Rivalries of the Year

Debating politicians aren’t the only ones who are fun to watch when they’re mixing it up in public. This year featured a bumper crop of business matchups.

  • Big Beer vs. Craft Beer

    Getty images (2)

    Anheuser-Busch InBev and SABMiller, the world’s two biggest beer companies, joined forces in a $104 billion merger. Will brew prices go up? Well, the new company now owns 400-plus brands, including eight of the top 10 bestselling labels in the U.S.

  • Amazon vs. Jet.com

    Shutterstock (Amazon); Getty Images

    Has Amazon become your go-to shopping center? Jet.com set out to unravel your “prime” relationship by pledging Costco-level prices and no membership fee, vs. the $99 Amazon Prime members pay. Your move, Mr. Bezos.

  • Taco Bell vs. McDonald’s

    Getty images (Taco); Courtesy of McDonalds (Egg McMuffin)

    Round one: Taco Bell ads mock Egg McMuffins as old-fashioned. Round two: The Golden Arches rolls out an all-day breakfast menu in October. Winner: fast-food fans, who are lovin’ the fact that McD’s breakfasts are $1 cheaper on average than its other fare.

  • The Men of Hollywood vs. Jennifer Lawrence

    Getty Images (3)

    Lawrence may have won an Oscar, but after the big Sony hack and leak, she discovered that she had earned less than her three Oscar-less male co-stars in American Hustle. Her revenge: an online column called “Why Do I Make Less Than My Male Co-Stars?” that went viral.

  • A Toast to 2015’s Biggest Business Rivalries

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