By Brad Tuttle
July 14, 2015

Wednesday, July 15, will mark the first-ever Prime Day, a monumental sales event being hyped by Amazon as a bigger deal than Black Friday. Analysts think that one day we may look back and see how Prime Day inspired an entire new string of random manufactured shopping holidays. It’s already inspired one giant competitor to launch its own mid-July sale, what with Walmart jumping into the fray this week.

While Prime Day has been generating buzz ever since the concept was announced last week, no one outside of Amazon has been clued in about what kind of deals shoppers will see on Wednesday. Until now.

On Tuesday, Amazon released a sneak preview of deals that’ll pop up throughout July 15, starting at midnight PT (so 3 a.m. ET). While the preview often doesn’t list specific brands, many of the deals seem outstanding: A 32-inch LED TV will go for just $75, for instance, while a 40-inch 1080p LED TV will be priced at $115.

Unsurprisingly, many of Amazon’s own products will be discounted substantially. On Prime Day, shoppers will get $15 off the Fire TV Stick (normal price: $39), $30 off Kindles (normally from $79), and $60 off Fire HD 7s (from $139), and 60% off Amazon Elements Baby Wipes (use code ELEMENTS60).

New deals will be posted periodically throughout Prime Day, and some may sell out quickly. Only subscribers to Amazon’s $99-per-year Prime service will have access to Prime Day deals, though Amazon has repeated over and over that consumers are welcome to sign up for a free 30-day trial of Prime in order to participate. Bear in mind that if you don’t cancel the service before the free trial period expires, Amazon will bill you for $99. Got it? Good. Now here’s a selection of what shoppers can expect in terms of Prime Day deals on Wednesday:

• Kindle, $30 off
• Fire HD 7, $60 off
• 32-inch LED TV, $75
• 40-inch 1080p LED TV, $115
• Brand-name 32-inch Smart HDTV, under $200
• Over 50% off two Nikon COOLPIX cameras
• Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
• 40 lightning deals on DVDs up to 75% off
• Up to 50% off any of the Harry Potter books
• 30% off select clothing, shoes, jewelry, watches & more
• 60% off Amazon Elements Baby Wipes with code ELEMENTS60
• Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit

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