--- title: BMW: A Company on the Edge | TIME description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/tag/bmw-a-company-on-the-edge/ og:title: TIME | Current & Breaking News | National & World Updates og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/tag/bmw-a-company-on-the-edge/ og:site_name: TIME og:image: https://gcp-na-images.contentstack.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 300 og:image:height: 300 og:image:alt: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:type: article twitter:card: summary twitter:title: TIME | Current & Breaking News | National & World Updates twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://gcp-na-images.contentstack.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # BMW: A Company on the Edge ## BMW: A Company on the Edge *  Jun 16, 2015 ## [The Race to Sell BMWs](https://time.com/3922966/bmw-racing-motorsports/) [BUSINESS](/section/business/) by Cubie King, TIME Video, Julia Lull and Matt Vella *  Jun 8, 2015 ## [See the Army of Robots It Takes to Build a BMW](https://time.com/3912739/see-inside-bmws-largest-manufacturing-plant-in-south-carolina/) [BUSINESS](/section/business/) by Cubie King, Carlos H. Martinelli, Julia Lull and Matt Vella *  May 14, 2015 ## [See Inside BMW's Secret Lab of Design Gurus](https://time.com/3859096/bmw-designworks/) [BUSINESS](/section/business/) by Cubie King, Julia Lull, TIME Video and Matt Vella *  Apr 27, 2015 ## [Take an Exclusive Look at the Future of BMW](https://time.com/3836777/bmw-auto-innovation/) [BUSINESS](/section/business/) by Cubie King, Julia Lull and TIME Video ```json [{"@context":"https://schema.org","@type":"Organization","@id":"https://time.com/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/"},"name":"TIME","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/tag/bmw-a-company-on-the-edge/","name":"BMW: A Company on the Edge"}}]}] ```