TIME Research

Are YouTube Videos With Alcohol Dangerous?

98324578
Getty Images

A new study shows popular YouTube videos make light of alcohol

Prior research has suggested that teen media exposure to alcohol, whether through TV shows or movies, could influence their drinking behaviors. Now, a new study suggests that online videos may also be a site for negative exposure.

In the new study published in the journal Alcoholism: Clinical & Experimental Research, a team of researchers watched 70 of the most popular videos on YouTube related to intoxication in order to see what kinds of messages they were sending.

To do that, the researchers searched for the terms “drunk,” “buzzed,” “hammered,” “tipsy,” and “trashed” and chose the most popular and relevant videos in those categories. In order to characterize the videos, they coded each one for a variety of factors, like how much alcohol was depicted, who the characters were and whether the video showed consequences of binge drinking. Overall, the videos contained more men than women, and usually depicted a specific brand. Rarely did the videos show poor side effects like withdrawal.

The videos with the most “likes” tended to be funny, and the overall vibe of the video was upbeat and positive when a specific brand was mentioned. Hard alcohol was the most common beverage featured, even though beer is the most common alcoholic beverage consumed in the United States, the authors note.

In the study, the researchers didn’t make any connections between watching the videos and drinking more or drinking more dangerously. But their findings shed light on what alcohol-related content is available online. The findings are still preliminary, but online videos may be another way to target young people who might be susceptible to messaging.

Conversely, the researchers also view YouTube as a potential venue to reach young people with positive messages about drinking as well. Videos could educate teenagers about the potential consequences of behaviors like binge drinking. Either way, YouTube may be worth further consideration by public health experts, they note.

MONEY deals

$2 Margaritas on the Menu This Weekend for National Margarita Day

Margarita with lime garnish
Bob Muschitz—Getty Images

This weekend, you can happily waste away in margaritaville without wasting a ton of money.

Plenty of fake holidays concocted by marketers come and go without much fanfare. February 20, for instance, is supposedly “celebrated” as National Cherry Pie Day and National Love Your Pet Day. But something tells us that people who ate cherry pie on Thursday weren’t doing so because of some random made-up holiday. And presumably, pet owners loved their pets just as much on days other than Love Your Pet Day.

At least National Margarita Day, celebrated February 22, comes with great deals on margaritas, bringing some excitement and savings to what would otherwise probably be another uneventful winter weekend. Individual bars and restaurants in cities such as Chicago, Dallas, and Phoenix are hosting specials like two-for-one margaritas and all-you-can-eat tacos in honor of National Margarita Day, so look for deal listings in your neck of the woods.

Three national restaurant chains have also posted Margarita Day specials, and in two of the cases, you don’t have to wait until National Margarita Day on Sunday to take advantage.

On the Border: 12 oz. margaritas that normally run $4.50 apiece are on the menu for $2 all day on Saturday and Sunday this weekend at the Mexican restaurant chain.

Cheeseburger in Paradise: All day on Sunday, February 22, classic margaritas are priced at $2.22 each at the restaurant chain named for a Jimmy Buffett song other than “Margaritaville.”

Tony Roma’s: Through Saturday, February 21, this rib-and-steak specialty chain is selling classic Romaritas (house margaritas) for $4, before dropping the price down to $2.22 to celebrate National Margarita Day on Sunday.

TIME

Here’s How Many Brits Don’t Drink Alcohol

London 2012 - Restaurants And Bars
Peter Macdiarmid—Getty Images Beer pumps in a pub on March 11, 2011 in London, England.

A new survey finds a surge of teetotallers, particularly among young adults

One in five British adults don’t fancy a pint, or even a drop, according to a national survey released Friday that finds drinking rates in decline across the nation and plummeting among certain age groups.

Young adults accounted for most of the change, according to survey results gathered by the Office for National Statistics. The proportion of teetotallers in this age group surged by 40% since 2005, news which health officials greeted with relief. The study notes that excessive drinking posed a chronic public health risk, causing as many as 7,000 alcohol-related deaths in 2013.

But health experts interviewed by the Guardian dismissed the celebrations as premature. They pointed to demographic shifts, such as a growing number of elderly and Muslim citizens, who tend to drink less than the wider population or abstain from drinking on religious grounds.

MONEY Leisure

The Fifty Shades of Grey Stimulus

FIFTY SHADES OF GREY
Chuck Zlotnick—Focus Features/courtesy Everett Fifty Shades of Grey

The Fifty Shades of Grey phenomenon will surely heat up movie theater box offices this weekend. Movie tickets are hardly the only things fans are being cajoled, teased, tempted, and otherwise seduced into buying.

The marketing campaigns and product tie-ins related to Fifty Shades of Grey range from the wholly expected (condoms, “toys” you’d never see in toy stores) to the puzzling (craft beer and marijuana-themed hotel packages), sometimes venturing down the path of just plain icky (S&M Teddy Bear). Among the categories banking on the arrival of Fifty Shades in theaters delivering a big sales stimulus:

Online Movie Tickets
Fifty Shades of Grey was considered a hit at the box office a full month before being released in theaters. It achieved status as the fastest-selling R-rated movie in the history of online sales four weeks ago at Fandango, and Fifty Shades alone constituted 60% of advance sales at the site on Tuesday, February 3. Advance sales have been particularly hot in Bible Belt states such as Mississippi, Arkansas, West Virginia, and Alabama.

This week, the Wall Street Journal reported that Fifty Shades has become Fandango’s fourth best seller for online tickets prior to opening weekend—behind only films from storied franchises “The Hunger Games,” “Harry Potter,” and “Twilight”—and that the phenomenon could even help get filmgoers more into the habit of buying movie tickets before showing up at the theater.

BoxOffice.com is predicting that that the movie’s four-day gross at theaters will be a whopping $95 million, offering this insight as to why Fifty Shades is bound to draw such in epic crowds: “To be blunt, curiosity and sex sell—even, and perhaps especially, to those who are reluctant but simply want to know what the fuss is all about.”

Movie Theater Advertising
According to AdAge, the arrival of Fifty Shades of Grey at theaters has prompted several brands that have never advertised during movie previews to jump into the game. Calvin Klein Jeans and the apparel retailer Vibez are showing their first-ever commercials before the film in the U.K., while brands like Revlon and Renault are also advertising at movie houses before customers start watching Fifty Shades.

Alcohol
Fifty Shades of Grey wine hit the market two years ago, and it’s “hardly been a best-seller,” liquor store owners recently told Marketplace. Still, the arrival of the film should certainly help boost sales of Fifty Shades-branded White Silk and Red Silk wine, if only for the sake of kitsch.

Meanwhile, plenty of bars and restaurants have concocted special Fifty Shades of Grey cocktails that’ll surely be best sellers in certain circles. The luxury movie theater chain iPic, which features oversized leather recliners and, in the premium section, pillows, blankets, and iPads for ordering food and drink, has created a cocktail especially for the film called the “Red Room of Pain.” The drink is made with hibiscus, ginger rum, and rose petals. “It’s a decadent, slightly naughty cocktail while you’re watching the movie,” an iPic mixologist said to the Miami Herald. “I think we’ll sell a gazillion of them.”

There’s even a new limited-edition Fifty Shades of Grey craft beer that incorporates 50 different hops and other ingredients that supposedly have aphrodisiac qualities. It’s selling for $46 a bottle.

Adult Toys, Hardware Supplies
The New York Times recently reported that the success of the Fifty Shades books resulted in a sizeable increase in sales of once-obscure sex-themed products, and that the film’s release is expected to bring about a second wave of “adult toy” sales. Perhaps what’s most surprising of all is that some of these Fifty Shades-themed products are being sold by mainstream retailers like Target and (in England) Tesco. Another British retailer, hardware store B&Q, has alerted staffers to become familiar with Fifty Shades, be sensitive about inquiries into seemingly odd product inquiries, and to “monitor stock levels of rope, cable ties, masking tape and [duct] tape to ensure that supplies do not run low.”

In related news, authorities in London have expressed concern that the release of the film is likely to lead to a spike in emergency calls from couples trying to imitate what they see on the screen. “The Fifty Shades effect seems to spike handcuff incidents so we hope film-goers will use common sense and avoid leaving themselves red-faced,” a London Fire Brigade official said.

Condoms
Naturally, condom manufacturers have had some fun with Fifty Shades. Trojan released this hilarious ad online showing a couple’s slapstick attempts to channel their inner Christian Grey and Steele, and the commercial is also being shown in theaters before the film:

Hotel Packages
Hotels in Portland, Ore., (where Fifty Shades is set) and South Florida, among other spots, are offering Fifty Shades-themed guest packages with amenities like a gray silk tie, Champagne, chocolates, and “a sensual love kit.”

Meanwhile, in Denver, the Curtis Hotel has a deal that would only make sense in Colorado, or perhaps Washington—the two states where recreational marijuana is legal. The “totally dope package” that goes by then name “Fifty Shades of Green” costs $420—a number that means something to cannabis enthusiasts—and includes two movie passes, roses, and in-room munchies like brownies and Cheetos. Curiously, like most hotels, the Curtis is a completely nonsmoking property.

Teddy Bears
Perhaps the strangest and creepiest tie-in of all is the Fifty Shades of Grey Bear being sold by the Vermont Teddy Bear Company. The bear “features smoldering eyes, a suit and satin tie, mask – even mini handcuffs,” along with the understated warning: “Contains small parts. Not suitable for children.”

The Actual Book
Many of the reviews of Fifty Shades the movie say that it’s better than Fifty Shades the book—which isn’t saying much, considering what awful things people said of the writing.

Nonetheless, as with most film releases, the arrival of Fifty Shades in theaters looks like it is helping renew interest in the book. Fifty Shades of Grey has been in the top five of the New York Times Best Sellers for the past two weeks. Prior to that, it hadn’t been in the top five in terms of overall print and e-book fiction for quite some time.

TIME Supreme Court

Justice Ginsburg Admits She Was Tipsy at State of the Union

She blamed her televised nap on wine

Supreme Court Justice Ruth Bader Ginsburg admitted in a panel discussion that a nice California wine was the reason she nodded off during the State of the Union address.

“We sit there, stone-faced, the sober judges, but we’re not — at least I wasn’t — 100% sober, because before we went to the State of the Union we had dinner together, and I vowed this year, ‘Just sparkling water, stay away from the wine!’ But in the end, the dinner was so delicious it needed wine to accompany it.”

Supreme Court Justices: they’re just like us!

[CNN]

MONEY Holidays

5 Ways to Get Back at Your Ex and Celebrate Being Single on Valentine’s Day

name label with cockroach on it
Sarina Finkelstein (photo illustration)—Getty Images (cockroach); Eric Hood (label)

There are many ways to celebrate one's love on Valentine's Day. But how about some ideas for folks who want to spew hate at their exes, or at the contrived holiday in general?

Rest assured that there are plenty of ways for embittered haters to participate in Valentine’s Day too. Here are five possibilities:

Name a Cockroach After Your Ex
The San Francisco Zoo has a couple of unusual Valentine’s Adopt-an-Animal specials for those eager to get over a relationship gone bad. For a donation of as little as $25, the zoo is encouraging spurned lovers to adopt either a Giant Hairy Scorpion or a Hissing Cockroach and name it after one’s ex. “Nothing says ‘I’ve moved on’ like adopting a giant cuddly cockroach in the name of your favorite ex,” the zoo’s sales pitch states. “With a little luck, this generous donation will release your bad love life karma so that you never have to encounter a cockroach again.”

After adopting and naming one of these creatures, zoo patrons are given the opportunity to enter the names, addresses, phone numbers, and emails of anyone they’d like to notify about the event. Hmmm… now who might you want to tell?

Machine Gun Memories of Your Ex
The new “Just Divorced” Experience from a Sin City-area shooting range called Machine Guns Vegas welcomes customers to fire a choice of automatic weapons at items from their old relationship, “including (but not limited to) wedding dresses, tuxes, and marriage certificates.” The package, which is available starting February 14 for a limited time, costs $499 for up to four guests, and comes with 40 rounds of ammunition and transportation to and from the range.

The owner of Machine Guns Vegas—who, believe it or not is named Genghis Cohen “because his father admired Genghis Khan,” according to the Las Vegas Review-Journal—said that while most personal articles are fair game for blowing away, there are restrictions: “They’re not allowed to shoot a picture. They can do it privately, but if a nut job shoots a husband or wife in the light of day, we don’t want to be involved in a lawsuit.”

Donate Stuff from Your Ex to Charity
Instead of blowing mementos of your old relationship to bits, you could do some good with them by participating in Donate Your Heartbreak, a program from WebThriftStore.com. The New York City-based site is asking people to consider donating gifts and other valuables. It will sell the items online and turn over 80% of each sale to one of five dozen charities.

Jewelry is a particularly popular category for “Heartbreak” donations, and one participant explained to the Daily News why it was so easy to hand over a watch that was given to him by his ex. “The gift was ‘you’re always running behind so I thought I’d buy you a watch,'” he said. “I think at that point I knew most of the sugar is gone from this relationship.”

Send Some Hate Mail
Valentine’s Day isn’t just for proclamations of love. It’s also a fine time for unleashing other kinds of feelings—like how much you loathe your ex or Valentine’s Day in general. Luckily, there are virtual and physical cards out there allowing celebrants to issue forth all these messages and more.

The Just Wink greeting card company boasts Valentine’s cards with messages such as “Besties Before Testes” and “Most Guys Are A******,” the latter slogan encapsulated in an oversized pink heart. Someecards, meanwhile, offers a dizzying number of funny and quirky messages to be shared in mock celebration of the holiday, including “This is the most special of the estimated one billion cards that will be sent this Valentine’s Day” and one intended especially for exes: “It’s not you, it’s someone else better than you.”

Party at an Anti-Valentine’s Event
No matter if you hate your ex or simply detest how forced and fake the Hallmark holiday of Valentine’s Day can seem, you’ll be welcomed at the many anti-Valentine’s dinners, happy hours, and parties happening around the country. Anti-Valentine’s themed events have been popping up for years, particularly in cities with large populations of young people. This year, there are plenty of options for Valentine’s haters in Dallas, Portland, Boston, Chicago, Los Angeles, Washington, D.C., and beyond.

Some anti-Valentine’s events are basically just drink specials (with festive and colorful names like the X-Boyfriend), while others are mixers for those eager to get back into the game, and still others award prizes for people willing to share their worst “dumped” stories. Perhaps most unusual of all, a radio station in Wisconsin is hosting an Anti-Valentine’s Gaming Party. What better way to celebrate singlehood and make your ex jealous than by playing Mario Cart for hours on end? Or something. Plus, it’s a benefit for the Make a Wish Foundation.

 

TIME Alcohol

Buzz Kill: Three Daily Alcoholic Drinks May Boost Stroke Risk

More than two drinks per day was defined by the study's authors as "heavy" drinking

You may want to keep that third beer of the night stashed in your fridge.

People in their 50s and 60s who down more than two alcoholic beverages daily have a 34 percent higher risk of stroke compared to lighter drinkers — and are more apt to suffer a stroke five years earlier in life regardless of their genetics or their other health habits, asserts a study released Thursday.

In fact, sipping beyond a two-drink maximum each day may boost a middle-aged person’s stroke risk more than even traditional health dangers like high blood pressure and diabetes, say researchers who base their findings on tracking more than 11,000 Swedish twins for roughly half their lives.

Read the rest of the story from our partners at NBC News

TIME universities

Dartmouth Bans Hard Alcohol on Campus For All

Dartmouth Advanced Placement
Jim Cole—AP Students walk across the Dartmouth College campus green in Hanover, N.H., on March 12, 2012. The school is banning hard alcohol on campus.

Fraternities need to reform or disband, says Dartmouth president

Dartmouth College plans to ban all hard alcohol on campus following a series of high-profile reports of sexual assaults at universities around the U.S.

Dartmouth President Philip Hanlon said on Thursday that all students, regardless of age, would be banned from consuming and possessing hard alcohol on campus, while warning the college’s fraternities that they would need to reform or disband.

(MORE: Dartmouth’s President on Sexual Assault Prevention and Bystander Intervention)

Several schools have taken similar steps to reform their alcohol policies since a Rolling Stone articlewas published about an alleged rape at a University of Virginia fraternity. While that story has since been discredited, Brown University announced this month that it would ban alcohol at its fraternities, Swarthmore College has banned hard alcohol from events on campus, and U-Va. has banned mixed drinks and punches at its fraternity parties.

(MORE: The Sexual Assault Crisis on American Campuses)

TIME Diet/Nutrition

Why You Might Not Want To Mix Alcohol and Energy Drinks

370699 02: A shot of vodka is poured into a "Red Bull" energy drink in this 1999 photo taken in Los Angeles, CA. The mixed drink keep club goers buzzed but wide awake while partying. They''re calling this beverage "ecstasy in a can." (Photo by Evan Kafka/Liaison)
Evan Kafka—Getty Images

Combining the two seems to make you want to drink more and mask signs of inebriation

For years, research has suggested that mixing alcohol and heavily-caffeinated energy drinks could have negative health effects. Combining the two seems to make you want to drink more and mask signs of inebriation.

The combo’s potential negative consequences aren’t just a personal risk, but a public health one, suggests a new paper in the journal Advances in Nutrition.

“When people mix energy drinks with alcohol, people drink more than they would if they had just consumed alcohol, which is associated with a cascade of problems,” says paper author Cecile Marczinski, associate professor of psychology at Northern Kentucky University.

The increased likelihood of engaging in risky behavior, particularly drunk driving, is chief among the public health concerns, Marczinski says. The caffeine rush in energy drinks makes a drinker look and feel more balanced and coordinated than their drinking would suggest, leading some drinkers to believe they’re not actually drunk. In one study Marczinski cited, people who combined energy drinks and alcohol were four times more likely to think they could drive home than their counterparts who drank alcohol alone. The effects of the energy drink may also make it less obvious to police officers that a driver is drunk, making the officer less likely to breathalyze.

Other public health concerns that stem from mixing alcohol and energy drinks include adolescent brain damage, more emergency department visits and increased hospitalizations, the review says.

Even though the widespread popularization of energy drinks is a relatively new phenomenon, some jurisdictions have worked to address the growing public health issues, Marczinski says. Some parts of Australia ban the sale of energy drinks in bars after midnight. “You can have really dramatic solutions or minor steps in the right direction,” she says.

University of Connecticut Health Center researcher Steven Meredith, who has studied the health effects of the mixed drinks but was not involved in the review, says that more research is needed to fully understand how energy drinks and alcohol interact with the body together. Still, taking a more active approach to public policy makes sense, he says, given the reported risks.

“If you’re in public policy and health care, it’s better to be safe than sorry,” he says.

TIME Research

Here’s What Alcohol Advertising Does To Kids

alcohol
Getty Images

Booze ads reach kids far younger than the legal drinking age

Alcohol advertising that reaches children and young adults helps lead them to drink for the first time—or, if they’re experienced underage drinkers, to drink more, according to a study in the journal JAMA Pediatrics.

“It’s very strong evidence that underage drinkers are not only exposed to the television advertising, but they also assimilate the messages,” says James D. Sargent, MD, study author and professor of pediatrics at Dartmouth’s Geisel School of Medicine. “That process moves them forward in their drinking behavior.”

The study found that young people were only slightly less likely than their older counterparts to have seen an alcohol ad. While 26% of young adults between the ages of 21 and 23 had seen a given alcohol advertisement, 23% of 15 to 17 year olds said they’d seen the same one. Researchers also found that young people who could accurately identify alcoholic products and who said they liked the ads were more likely to try drinking or to drink more.

Based on the findings, Sargent says that alcohol manufacturers should self-regulate more to limit the number of children they reach. The tobacco industry, which has volunteered not to buy television ads or billboards, could serve as model for alcohol manufacturers, he says.

“Alcohol is responsible for deaths of people during adolescence and during young adulthood,” says Sargent. “It seems to me that the industry should be at least as restrictive as the tobacco industry.”

“The spirits industry is committed to responsible advertising directed to adults and adheres to a rigorous advertising and marketing code,” said Lisa Hawkins, vice president of Public affairs at the Distilled Spirits Council, in a statement. The Distilled Spirits Council is a trade association that represents alcoholic beverage companies.

Your browser, Internet Explorer 8 or below, is out of date. It has known security flaws and may not display all features of this and other websites.

Learn how to update your browser