Visit the typical ATM and all you come away with is some of your own money, and perhaps a bitter taste in your mouth after coughing up a $3 fee.
Some very special ATMs set up by TD Canada, however, have been giving customers a whole lot more—like the opportunity to toss out the opening pitch in a Major League Baseball game, and a free trip to Disneyland for a single mom and her kids.
In this highly unusual case, the ATM acronym stands for “Automated Thanking Machine,” and TD Canada secretly recorded a bunch of customers on video while they’re receiving their very special gifts. It was edited and put into a YouTube ad that was posted last week and has generated more than 3 million page views.
It may seem like there are some privacy concerns. The bank bizarrely knows all sorts of intimate details about these customers’ private lives. For instance, it’s no coincidence that the guy who gets to throw out the opening pitch to Jose Bautista at a Toronto Blue Jays game just so happens to be a huge Blue Jays fan.
The robot-like voice emanating from the machine also gets into a deep conversation about how one elderly woman has a daughter in Trinidad who is stricken with cancer. Creepy, right? But when that voice announces that the bank is giving the woman a free flight to see her daughter, the heartwarming, tear-inducing scene that results apparently is enough to cast aside any qualms about invasion of privacy.
It turns out that the banks gathered information about these customers the old-fashioned way–with local staffers asking about their lives–rather than sneakily via reviewing Facebook accounts or scanning customer purchase histories. Most banks and companies use our personal information to try to sell us more stuff, but in this instance it was used to pick out the perfect, incredibly thoughtful gift. See for yourself.