TIME Crime

Portland’s Fedora-Wearing Hipster Bandit Has Finally Been Caught

Portland Police Department

He robbed two American Apparels and an Urban Outfitters in October 2013

Back in November 2013, we first encountered the “Nerdy Bandit,” a Portland hipster with chunky glasses and a fedora who robbed two different American Apparel stores and then an Urban Outfitters, brandishing a gun on his last outing. Now, he’s in custody.

The “Nerdy Bandit” was arrested on April 4. In his mugshot, he’s missing his signature glasses and fedora, but he still has a perfectly disaffected look on his face. Turns out even his real name is appropriately hipster: Thaddeus Lindsay-Woods.

Thad, as we like to call him, is a skinny white male with shaggy brown hair. He’s also described as having yellow teeth, the likely result of drinking too much fancy drip coffee. But even in the hipster Haven of Portland, the hat wasn’t enough to disguise him—police used a forensic sketch (pictured above) to find the thief.

Too bad, so Thad.

TIME Art

This Wine Cup Is Worth $36 Million

Global News Channel / YouTube

Don’t tip it over! 

The most expensive bottle wine ever sold: $156,450 for a Bordeaux owned by Thomas Jefferson. The most paid for a wine glass? $36 million. A Ming Dynasty porcelain wine cup just sold for that staggering price at a Sotheby’s auction in Shanghai.

The sale is another watershed moment in the booming market for Chinese antiquities, which has grown exponentially as China’s wealthy upper class gains a taste for collecting their country’s heritage. And the Ming Dynasty wine cup deserves the price. It’s one of China’s iconic cultural treasures.

Just 19 of the small vessels (it’s less than four inches wide) were made under the Ming Dynasty’s Chenghua Emperor, who reigned from 1465 to 1487. Of those, only four are owned by collectors; the remainder are in museums. “This is really the holy grail when it comes to Chinese art,” Sotheby’s deputy chairman for Asia told USA Today.

The vessel is also called the “chicken cup” for its miniature paintings of roosters and hens. (We like to think it’s also because only a chicken would drink that small a glass of wine.)

The winning bidder was Liu Yiqian, who founded the Long Museum in Shanghai to hold his collection. He says the cup will eventually go on display there.

TIME feminism

WATCH: New GoldieBlox Ad is the Smartest Thing You’ll See All Day

It's a classic coming-of-age tale...

Correction appended, April 8.

GoldieBlox, the engineering toy for girls, has smart new ad and it’s the best one yet.

Reasons this ad is amazing:

1) It’s an old-school allegory for style over substance: an innocent young egg gets all dolled up for what she thinks will be a straightforward path to happiness, but then the path ENDS (because beauty fades!) and she gets caught up in a whirlwind of awesomeness and ends up learning she’s more than just a shell, all in under 90 seconds. Tightest screenplay ever.

2) It explicitly connects princessy beauty obsession with girls’ waning interest in STEM, and links that to lower wages as adults (since female engineers make 33% more than women in other fields.)

3) The egg turns the whole “girls are fragile” thing on its head. Plus, it’s Easter-themed!

MORE: The War on Pink: GoldieBlox Toys Ignite Debate Over What’s Good for Girls

Correction: The original version of this story misstated the wage discrepancy between female engineers and women working in other fields. Female engineers make 33% more than other women.

 

TIME Advertising

New Veet Ads Shame Women by Claiming Having Body Hair Makes Them Dudes

"Don't risk dudeness," says new Veet ad, because having body hair is of course a uniquely male quality

Like a desire for human connection or a deep abiding love for Beyonce, we all have it: body hair. But if you’re a woman, you’re probably frequently made to feel unnatural about that universal fact. Now, a new series of ads from Veet, a hair removal cream, is delivering that backwards trope straight to your TV: according to Veet, if you have body hair, you’re actually a dude.

In the first ad, a man wakes up next to his girlfriend, but when he touches her stubbly legs–ones she “shaved yesterday”–he’s horrified to find that she’s turned into a man, all because her body did a thing that all bodies do: had hair on it.

In another spot, a woman tries to hail a taxi but finds out that in less than 24 hours her armpit hair has gone from nonexistent to a veritable follicle jungle, demonstrating both an unnecessary haterism towards women’s choices about body hair and a warped understanding of how fast it takes said hair to actually grow.

Of course, whether or not you keep all your body hair or pay a scary lady to painfully rip it out of your skin is up to you–but being afraid of “dudeness” probably shouldn’t factor into that decision.

(h/t Jezebel)

TIME animals

WATCH: Argumentative French Bulldog Will Stop at Nothing to Extend Bedtime

Way to go, Frenchie. Stick it to the man

When this French bulldog puppy’s owner says it’s time to go to bed, the dog is just NOT having it. “You’re not the boss of me,” those cute little eyes seem to say in a video just starting to go viral in the last week. “I’m a wild animal! I’ll go to bed whenever I please!” The pup tries to protest the command for a little while, but eventually caves in, slipping into an adorable slumber.

TIME Advertising

Taco Bell Is Going Thermo-Nuclear in Its Breakfast War With McDonald’s

This time to the tune of Old McDonald had a farm… Get it?

A man, a mullet, an Egg McMuffin, and a rewritten version of “Old McDonald had a Farm.” Taco Bell’s new ad is another salvo in the fast-food chain’s attack campaign against rival McDonald’s. “Breakfast in general has been pretty boring—there hasn’t been a lot of innovation out there,” Taco Bell CMO Chris Brandt told TIME. “But people are in their routine in the morning and we needed something to disrupt that routine.”

McDonald’s is that fast-food breakfast routine. It dominates 31% of the $31.7 billion market, according research firm Technomic. So Taco Bell is using viral food (the waffle taco was made to be Instagrammed) and viral advertising content on TV and social media to throw Ronald off of his throne, even if that means giving McDonald’s press and acknowledgment in the process. Brand battles aren’t new but they have certainly gained new traction in an era of social media rebuttals.

Taco Bell made its first hit on March 26 when it gathered 25 real life “Ronald McDonalds” to talk about how much they loved Taco Bell’s new breakfast. “These Ronald McDonalds are not affiliated with McDonald’s Corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it,” read small text at the end of the spot. This is not an entirely new concept. “We think this is a great idea,” says Jack in the Box CMO Keith Guilbault, “which is why in 2002 we actually did a commercial featuring Ronald MacDonald ­ a real life customer.” (See it here.) Adweek accused Taco Bell of being a “Hamburglar.”

And yet, Taco Bell’s campaign is calibrated to take advantage of social media. Twitter, Instagram, Facebook, and YouTube—which didn’t exist in 2002—almost guarantees that the commercial will go viral among fans. Not to mention that McDonald’s would likely respond via social media, creating more buzz in the process.

“We were expecting something,” says Mike Sheldon, CEO of Taco Bell’s ad agency, Deutsch LA. “We knew that we would probably be waking a few people up out there in Illinois [where McDonald's headquarters is located]… We felt like little kids waiting for Christmas. Literally I was having a conversation with the CEO of Taco Bell Tuesday of last week and he said, ‘I can’t wait for Thursday [when the ad aired].'” And so a war-room—made up of Deutsch LA and Digitas, which does Taco Bell’s digital advertising—was set up at the Mexican fast food chain’s headquarters in Irivine, California.

Digiday reports that data firm Topsy calculated a 75,000 spike in Tweets that mentioned Taco Bell. “Every time we hit refresh on Twitter, 25-50 more tweets about the ad would pop up,” said Taco Bell creative director Jason Karley. “I think I read over 2,000 tweets in 48 hours. It was like being in the center of the Internet.”

McDonald’s subtweet, not mentioning its competitor by name, came the next day:

More followed:

“Our social team is always looking for new ways to engage in the conversations that are happening real-time,” a McDonald’s spokesperson told TIME. “As a fun brand, we always look to leverage a sense of humor when engaging with fans and followers and/or responding to events that are happening in real-time.” The company also added a brick and mortar component to their fight by offering a free coffee to anyone buying McDonald’s breakfasts through April 13.

This made Taco Bell expel a sigh of relief. “We didn’t really know what would happen [from McDonald’s] when we posted,” Brandt, Taco Bell’s chief marketing officer, said. “We are glad that they saw the humor.” Because a social media audience can be fickle and an overly aggressive tone could cause a viral spiral of negative reactions and hashtags. “We obviously consulted our own counsel to make sure that it wasn’t misconstrued and seen as nasty,” Brandt said. “I would be lying if I said I didn’t worry about it.”

Taco Bell rebuttal the response in an Instagram video:

This steady stream of back-and-forth built even more online and media exposure. “We were getting more press than Flight 370 or Putin or Justin Bieber’s last bit of insanity,” Sheldon said.

Still it’s impossible to tell how long this viral tit-for-tat will actually last. The current narrative relies on a steady back-and-forth between the two competitors, and McDonald’s has yet to respond to Taco Bell’s latest shot. In other words, the real question is: In this environment, can the breakfast war really be won?

TIME viral

Watch Cats React To Magic Tricks…Sort Of

Meh-ow

Silly magicians, tricks are for dogs!

In the 100% necessary follow-up to Dogs Reacting to Magic, an intrepid magician tries his hand at impressing cats with his sleight-of-hand tricks.

While the dogs were adorably mystified by the Case of the Disappearing Dog Treats, as it turns out cats just…aren’t that into magic. The magician consistently failed to get the felines interested in next-level prestidigitation, complex card tricks or the ability to make streamers erupt in a seemingly endless flow from his mouth. The most impressive trick the magician managed was to make his cat audience disappear.

MORE: Cute Hedgehog Becomes Even Cuter With a Series of New Faces

MORE: 9 Animals That Are On the Verge of Disappearing Forever

TIME Business

Happy Ben & Jerry’s Free Cone Day!

You can get free ice cream at Ben and Jerry's locations from 12pm-8pm April 8th

The weather is still fighting to hang onto winter temps, so there’s only one way to know for sure that spring is truly here: FREE ICE CREAM.

Today is April 8th, also known as Ben & Jerry’s Free Cone Day. From 12pm-8pm today, Ben & Jerry’s locations around the country will be serving up free scoops of ice cream to anyone who’s willing to wait in line for it. But if there’s anything worth waiting for, it’s definitely free ice cream.

TIME Porn

Duke Porn Star Belle Knox to Host The Sex Factor Reality Show

Belle Knox
Freshman Duke University student and porn star Belle Knox will be hosting a new reality show. Here she poses at a television studio in New York City on March 18, 2014. Dennis Van Tine—Geisler-Fotopres/AP

The Duke University student who made headlines when she claimed her adult movie career was "empowering" is set to host a web-based reality show that pits 16 first-time porn stars against each other for a $1 million prize

Porn star Belle Knox will be hosting a new web-based reality show called The Sex Factor.

Eight guys and eight girls will compete against each other for “porn stardom” and a cash prize of $1 million. None of the contestants have been filmed before.

Belle Knox, the Duke University student who made headlines after being outed as porn star earlier this year, will be hosting the show, while other famous adult movie actors — Tori Black, Lexi Belle, Keiran Lee and Remy LaCroix — have been recruited as judges.

Fans watching the show will be able to vote on challenges attempted, the contestants’ porn names as well as deciding the winner. The show will call for castings via Twitter to be held in California from May.

TIME animals

Two of the Stray Dogs From Sochi Have Found a New Life in Florida

Animal-rescue organizations from Russia and the U.S. picked up two Sochi-born pooches named Austen and Honey in Florida last week. The dogs managed to avoid any harm during the Olympics

Two stray dogs who managed to avoid being culled from Sochi’s streets ahead of this year’s Olympics have found a new home in sunny Florida.

Representatives from two animal-rescue organizations — Russia’s LAPA and Florida’s ARNI Foundation — picked up the pups in Orlando last week. Their names are Austen and Honey, and they’ll be staying at ARNI’s headquarters in Daytona Beach until they find a permanent home, central Florida’s News 13 reports.

They shouldn’t have trouble finding long-term living arrangements, because look at them! Look at how cute they are:

The pooches have already faced quite a journey. First, they took a 20-hour car trip to Moscow before boarding a flight to Orlando. But they’ve been welcomed quite nicely in Florida, and ARNI founder Nikki Linn said plenty of people had expressed interest in adopting them. Sixteen more dogs from Sochi will be arriving at the foundation in the coming weeks expecting love and sunshine and piña coladas, so we hope Florida is ready to deliver.

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