If you see an amazing deal on a TV set on Black Friday that seems just too good to be true, it might be just that.
Often the appearance of big Black Friday savings on television sets are the result not of prices being slashed but of limited edition TVs released especially for Black Friday. The products, which are often inferior, are given artificially high list prices in order to make the “savings” seem more impressive, reports NBC News.
“They can artificially inflate the price and exaggerate the discount because there’s technically no price history for that product, since it’s brand new,” said Benjamin Glaser, features editor at DealNews.com.
These “derivative” models can be existing designs that are simply given new product numbers or redesigned more cheaply to make them more affordable. Because they’re “new” as of Black Friday, there aren’t yet product reviews to ward customers away from subpar products.