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Starbucks will stop offering beer and wine at certain locations. Starbucks

Starbucks Will Stop Serving Beer and Wine

Jan 09, 2017

It's last call for happy hour at Starbucks.

More than 400 locations will stop offering a tapas menu that includes beer and wine, the Seattle Times reported. The "Evenings" program, launched in 2015, was intended to reach out to millennials with a wine list, some craft beers and small appetizers like truffle macaroni and cheese.

The program will end on Jan. 10, though some U.S. licensed stores, as well as a few international stores, may continue to offer the happy hour menu. The chain initially hoped to expand the program to a quarter of U.S. locations by 2020, but it's now nixed the idea in favor of focusing on its high-end Reserve stores. Beer, wine and spirit will be integrated into some of these locations.

The cafe's food offerings will now be limited to a few lunch items, though it plans to expand those in the future. At a recent investor event, Starbucks executives said, since 50% of foot traffic happens after 11 a.m., they see lunchtime as the largest opportunity for food sales.

Starbucks will push fresh and healthy lunch options, like organic soups and grab-and-go salads and sandwiches. It will also expand its offering of bistro box lunches. It hopes that food will represent 25% of U.S. sales by 2021, up from 20% currently.

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