Calling something a trend doesn't make it trendy
At the risk of sounding like one of those people who shows up on the Internet to complain about something completely pointless, can I just vent real quick?
Last week, Pantone unveiled the 2015 Color of the Year, and immediately, everyone ran their typical headlines “You’ll Be Seeing This Color Everywhere in 2015” and “The Trendiest Hue for All Your Holiday Parties.”
This year’s Color of the Year is Marsala, for those playing along at home.
I think it’s time for us to all step back, take a breath, and collectively agree to just calm the eff down.
I’ve never really gotten the whole Color of the Year thing, for many reasons. For one, it’s just such a forced trend. I have a weird relationship with trends in general because I always want to rebel against them on principle, and yet embody each and every single one of them because I have a horrible fear of being left out and also want to be viewed as one of the cool kids. So there’s that.
What makes a trend ~trendy~ is that it happens organically. People see something, respond to it, and incorporate it into their own lives. Like, I don’t know, dark lipsticks, messy fishtail braids, or literally anything on Pinterest. All of that caught on because that stuff is cute. No one just decided on those certain things and handed them down to us.
The whole concept of the Color of the Year just seems very manufactured, like a bunch of execs were sitting around a board room in gray suits, analyzing pie charts and bar graphs, whatever those are, to figure out which color would sell the best throughout the coming year, then making that the color of the year.
It’s just BORING. And doesn’t officially declaring something a hot item automatically negate any cool factor it once had? What’s interesting about a certain color if we’re all going to be wearing it? And could you ever actually hear yourself saying, “Oh yeah, this? It’s the Color of the Year.” I’d rather go blind.
Maybe it’s the fact that the Color of the Year never feels very thought out. Pantone always partners with Sephora for a Color of the Year collection, which is an awesome idea in theory, but the execution always seems to fall a little short. The Color of the Year for 2014 was Radiant Orchid, and the year before that, Emerald. Good on Sephora and Pantone for not being afraid of vibrant colors, but neither of the aforementioned shades struck me as being very wearable nor flattering on any skin tone. I realize that this is just a matter of taste, but still, I would think it would be a factor that would inform the decision on what color you’re going to be marketing to the masses.
This year’s color, Marsala, is in my opinion, the most versatile color Pantone has chosen in a while. They describe it as “a naturally robust and earthy wine red, Marsala enriches our minds, body, and souls.” SIGH.
The images accompanying the announcement play up the luxuriousness of Marsala.
Everywhere you look, there are plush fabrics, mulled wine, berries, and of course, macarons. What would a photo shoot in 2014 be without a macaron? They’re serving up the color to be perfect for the holidays, very warm, able to be incorporated into your clothes, makeup, your couch, your kitchen, whatever.
As colors go, I actually kind of like this one, because it’s sort of an in-between of, like, five other colors. It’s vague. All of my favorite colors are lifeless and boring and this one fits right in. Marsala is like a darkened dusty rose, a muted brick red, with a tiny bit of taupe thrown in there for good measure. It’s a nice departure from the jewel tones of the last couple of years. It’s also a lot more in line with what is actually going on in fashion right now. I don’t think it’s a coincidence that Marsala pairs very well with this 90s revival we’ve been seeing with the darker makeup and brown lipsticks.
But do we really need to pair one trend with another? That almost seems like it defeats the purpose of having a color of the year, if they’re just going to align it with what we were already doing anyway.
Is it just me? Are you down with having a color of the year every year? Trends, even at their silliest and most pointless, are supposed to be fun, and I am the last person to hate on something that’s simply supposed to bring us a little joy. After all, I’ve been known to lose my mind over a color-changing nail polish or whatever, so it’s not like I take any of this too seriously. It just seems a little forced. To me, the people who would respond to the Color of the Year are the same people who would wear a band T-shirt without actually knowing any of the band’s music, just because they think it makes them cool (he types, wearing an AC/DC T-shirt, unable to name a single AC/DC song).
Am I putting too much thought into this? Am I taking this too seriously? Have I become what I fear the most: A hater? What trends do you hate? How do you feel about marsala? Was that seriously the cutest name they could come up with?
Tynan Sinks is a Beauty/Style contributor for xoJane.
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