hathaway website.

Learning is the key to success

The most successful people in the world become that way by continuously learning and improving themselves. It doesn’t happen overnight. Pick one of these books and start reading, you will be surprised at how much you’ll learn.

TIME psychology

These Are the Top Six Books That Will Make You More Creative

books
Getty Images

Eric Barker writes Barking Up the Wrong Tree.

If you read What are the four principles that will lead you to breakthrough creativity? and want more information, look no further.

Six of the best sources I came across are below, with links and descriptions:

1) Creativity: Flow and the Psychology of Discovery and Invention

Drawing on 100 interviews with exceptional people, from biologists and physicists to politicians and business leaders, poets and artists, as well as his 30 years of research on the subject, Csikszentmihalyi uses his famous theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the tortured genius is largely a myth.

Check it out here.

2) Where Good Ideas Come From: The Natural History of Innovation

Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality.

Check it out here.

3) Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Based on deep and extensive research, including more than 200 interviews with leading innovators, Sims discovered that productive, creative thinkers and doers—from Ludwig van Beethoven to Thomas Edison and Amazon’s Jeff Bezos—practice a key set of simple but ingenious experimental methods—such as failing quickly to learn fast, tapping into the genius of play, and engaging in highly immersed observation—that free their minds, opening them up to making unexpected connections and perceiving invaluable insights.

Check it out here.

4) Made to Stick: Why Some Ideas Survive and Others Die

It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Check it out here.

5) Creating Minds: An Anatomy of Creativity Seen Through the Lives of Freud, Einstein, Picasso, Stravinsky, Eliot, Graham, and Ghandi

…Gardner examines seven extraordinary individuals—Sigmund Freud, Albert Einstein, Pablo Picasso, Igor Stravinsky, T.S. Eliot, Martha Graham, and Mahatma Gandhi—each an outstanding exemplar of one kind of intelligence. Understanding the nature of their disparate creative breakthroughs not only sheds light on their achievements but also helps to elucidate the “modern era”—the times that formed these creators and which they in turn helped to define. While focusing on the moment of each creator’s most significant breakthrough, Gardner discovers patterns crucial to our understanding of the creative process.

Check it out here.

6) Uncommon Genius: How Great Ideas are Born

“Drawing on interviews with 40 winners of the MacArthur Foundation Fellowship—the so-called “genius awards”—the insightful study throws fresh light on the creative process.”

Check it out here.

This piece originally appeared on Barking Up the Wrong Tree.

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Related posts:

What are the four principles that will lead you to breakthrough creativity?

What 10 things should you do every day to improve your life?

How To Make Your Life Better By Sending Five Simple Emails

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME Books

‘Lost’ John Steinbeck Story To Be Published, 70 Years On

Author John Steinbeck
Author and Nobel Prize winner John Steinbeck, early 1960s. Underwood Archives—Getty Images

The story centers on a black WWII pilot

A John Steinbeck story titled “With Your Wings” will be published Friday in The Strand magazine, 70 years after the Of Mice and Men author read it in a radio broadcast that until now was thought to be undocumented and unrecorded.

The quarterly journal’s managing editor recently found a transcript of the story while going through the University of Texas at Austin’s archives.

“With Your Wings” tells the story of a black WWII pilot who returns home after training feeling out of place and apprehensive. When his father sees the silver wings pinned to his chest, he expresses how meaningful his service will be at a time when the U.S. Army was still segregated. “‘Son,” he says, “every black man in the world is going to fly with your wings.”

[AP]

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