TIME celebrities

Here’s What Your Favorite Celebrities Look Like With Red Hair and Freckles

You'll be seeing red

Instead of putting a ring on it, now you can put a rang on it: “Rang” meaning ranga, the Australian term for people with red hair, and “it” being your favorite celebrities.

The “Put A Rang On It” Tumblr adds fiery mops and freckles to everyone from Kris Jenner to Barack Obama. There’s also an Instagram feed, and even though the first post was only a few days ago, the account already has over 6,000 followers.

As a bonus, the account also rang-ifies each celebrity’s name: Charlize Therang, Hugh Jackrang and Snoop Rangg, to name a few.

Check out some of the freckly celebrities:

Ariana Grangde @arianagrande #putarangonit

A photo posted by Put A Rang On It (@putarangonit) on

Justin Bierang @justinbieber #putarangonit #justinbieber

A photo posted by Put A Rang On It (@putarangonit) on

Kim Krangdashian @kimkardashian #putarangonit #kimkardashian

A photo posted by Put A Rang On It (@putarangonit) on

Crang Hemsworth #putarangonit #chrishemsworth

A photo posted by Put A Rang On It (@putarangonit) on

TIME beauty

This Time-Lapse Video Shows How Much Photoshop Is Used in High Fashion Photography

See six hours of retouching in just 90 seconds

Rare Digital Art, a New York City-based retouching company, created a series of videos showing how much work (and time) can go into Photoshopping a fashion campaign.

In the above video, you’ll see the company’s head retoucher, Elizabeth Moss, spending six hours smoothing, shaping, and contouring a woman’s skin, nails, lips and more. (You can see the other videos in the series here and here.)

“With all the talk about photoshop use or overuse, I thought it would be interesting for people to see how we actually add pores to skin (we do this in the 2nd and 3rd videos, sampled from the girl in the first video),” Moss told PetaPixel.

Read next: Watch a Fitness Blogger Photoshop Herself In Real Time

TIME beauty

4 Ways Apple Cider Vinegar Can Transform Your Hair and Skin

Getty Images

Treat your hair and skin with the all-natural, all-purpose kitchen staple

If you’re still only using apple cider vinegar in your salad dressings, you’re missing out. As odd as it might sound, the all-natural, all-purpose kitchen staple is also becoming a preferred beauty potion. As someone who can’t even cut an onion, putting something as pungent as a vinegar on my skin and hair was not easy the first time. But the transformative beauty benefits of ACV kept me coming back until I finally just moved the bottle from my kitchen cabinet to my medicine cabinet.

Note: If you want to try any of these tricks at home, be sure to only use a raw, organic, unfiltered, and unpasteurized apple cider vinegar (we like Bragg’s). And run it by your dermatologist, too.

As a Face Toner
I used regular toners for a few years, but I can’t say I ever really saw a big difference. Enter ACV, and my skin is brighter and tighter. “Skin is naturally acidic but when vinegar is used as a toner, it helps skin find the ideal balance between dry and oily,” says Dr. Karen Hammerman, cosmetic dermatologist at Vanguard Dermatology in New York City. I dilute a tablespoon of ACV with a few drops of water and apply with a cotton ball three to four times a week. If you have extremely sensitive skin, try adding more water to the mixture and use less frequently.

As a Hair Rinse
Ever notice how your shampoo seems to stop working after a few weeks, leaving you to assume that you need to buy a new brand? That could be the result of product buildup. It’s easy to forget that our scalp is skin and, just like our faces, needs a good deep cleaning every once in awhile. “Apple cider vinegar contains acetic acid which, when applied to your scalp, removes excess buildup left from styling products and shampoos,” says Hammerman. Twice a month, after shampooing, I pour one to two cups of the vinegar on my hair; I massage it into my scalp and let it sit for a few minutes before rinsing. Don’t worry, the smell won’t stick around—but if you’d prefer, try a clarifying shampoo like Fekkai’s Apple Cider Shampoo ($20, fekkai.com) for similar effects.

To Soothe Burns
If the thought of rubbing highly acidic vinegar on red-hot, tender skin makes you wince, you’re not alone. My face still scrunches right before I apply ACV to a sunburn, but, fear not because it doesn’t actually hurt. Amino acids in ACV “can help balance hydration in the skin and calm irritation,” says Hammerman. Massage onto sunburns or razor burns to turn down the heat.

To Clean Makeup Brushes
ACV can de-gunk every tool in your application arsenal, from blush brushes to brow brushes. And the malic acid in ACV makes it antibacterial, says Hammerman—so, you’re washing out germ buildup, too. Hammerman suggests combining one cup of warm water with one teaspoon of apple cider vinegar, and one or two thick slices of lemon to scent the concoction. Clean brushes with the mixture, rinse with water, and lay out to dry.

This article originally appeared on InStyle.com.

More from InStyle.com:

TIME beauty

Why You Should Love Your Body

Overlapping fingerprints forming a heart shape
Getty Images

I refused to rob myself of something I enjoyed because of how other people might react to me

As a plus-size girl, there have been so many things I’ve put on hold, telling myself that they should happen “next year” after I’d lost some weight. But then, “next year” came and went, and my weight barely budged.

Eventually, I asked myself: If I never lose weight, will I never live the amazing life I want?

Putting my entire life on hold until I looked a certain way sounded like a crazy idea, so I decided against it and born was my motto “Don’t Wait On Your Weight.”

I looked closely at my fear of embarrassment and rejection, issues that that kept me from trying new things and living life to the fullest. I realized that I was rejecting experiences as a defense mechanism so that I wouldn’t be rejected.

Once I came to terms with my behavior, I began to challenge myself. Every time I felt myself shy away from something because of my size, I took a deep breath and walked towards the very thing that was scaring me. Read on for ways that I challenged myself — and ask yourself if some of them don’t sound all too familiar:

Don’t Wait On Your Weight…

To Date Online

I can remember a friend in high school telling me that guys don’t date girls who are bigger than a size 10. I took that rule to heart and was convinced that love wouldn’t find me until I found my way out of the big girl’s department. But, with my new motto motivating me to step outside of my comfort zone, I set up an online dating profile and ignored the negative voice in my head. I even put up a full body photo of myself and to my surprise — and delight — I went on awesome dates.

To Travel

Sometimes big girls have to push through seat-belt extenders and narrow plane seats to get where we need to go, but the world is too much of a magical place to let silly things like that get in my way. I’ve yet to die from asking for a seat-belt extender and pushing past that fear has given me amazing experiences like parasailing over the Atlantic Ocean and hiking in Runyon Canyon.

To Hit The Gym

Its easy to peep through the gym windows, see the chiseled, rock-hard bodies and feel like you need to drop ten pounds before you even walk in the door, but the gym is for everybody and every body. My health is one thing that’s non-negotiable and I’m not going to let myself feel intimidated by gym culture.

I know I deserve a healthy life at any size, and I work hard on my healthy curves journey. The gym’s just as much a place for me as it is for anyone else. Don’t rob yourself of a healthy lifestyle because you don’t have a flat tummy. Get some cute workout clothes and start sweating.

To Wear A Bikini

I would have never thought in a million years that I’d be on vacation in Miami wearing a two- piece swimsuit, but a few months ago, I did just that, and it was the best trip I’ve had in a while. No one stared at me, no one laughed at me, and I even got a few compliments. I had an amazing time and I shudder at the thought that I would ever skip something like that based on numbers on a scale. Life’s too short to skip the beach!

Admittedly, it wasn’t overnight that I donned a bikini in public or signed up for parasailing. You’ve got to start out small. It’ll get easier, I promise. On weekends, instead of pouting and saying “why go out and dance with my girlfriends, no one is going to talk to me until I lose weight,” I took pains to remind myself that I love to dance, and I wasn’t about to let my size hold me back. Reasoning that I’d be happier out dancing than moping in my apartment, I went out. I refused to rob myself of something I enjoyed because of how other people might react to me.

Once I consciously worked to break the habit, I learned that most people are too caught up in their own insecurities to focus on mine. I also learned that I am very good at imagining terrible scenarios that never actually happen.

If you feel like your weight is holding you back, I encourage you to start taking the steps to claim the life you deserve to live. The next time a social opportunity arises, throw on a cute outfit and go! Of course, you may face rejection or experience awkward moments (who doesn’t?), but you also might have the time of your life.

This article originally appeared on Refinery29.com.

More from Refinery29:

TIME psychology

Einstein on the Ideas of Truth, Goodness and Beauty

Albert Einstein
Popperfoto—Getty Images Albert Einstein

Shane Parrish writes Farnam Street

"I regard class differences as contrary to justice"

A reminder from The World As I See It:

A hundred times every day I remind myself that my inner and outer life depend on the labours of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving. I am strongly drawn to the simple life and am often oppressed by the feeling that I am engrossing an unnecessary amount of the labour of my fellow-men. I regard class differences as contrary to justice and, in the last resort, based on force. I also consider that plain living is good for everybody, physically and mentally.


Schopenhauer’s saying, that “a man can do as he will, but not will as he will,” has been an inspiration to me since my youth up, and a continual consolation and unfailing well-spring of patience in the face of the hardships of life, my own and others’. This feeling mercifully mitigates the sense of responsibility which so easily becomes paralysing, and it prevents us from taking ourselves and other people too seriously; it conduces to a view of life in which humour, above all, has its due place.


The ideals which have lighted me on my way and time after time given me new courage to face life cheerfully, have been Truth, Goodness, and Beauty. Without the sense of fellowship with men of like mind, of preoccupation with the objective, the eternally unattainable in the field of art and scientific research, life would have seemed to me empty. The ordinary objects of human endeavour—property, outward success, luxury—have always seemed to me contemptible.

I feel very much that Einstein would have described beauty similar to Richard Feynman.

This piece originally appeared on Farnam Street.

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TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME Diet/Nutrition

Beauty Tips from a Woman Who Rinses Her Hair with Beer

The author, Adina Grigore
Brittany Travis

Why the best skincare products might already be in your kitchen cabinet

If you let author Adina Grigore tell it, the key to healthy, glowing skin is lying in your cupboard. That’s the promise of her new book Skin Cleanse: The Simple, All-Natural Program for Clear, Calm, Happy Skin, which makes the case that better skin come from putting the right foods in, and on, your body.

For Grigore, getting skincare is an inside job. She solved her own complicated skin issues by dropping all store-bought products and cleaning up her diet and supplementing with simple ingredients she could find in her own kitchen. Here, Grigore, who also has a simple-ingredient skincare line called S.W. Basics of Brooklyn, shares her favorite natural skincare tips.

Skin Cleanse by Adina Grigore

TIME: How often do you need to wash your face?

Adina Grigore: Much less often than you would think! Right now we believe we need to be washing our faces all the time—at the very least twice a day. But I would argue that you can wash your face with water twice a day, or once a day. I would go so far as to freak people out by saying you could go a few days without washing your face at all, and you’ll benefit from it. That’s usually when people run screaming, though.

T: How, exactly, do you wash your face with just water?

AG: Reject the TV-commercial water-splash method. Take your clean hands, cup water in them, get the water all over your face and actually rub your face with your hands up and down. You’re actually removing dirt from your face with the water and your hands. You know when you see little chipmunks or squirrels cleaning themselves? Or your cat? Kind of like that. Water actually works really well.

T: Do you only wash your face with water even if you’re wearing makeup?

AG: No, because I think a lot of us these days are using makeup that’s so intense that it’s meant to resist basically everything. I make a joke in the book that you could survive a war and your makeup would still look the same. With makeup—and this is particularly true for foundations, concealers, powders—for that you’re going to want something like an oil or a soap to really cut away the ingredients off of your skin.

T: Tell me about the concept of a skin cleanse. What does it mean?

AG: It’s a break from skincare products. You can add things to your skin cleanse. You can think about your food. You can think about your lifestyle. But to do a skin cleanse, all you actually have to think about is taking a break from your products. That can mean taking a break from some of them or all of them. That can mean that you really indulge in some DIY recipes or experiment with single ingredients from your kitchen. For some people it’s just not wearing makeup for a day.

T: Walk me through your own personal routine.

AG: It’s as hippie as it gets. I wash with water every day, usually twice a day. When I do a really, really hard workout or when I’m wearing makeup, that’s when I use a makeup remover to cleanse or a foaming, sudsy face wash. That’s probably once a week. I only wash with water in the shower, which everyone always thinks is crazy. I’ve survived, and I’m not stinky. But I do use a natural shampoo and conditioner because my hair’s really difficult.

Everything else is a luxurious treat. I’ll exfoliate maybe once every couple weeks. I’ll do a mask once a month. Sometimes I’ll grab an ingredient from my cabinet like honey and do a mask with it or wash my face with it. I’m so sensitive that I was only able to clear my skin by doing it this way.

T: So how do you not smell?

AG: Smell generally comes from what you do when you get out of the shower. Are you taking care of yourself? Are you healthy? It’s not about, “Oh, I didn’t use body wash, so I don’t smell nice.” That’s a myth.

T: Diet is something you talk about a lot in the book. Are there foods you eat that your skin just immediately loves?

AG: Yes. The more you simplify your diet, the better your skin does. When I was eating really complicated food—eating out a lot, ordering takeout—that’s when my skin was really struggling. The more you can cook at home or at least know where your food is coming from, that’s definitely a big improvement.

There are a couple foods people don’t really think about as much as they should, especially in relation to skin: fat, which is now starting to get a little more attention, thankfully, and fermented foods. They’re key staples for your diet and help you have healthy skin. The nice thing about your skin is this stuff is quick. You see it immediately. You eat one salad or one plateful of vegetables, and you’re like, that was awesome! But if you think of it as, “Oh my God, starting tomorrow I have to be a raw vegan or I’m doing everything wrong,” then you’re never going to feel good about it.

T: What’s the ideal thing to eat when you’re preparing for a big event?

AG: Number one, be very careful to not change anything drastically. Not a good time to go on a juice cleanse, not a good time to suddenly starve yourself. That’s what everyone tends to rush over to, and it’s the worst thing you can do to yourself. Any drastic shift that you make in your diet or lifestyle is going to result in at least a little bit of your skin and body being like, “What is going on?” You don’t want a breakout, and you don’t want to get stressed and cause even more of a breakout. So don’t do anything crazy.

Drink a ton of water, that’s by far the best and fastest thing you can do in feeling and looking better. I say in the book don’t get caught up in how much water, just drink more of it. Carry it around with you, make herbal teas, whatever you need to do to get uncaffeinated beverages into your body.

T: When you feel a zit starting to grow, what do you do?

AG: When you feel a breakout coming on, if it’s on the day of a big date, don’t do anything. Just leave it alone! But if you’re at home, or if it’s the weekend and you feel like you want to experiment a little bit, try single ingredients from your cabinet. Baking soda is great. Honey is really, really great. Sea salt is amazing. You can wet it and just dab the spot you’re breaking out on. Apple cider vinegar, too. These are all super strong, and you’ll feel them when you apply them on your skin, you’ll feel the tingle. But they’re really effective. Just be patient and gentle and don’t run for 50 different products, because that will just aggravate it more.

T: In the book you talk about conditioning your hair with beer.

AG: Mostly I just wanted people to drink some beer in the shower. No, I’m just kidding! Beer is really nice. It’s super conditioning. While you’re pouring it in your hair, it feels a little luxurious, which is counterintuitive to what you’d think pouring a can of beer in your hair is like. But the B vitamins and all the nutrients from the fermenting are really great, and it’ll add body to your hair, too.

T: So is drinking beer good for your skin?

AG: I knew that was coming. The problem is the same with beer and alcohol as it is with a lot of foods in our diet. A beer that has gone through crazy amounts of steps to get into that bottle, it’s not the same as if you were to brew some on your countertop. A small amount of it would be good for you if you want to start your own home brewing process.

T: Let’s talk about putting oil on your face, even if you’re breakout-prone?

AG: My theory is that fear of oil comes from back in the day when companies were using a lot of mineral oil. It’s really, really hard on the skin. Everyone started freaking out over the oil in this product. Beauty companies should have come out and said ‘It’s mineral oil, that’s the problem.’ Instead, they came out with products they called “oil-free.” But a lot of natural oils are actually super great for your skin. Jojoba oil, olive oil, sweet almond oil, sesame oil, avocado oil, all of these are amazing.

T: Are there any kitchen products you should definitely not put on your face?

AG: It’s just important to go really slowly. Tiptoe into your kitchen, don’t charge in there and scrub your whole body with sea salt and wonder, “Why am I bright red?” I think the bigger fear in the kitchen is just diving in and going overboard, then freaking out when you have a reaction. This happens a lot with apple cider vinegar. People will buy a huge jar of it and then they’ll drench themselves in it and have reactions. Apple cider vinegar is a super-intense ingredient.

T: What else do you really want people to know about their skin?

AG: You don’t have to be super hardcore like I am to still make little changes that will make your skin feel way better. Even if you didn’t used to read ingredient lists and now you kind of look at them more, that’s already a huge change. We’re all beauty junkies. But it should feel fun and it should feel like everything you’re using is helping you and is good for you—not like, “Oh my God, I have to keep buying products and my skin’s a nightmare.” I’m trying to get us out of that zone.

TIME Body Image

Here’s What Happens When Women Decide to Call Themselves Beautiful

Dove's latest campaign asks women to #ChooseBeautiful

If you were faced with two doors to a shopping center, one labeled “Beautiful” and the other “Average,” which would you walk through?

In its latest inspiration-via-advertising campaign, Dove set up labeled entrances in Shanghai, San Francisco, London, Sao Paulo and Delhi, and filmed the results. Unfortunately, and maybe unsurprisingly, many women chose to slink by unnoticed under the “Average” sign rather than display to the world that they acknowledged their beauty. It’s all part of the company’s new #ChooseBeautiful advertising campaign, which aims to change the instinct to settle for average.

“Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves,” Dove said in a statement. “Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.”

A recent survey by Dove found that 96% of women do not choose the word “beautiful” to describe how they look, although 80% said they could see something beautiful about themselves. Dove wants women to make the conscious decision to embrace that beauty and acknowledge it to the world.

The women who walked through the “average” door felt saddened by their decision. “It was my choice,” said an Indian woman, “And now I will question myself for the next few weeks or months.” But those who walked — or were dragged by their mothers — through the “Beautiful” door felt “triumphant.”

During the company’s press breakfast briefing Tuesday, attendees seems to waver when confronted with the “Beautiful” and “Average” door options. Personally, I still felt hardwired to pick the more supposedly humble option. Would embracing beauty seem pretentious? Or would I feel less vulnerable than if I tried to sneak out unnoticed under the “Average” sign?

Embracing inner and outer beauty can be a difficult adjustment to make.

Read next: How ‘Fat Monica’ on Friends Stuck With Me All These Years

Listen to the most important stories of the day.

TIME Research

Men Are Totally Hardwired by Evolution to Prefer Curvy Women, Study Finds

Human Spine
Getty Images

And it's one curve in particular

A new University of Texas study has found that men express a clear preference for women who have a pronounced back-to-buttock curve.

After asking around 100 men to rank the attractiveness of images of various females, researchers found that men strongly preferred women with a back-to-buttock curve of 45.5 degrees, which they described as the “theoretically optimal angle of lumbar curvature.”

They theorized that, in ancient times, such an angle meant that women were more likely to carry out successful pregnancies.

“This spinal structure would have enabled pregnant women to balance their weight over the hips,” said researcher David Lewis.

“These women would have been more effective at foraging during pregnancy and less likely to suffer spinal injuries. In turn, men who preferred these women would have had mates who were better able to provide for fetus and offspring, and who would have been able to carry out multiple pregnancies without injury.”

Researchers conducted a second study to rule out if the spinal curvature preference was due to the buttock size rather than the spinal curvature angle itself. But they discovered that men repeatedly exhibited a preference for women with spinal-curvature angles closer to the optimum, even if the women had smaller buttocks.

“Beauty is not entirely arbitrary, or ‘in the eyes of the beholder’ as many in mainstream social science believed, but rather has a coherent adaptive logic,” Lewis added.

Read next: This App Alerts You When You’re Near a Spot Where a Woman Made History

Listen to the most important stories of the day.

TIME fashion

Rihanna Is the First Black Woman to be the Face of Christian Dior

Rihanna promotes her new animated feature "Home" in New York City on March 15, 2015.
Neilson Barnard—Getty Images Rihanna promotes her new animated feature "Home" in New York City on March 15, 2015.

It was just a matter of time

Rihanna has big news: She is the new face of Christian Dior’s Secret Garden video campaign.

The “Take a Bow” singer will star in the brand’s fourth video in the series, Christian Dior confirmed to WWD, and she joins the ranks of Marion Cotillard and Jennifer Lawrence as a face for the French company. The campaign has been shot by Steven Klein in Versailles, France, and Rihanna’s film is set for release later this year and will continue from the third chapter, which boasts more than 9 million views on YouTube. We have little doubt that Rihanna will have trouble smashing those figures with her performance.

Given that she’s a regular fixture in the Christian Dior front row and wore the brand for a recent performance of “FourFiveSeconds,” some may have seen the announcement coming. By fronting the campaign, Rihanna is also making history since she’s the first black woman to be a brand ambassador for Dior.

Not only is her role great news for diversity within the fashion industry, but it’s also further proof that 2015 belongs to Rihanna. She stars in her first animation, Home, this month, has recorded the soundtrack to accompany it, and is releasing her eighth studio album this year.

This article originally appeared on InStyle.com.


TIME Diet/Nutrition

Charcoal Juice Is Now a Thing

'That was actually a bigger hurdle for us: trying to have a drink with activated charcoal that people wouldn't gag on'

This is This Is Now A Thing, where we check out the science behind new health phenomena.

Courtesy of Juice Generation

The thing: A $9.95 bottle of Juice Generation cold-pressed juice mixed with two teaspoons of activated charcoal. Here, that means the pitch-black powder of heated coconut shells, but activated charcoal can also be made from sources like wood or coal. Also called activated carbon, activated charcoal is incredibly porous and adsorbent. (That’s not a typo—it’s a word that means a wide range of molecules and chemicals stick to it.) That last quality makes it useful in all kinds of contexts, from water purification to gas masks to an application in clinical emergencies like overdoses or poisonings.

Dr. Maged Rizk, a gastroenterologist at Cleveland Clinic, uses activated charcoal during poisonings to limit the body’s absorption of the toxin. “It’s black,” he says of the charcoal he administers to patients. “It’s this really nasty looking drink. You have them swallow it, and you hope they vomit.” Charcoal’s rather gruesome use as a hospital drink aside, the ingredient has recently popped up in a more glamorous place: the juice world.

Juice Generation founder Eric Helms saw a glut of beauty products like face masks and pore strips touting activated charcoal as a “detoxifying” ingredient, and he knew many of his customers drank green juice in hopes that it would improve their skin. “If it had charcoal in it, it would be sort of kicking it up a level,” he says. It’s now the company’s best-selling line.

The hype: Healthy glowing skin, better breath, improved digestion and hangover help. “Just basically drawing toxins out of your body for improved organ function,” says Helms. “I think that there’s benefits and I think a lot of people feel the benefits,” Helms says.

The research: Activated charcoal has been used for centuries in the form of biscuits and supplements for digestive issues. So we know it’s probably not going to hurt you, says Dr. Kent Olson, medical director of the San Francisco Poison Control System and clinical professor of medicine and pharmacy at the University of California, San Francisco. He often uses activated charcoal to treat poisonings and even wrote a paper about the stuff—“Activated Charcoal for Acute Poisoning: One Toxicologist’s Journey”—in the Journal of Medical Toxicology. “Generally we think of charcoal as being inert and not having any chemicals in it,” he says, so it shouldn’t cause poisoning.

But there’s very little research to back up its use in average people and over a long period of time. Juice Generation declined to cite any research backing up the health benefits of charcoal. (“If you have questions that skew in that direction, please consult medical professionals,” their PR representative told me.) But based on the research out there, there’s no way to know what charcoal binds to and what it leaves alone—making it difficult to know whether drinking charcoal juice might flush out the nutrients you are drinking it for in the first place. The experts TIME spoke with said there’s little if any evidence for the health benefits of drinking activated charcoal unless you’ve been poisoned.

A lack of research doesn’t necessarily mean the claims aren’t true, of course. The gastroenterologist Rizk points out that there’s not a lot of pharmacological incentive to fund a study about natural carbon. “People anecdotally swear by it for a lot of these different things,” Rizk says. “But the studies haven’t been done.”

Charcoal’s powerful binding abilities may have an unwanted side effect: “The problem with charcoal is that it’s non-specific. It’ll bind to anything it finds adsorbable,” Olson says. “That could include toxins as well as nutrients.” In fact, you don’t actually want to get rid of all your body’s impurities, he says. “Remember that might include vitamins and amino acids and other things you actually need in your diet,” he says. If you eat charcoal with your kale, you might be unwittingly depriving yourself of its nutrients.

And that hangover cure claim? It’s unlikely, since charcoal doesn’t bind to alcohol all that impressively, Olson says. You’d have to drink about twice the amount Olson gives during poisonings to bind to the amount of alcohol in one beer, he says. And while he can’t say for sure, he does say this: “My intuition is there’s nothing here other than the possibility of taking good things out of your system at the same time.”

The taste: Eric Helms knows how to make green juice taste good. Charcoal, he says, was a different story. “That was actually a bigger hurdle for us: trying to have a drink with activated charcoal that people wouldn’t gag on.” He acknowledges that it looks a bit off-putting, but we’ve got to hand it to him: the juices really do taste delicious. The black one tastes like a not-too-sweet lemonade; the grey one reminds us of a slightly nutty milkshake; the green one tasted just like a really good green juice.

The bottom line: Despite the clear lack of health evidence, this won’t be the last you see of charcoal-infused foods. Helms says Juice Generation’s activated drinks outsell all of their other products. Competing juice companies have their own charcoal lines, too, and a restaurant in Los Angeles is even adding activated charcoal to its cocktail list.

Getting rid of toxins, it turns out, isn’t always evidence-based—but it sure is proving to be popular.

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