TIME Family

Honey Maid Responded to Hateful Anti-Gay Comments With This Inspiring Ad

Online commenters were not happy that Honey Maid included same sex couples in a new ad, and Honey Maid was NOT having it

On March 10, Honey Maid premiered an inclusive ad campaign called “This Is Wholesome” which celebrated all types of families — from mixed raced to tattooed to same sex parents.

But just as Cheerio’s became the subject of vitriol for its commercial starring an interracial family, Honey Maid was quickly inundated with hateful online comments from anti-gay activist. Rather than respond with a dry “We stand by our ad” statement, Honey Maid took the vitriol as an opportunity to create a new, powerful message about the power of love and family. They asked artists to print out every negative comment and turn it into something beautiful:

For every negative message Honey Maid received, ten positive notes came in. While haters will always spew hate, this goes to show that American consumers no longer see inclusion as taboo.

TIME space

Watch a Skydiver Almost Get Hit By A Meteorite

That would've hurt

Whenever a wolf or a coyote creeps into a suburban backyard, someone is bound to mention that as humans spread out across the planet, wild animals have no place to go. Asteroids don’t really have that same excuse. Yet a Norwegian skydiver claims he was nearly hit by a flying space rock during a recent air jump and he has it on video.

Back in 2012, Oslo Parachute Club member Anders Helstrup jumped from a plane with two camera strapped to his helmet. He opened his parachute and glided down to earth, but felt something was off. “I got the feeling that there was something, but I didn’t register what was happening,” Helstrup explained to NRK.no. When he went back to review the footage he had captured, he realized what it was: A rock was hurtling at him. From above.

He was perplexed and contacted the Natural History Museum in Oslo for assistance. The experts confirmed his suspicion. “It can’t be anything else. The shape is typical of meteorites – a fresh fracture surface on one side, while the other side is rounded,” said geologist Hans Amundsen to NRK.no..

According to the article, the search is on to find the meteorite on the ground. However if this is all a hoax, it should be fairly hard to track down.

[Via NRK]

MORE: Death Defying Stunts: Felix Baumgartner and the World’s Greatest Daredevils

MORE: Frenchman Becomes First Disabled Man To Skydive Over Mount Everest


This Dog Totally Thought She Could Fly


While the word “fail” gets bandied about the internet a great deal, it really, truly suits this video. Why? Because when this eager dog comes tearing across the living room with an eye for landing on the couch and gnawing on whatever is in her mouth, she is absolutely 100% convinced that she is going to make it. She’s certain of it. Convinced. Until she’s not and is instead face first in the furniture. We’ve all been there, puppy dog.

[Via Digg]

MORE: Policeman Fired for Dancing in Gangnam Style Parody

MORE: 5 Famous Paintings Illustrated by Emojis

TIME Photos

Feel Good Friday: 15 Fun Photos to Start Your Weekend

Try not to shout "TGIF" from your desk. From wedding kisses to a kissing festival, we're sure these photos will be a great start to your weekend.

TIME Drugs

The ‘Love Hormone’ Can Make You Hate: Study

Ecstasy pills.
Ecstasy pills. DEA/Reuters

A study from the Netherlands suggests that oxytocin might only make you love people in your in-group, and can contribute to conflict with outsiders

Corrected: April 5.

The oxytocin hormone is often described as the “love hormone” or “cuddling chemical,” but there might be a darker side to it. Not only does it make you feel all loved-up and happy, but also contribute to intolerance and violence, a 2011 study suggests.

In the study, professor of psychology at the University of Amsterdam Carsten de Dreu found that the loved-up feeling you get when flooded with oxytocin — which is also released by the popular party drug Molly, also known as Ecstasy or MDMA — only extends to your “in-group.”

Oxytocin, he wrote, “motivates in-group favoritism” and “derogation” of outsiders. According to the study, oxytocin had “a role in the emergence of intergroup conflict and violence.”

According to a Vice report published this week, the study’s participants — all Dutch males — were told that they had to choose five persons out of six that would gain access to a life-saving lifeboat.

The men on oxytocin were more likely to deny men with Muslim or German-sounding names access and save the men with Dutch names, while the men who were given a placebo didn’t pay attention to the origin of the names.

Correction: The original story has been updated to reflect that the study examined the effects oxytocin on behavior, not MDMA, and was published in 2011.

TIME NextDraft

Meet The Professional Video Game Players and Other Fascinating News on the Web

April 3, 2014


1. Watch and Learn

Last Fall, about 32 million people tuned in to watch players compete for millions in prize money in the League of Legends Season 3 World Championship. And it only took an hour for 18,000 people to buy tickets to watch the event live at the Staples Center in LA. Competitive video gaming is attracting a crowd (and could soon be doing bigger business than some professional sports leagues) as viewers gather to watch and learn. From Quartz: Last year, 71 million people watched other people play video games.

2. The Crossing

One fake passport. Fifteen thousand dollars. And then the journey: Ethiopia, Sudan, Brazil, Venezuela, Colombia, Panama, Costa Rica, Nicaragua, El Salvador, Guatemala, Mexico, and U.S.A. The asylum-seeker who took that trip had an easy route compared to her husband and sister. NPR takes a trip along the Mexico/U.S. border and shares the stories of the people they meet. This is an excellent report: The border is not a line, it’s a place.

3. The Stealth Startup

“His team of high-tech contractors had come in from Costa Rica and Nicaragua, Washington and Denver. Their mission: to launch a messaging network that could reach hundreds of thousands of Cubans. To hide the network from the Cuban government, they would set up a byzantine system of front companies using a Cayman Islands bank account, and recruit unsuspecting executives who would not be told of the company’s ties to the U.S. government.” The AP has a pretty amazing story about the secret U.S. plan to create a Cuban Twitter to stir unrest.

+ And the Turkish ban on Twitter has been lifted.

4. And This Isn’t the Big One

On Wednesday night, the far-northern coast of Chile was hit with a 7.8-magnitude quake. And that was an aftershock. Take a look at this remarkable animation that shows how Chile’s April 1 tsunami spread over the entire Pacific.

5. A Shot in the Dark

After talking to Ivan A. Lopez and putting him on some medications, Army officials found no indication “that that there was any sign of likely violence, either to himself or to others.” Lopez went on a shooting rampage at Fort Hood, where he killed three people before taking his own life.

+ In reaction to the shooting, Speaker John Boehner stated that “there’s no question that those with mental health issues should be prevented from owning weapons or being able to purchase weapons.” But where exactly would you draw the line?

+ “I knew in my bones that it would happen to me one day. I didn’t realize I already had it — a deep sadness, not stepping on the cracks, counting polystyrene squares on ceilings in classrooms, trying not to breathe in a way that would be noticed, digging my nails into my fist so hard they left marks and having flashes of thoughts that made me think I was a monster. Nobody would have known. I was bright, funny, good at storytelling and sports; it was not obvious at all to the outside world.” In the NYT, Jenni Fagan shares a very interesting perspective on a topic we don’t like to talk about even though one in four of us experiences it directly.

6. Getting a Lift

With huge money, a lot of drivers, and plenty of technology, the ride-sharing competitors have launched a modern demolition derby to see who will rule the roads. According to Lyft CEO Logan Green: “The ambition of our mission is to bring people together through transportation.” And you thought you just needed a ride downtown.

7. Wrestle Mania

Daniel Bryan is 5’8″ and weighs less than 200 pounds, and “with his shaggy shoulder-length hair, rustic beard, flannel button-down and eco-friendly Toms shoes — looks like, say, a member of Band of Horses who showed up at the arena on the wrong day.” And his tagline is Yes. That’s the whole thing. From Rolling Stone: How an eco-minded vegan grappler became pro wrestling’s hottest star. I’m not much of a fighter, but can you imagine being pinned by a hipster?

+ Deadspin: If MMA doesn’t change, someone is going to die.

8. The Job Market

“We didn’t act like you’d expect Mozilla to act. We didn’t move fast enough to engage with people once the controversy started. We’re sorry. We must do better.” So said Mozilla as its controversial CEO Brendan Eich resigned after being “swept up in a controversy about his support of California’s anti-gay marriage law Proposition 8.”

+ “Like hundreds of women who have cheered for the Raiders since 1961, Lacy signed the contract. Unlike the rest of them, she also showed it to a lawyer.” From ESPN, the Raiderette who just might change the system for NFL cheerleaders. And you won’t believe how low their pay is.

+ A Manhattan court stenographer went rogue and spent part of several cases typing the words: “I hate my job” over and over. To bad his stenotype machine wasn’t connected to the Internet. He’d fit right in.

9. Nordahl’s Hierarchy

No roads make it all the way to Svein Nordahl’s home on the icy archipelago of Svalbard. He has no running water either. But he has some seriously impressive Internet connectivity. It’s nice to know some has their priorities straight.

10. The Bottom of the News

When a big dog keeps a postal employee from delivering the mail, it’s not really news. But when a pretty small dog keeps the mail from being delivered to an entire neighborhood, it’s worth taking notice.

+ MentalFloss: Five happy little things you didn’t know about The Joy of Painting’s Bob Ross.

+ Does coffee really dehydrate us? (I’m too wired to really care.)

+ Visiting a conference for practitioners of orgasmic meditation. (Om … Om … OMG!)


TIME celebrity

Miley Cyrus Cries Onstage During a Musical Tribute to Her Dog

She announced on Twitter that he'd died just a day before her concert in Boston

Earlier this week, Miley Cyrus shared with her fans some bad news:

So at her show in Boston the following day, Cyrus told the crowd, “I just wanna do a song for him. We used to always listen to Fleetwood Mac together — it’s his favorite song. So I wanna do this song for Floyd.” She then gave an emotional performance of “Landslide,” occasionally crying between lyrics.

Cyrus also sang Coldplay’s “The Scientist” as an additional tribute to her pooch:


TIME viral

Teen Gets Stuck in Storm Drain Trying to Retrieve Cell Phone

She was not injured

Firefighters in Dover, England, rescued a woman who accidentally dropped her phone in a storm drain Wednesday and got stuck inside while trying to retrieve it, Kent Online reports.

The 16-year-old Ella Birchenough asked a passerby to alert her mother, who lives in a home nearby. Witness told Kent Online that she was laughing and joking the entire time.

Firefighter rescued the girl, who was”uninjured,” according to Kent Fire & Rescue Service’s website.

Do you love your phone enough to chase it down a storm drain?

(h/t Uproxx)

TIME viral

Best Man Surprises Bride With Incredibly Elaborate Britney Spears Dance Routine

Best gift ever

Well, everyone should just give up, because no wedding speech will ever top this one.

At his best friend’s recent wedding, best man Bradley Bredeweg began what seemed to be an average toast. “We all know that marriage takes love and care, but marriage also takes a lot of work,” he said. “So, you better work b–ch.”

From there, he launched into an elaborate dance routine set, of course, to Britney Spears’ “Work B**ch.” He’d enlisted the help of choreographer Chris Downey, who posted the video to YouTube with the following description:

On February 23rd, Chris Downey had the pleasure of helping create the wedding present of a life-time. It was Bradley Bredeweg’s dream to surprise his best friend Stephanie Huntington with a performance on her wedding day she will always remember. The two of them have been secretly obsessed with Britney Spears their entire friendship, so of course Britney had to be a part of the ceremony. The last time Bradley performed or danced was when he was a teenager…well, it was time he brought out his dancing shoes and give her a performance she will never forget ;)

The performance was so awesome that Britney herself loved it:


TIME Food & Drink

Pizza Hut Now Sells a Pie with Crust That Oozes Fish Eggs and Cream Cheese in Hong Kong

Pizza Hut/YouTube

Warning: Taking a bite may result in a roe explosion

Pizza Hut has created a terrifying pizza. Again.

Behold the Fish Roe Salmon Cream Cheese Pizza, topped with scallops, crayfish, shrimp, and clams. The Hong Kong exclusive might be the only pie in which taking a bite might cause fish eggs to ooze from the crust. The commercial below sells the risk of getting covered in roe as a cute perk:

Global Pizza Huts don’t view stuffed, overflowing crusts as a bad thing. In 2012, Pizza Hut Malaysia promoted its Super Pan Pizza by implying that eating a pizza with a squirting crust that oozes cheese and “tangy sauces” with each bite was so seductive, that it would get your boyfriend to propose to you:

Between the fish eggs, New Zealand’s cheese and Marmite stuffed pizza, and the Middle East’s mini hamburger patty stuffed crust, what will Pizza Hut develop next?

(h/t: Consumerist)

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