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Donald Trump's Presidency Is Good News for Late-Night TV Profits

Mar 20, 2017

More people are tuning in to late-night television shows featuring political commentary now that Donald Trump is President.

Late-night shows taking on Trump's presidency have seen bigger ratings and more interest from advertisers since the inauguration, Adweek reports. Those shows include The Late Show with Stephen Colbert, Full Frontal with Samantha Bee, The Daily Show with Trevor Noah and Saturday Night Live.

These shows have taken advantage of the overwhelming material they have to work with — from Gen. Michael Flynn’s resignation as national security adviser, to Trump’s unsubstantiated and widely-dismissed wiretapping claims, to White House Press Secretary Sean Spicer’s gum-chewing habits.

Colbert’s Late Show has been the top show in late night for six weeks in a row, Adweek reports. The show has also seen a 23% growth in total viewers since last year. Marty Daly, the senior vice president and director of late-night sales for CBS, told Adweek that “advertisers are responding very positively.”

Full Frontal with Samantha Bee has has added more than 20 new advertisers, and The Daily Show with Trevor Noah had its highest-ever month in ratings in February.

[Adweek]

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