augmented reality

How Augmented Reality Shopping Could Go Mainstream

By Megan McCluskey

How Digital Twins Are Transforming the World

By Andrew R. Chow

Introducing TIME Immersive, a New Way to Experience TIME's Journalism

Why Google Maps Could Be Google's Secret Weapon in Augmented Reality

By Lisa Eadicicco
More in augmented reality

See TIME's 'Optimist' Issue in Augmented Reality

With special features created with Bill Gates and Bono

By TIME Staff

A Secretive 'Mixed Reality' Startup Finally Revealed What It's Been Working On

The Magic Leap One headset projects digital images onto your real-world surroundings

By Lisa Eadicicco

How to Stop the Next Epidemic

These are today's best ideas

By The Aspen Institute

This Is Augmented and Mixed Reality's Essential Missing Ingredient

It has to be effortless and omnipresent

By Tim Bajarin

These 5 iPhone Apps Prove Augmented Reality Isn't Just Hype

They illustrate where the technology's headed

By Lisa Eadicicco

The iOS 11 Features We're Most Excited About

These features could change the way you use your iPhone or iPad

By Lisa Eadicicco

Apple's Plan to Change How You Experience the World

Apple is bringing augmented reality to the iPhone

By Lisa Eadicicco

We Tried Microsoft's Ambitious First Step Into Virtual Reality

The company hopes to solve some of the problems plaguing the industry

By Lisa Eadicicco

These iPhone 8 Features Could Transform Your Smartphone

Apple's next iPhone could finally make these technologies mainstream

By Tim Bajarin

No Man's Sky Is Becoming Delightfully Mysterious

The game's third update arrives this week

By Matt Peckham

A Smart Headset War Could Revolutionize the Workplace

The next big augmented reality battle is in the workplace

By Lisa Eadicicco

Legendary Pokémon Finally Coming To Pokémon Go

Find out when the first one could appear

By Matt Peckham

Why Pokemon Go Matters One Year Later

Reflecting on its importance to augmented reality

By Matt Peckham

Why The iPhone Upended The Tech Industry

It established the grammar for the modern smartphone

By Lisa Eadicicco

Super Mario In AR Looks Dangerous And Delightful

It's equal parts absurd and amazing

By Matt Peckham

Augmented Reality is Tech's Next Big Battleground

The iPhone company is getting serious about augmented reality

By Lisa Eadicicco
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