MONEY Sports

Stanley Cup Ticket Prices Collapse with Rangers Down 3-0

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New York Rangers Carl Hagelin (62), left, reacts as the Los Angeles Kings Willie Mitchell (33) and Slava Voynov (26), celebrate a second period goal by Mike Richards, center, during Game 3 of the NHL hockey Stanley Cup Final, Monday, June 9, 2014, in New York. Kathy Willens—AP

A week after Stanley Cup ticket prices soared, the Rangers are on the verge of losing the series to the L.A. Kings, and seats at New York's Madison Square Garden are selling below face value.

Here’s hoping you didn’t buy tickets for Game 4 of the Stanley Cup last week, when prices for the “cheap seats” spiked over $1,000 as New York Rangers fans eagerly sought the chance to see their team fight for the championship for the first time in two decades. The Rangers lost the first two games of the series against the Los Angeles Kings in excruciating overtime sessions in L.A. And after the Rangers lost Game 3 on Monday night at Madison Square Garden, the bottom dropped out of the market for tickets.

As of first thing on Tuesday morning, the get-in price on the secondary market for Game 4 in New York dropped 42.62% compared to asking prices prior to Game 3, according to the ticket sale and research site TiqIQ. Before the Rangers had gone down 3-0 in the series—one loss away from elimination—the get-in price for Game 4 stood at $955, down only slightly from last week. Afterwards, the cheapest tickets were selling for $548.

And prices have continued to fall. At the popular ticket resale site StubHub, get-in prices were starting at $528 as of 7 a.m. on Tuesday, and they dipped to $488 by 9:30, then to $470 by around 10:15.

Prices have already dropped below the face value of what’s currently being offered to the public via Ticketmaster, according to TiqIQ’s Chris Matcovich, who anticipates a further fall in price as we get closer to Game 4. “The quantity is not extremely high so I expect them to fall some more maybe $300’s,” Matchovich said via e-mail. “The crazier thing is a lot of people spent $1000 to $1100 earlier this week for this game. Now they wake up this morning and the value of their ticket has plummeted.”

As for a potential Game 6 back in New York’s Madison Square Garden, the get-in price is now hovering at about $1,100. That’s certainly pricey. But it’s down significantly from last week, when the cheapest seats were selling in excess of $1,700. If there is a Game 6, of course, the Rangers will have to have won Games 4 and 5, and they’ll be within a couple more wins of making an amazing comeback. Potentially.

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