TIME Opinion

Scooby Doo and the Unfortunate Case of Fat Shaming

The latest Scooby Doo film "curses" Daphne by turning her from a size 2 to an 8

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Tuesday marked the release of Frankencreepy, Warner Bros.’s latest straight-to-video Scooby Doo feature. But it turns out the real villain in the kid’s flick isn’t the monster. It’s Warner Bros. Here’s why.

The movie begins innocently enough. Velma inherits her uncle’s haunted castle, unleashing a curse on the Mystery Gang that makes them lose what they “hold most dear.” Scooby, for example, loses his snacks. And what fate, pray tell, befalls stylish and slender Daphne? She transforms from a size 2 to… a size 8.

That’s right, it is a “curse” to be a size that’s considerably smaller than the national average, which the U.S. Centers for Disease Control and Prevention (CDC) calculates at 5’4″ and 166 pounds. Cue the tears, screams and shattered cartoon mirrors! Because according to this supposedly feel-good-flick, weight gain is the ultimate horror.

This screengrab from the film shows how “cursed” Daphne is portrayed in the film. Which is still below the average size of an American woman:

Scooby Doo: Frankencreepy

Here’s a self-reported actual size 8, exhibited by the beautiful Mariska Hargitay:

Haley & Jason Binn Host A Memorial Day Party
Mariska Hargitay attends Haley & Jason Binn’s Memorial Day party Johnny Nunez—Getty Images

And here’s Christina Hendricks, another redheaded icon who displays her reported size-14 curves with pride:

Cast member Christina Hendricks poses at the premiere for the seventh season of the television series "Mad Men" in Los Angeles, California April 2, 2014.
Cast member Christina Hendricks poses at the premiere for the seventh season of the television series “Mad Men” in Los Angeles, California April 2, 2014. Mario Anzuoni—Reuters

But back to Daphne:

Scooby Doo: Frankencreepy

We don’t need to call the Mystery Gang to figure out where kids pick up unrealistic body expectations and weight stigma.

“It’s sad to think that my daughter can’t even watch a cartoon about a dog solving mysteries without negative body stereotypes being thrown in her face,” blogger Tom Burns wrote. And for a mere $3.99 on Amazon Prime, you too can subject your elementary-school-age daughter to an early dose of fat shaming

In a statement to the Huffington Post, however, Warner Bros. said that while Daphne does lose “her good looks (mainly her figure and her hair)”— implying that an actual realistic figure isn’t, in fact, an attractive one — the message is one of empowerment since Daphne realizes she was being superficial and Fred still thinks she’s hot.

While Daphne is at first upset by the sudden change, there is a touching moment where Fred points out that he didn’t even notice a change and that she always looks great to him.

At the end, when Velma explains how they figured out the mystery, she points out that the curse actually DIDN’T take away what means the most to each of them: their friendship.

The loss of Daphne’s regular appearance is proven to be a superficial thing, and not what actually matters the most to her.

There’s a good message for your 10-year-old. Not having an almost unattainably perfect figure doesn’t matter “the most.” It just matters a lot.

Jeepers.

(Warner Bros is owned by Time Warner, which spun off TIME parent company Time Inc earlier this year.)

TIME Infectious Disease

1,400 Are Dead From Ebola and We Need Help, Says Doctors Without Borders President

Workers prepare the new Doctors Without Borders (MSF), Ebola treatment center on Aug. 17, 2014 near Monrovia, Liberia. Tents at the center were provided by UNICEF.
Workers prepare the new Doctors Without Borders, Ebola treatment center on Aug. 17, 2014 near Monrovia, Liberia. Tents at the center were provided by UNICEF. John Moore—Getty Images

The epidemic won't be contained without more treatment centers, coordinated action, logistical assets and health workers 

Entire families are being wiped out. Health workers are dying by the dozens. The Ebola outbreak raging in Guinea, Liberia and Sierra Leone has already killed more people than any other in history, and it continues to spread unabated.

And the death toll is being exacerbated by an emergency unfolding within an emergency.

People are also dying from easily preventable and treatable diseases like malaria and diarrhea because fear of contamination has closed medical facilities, leading to the effective collapse of health systems. While I was in Liberia last week, six pregnant women lost their babies over the course of a single day for lack of a hospital to admit them and manage their complications.

Over the past two weeks, there have been some welcome signs but not enough action: the World Health Organization (WHO) declared the outbreak a “Public Health Emergency of International Concern” and announced additional funds to fight the disease; the World Bank announced a $200 million emergency fund; and the UN Secretary General appointed a special envoy for Ebola.

But 1,350 lives have already been lost. To prevent more deaths, these funding and political initiatives must be translated into immediate, effective action on the ground.

We need medical and emergency relief workers to trace those who may be infected, to educate people about protection measures and to work in treatment centers. Many more people are needed in the field, right now.

Doctors Without Borders/Médecins Sans Frontières (MSF) medical teams have treated more than 900 patients in Guinea, Sierra Leone and Liberia. We have 1,086 staff operating in these countries and we have just opened a 120-bed treatment center in Liberia’s capital, Monrovia, making it by far the largest Ebola center in history. But it is already overwhelmed with patients and we simply do not have additional response capacity. Others must enter the breach.

In Kailahun, Sierra Leone, 2,000 people who came into contact with Ebola patients must be urgently followed up. But we have only been able to trace about 200 of them.

Health promotion campaigns and body collections are stalled for lack of vehicles or fuel. Epidemiologists are unable to work because of a lack of logistical support. And pervasive fears among communities that had never encountered Ebola have provoked riots against health workers.

The epidemic will not be contained without a massive deployment on the ground. WHO in particular must step up to the challenge. And governments with the necessary medical and logistical resources must go beyond funding pledges and immediately dispatch infectious disease experts and disaster relief assets to the region.

Additional resources are needed to properly map the epidemic, implement efficient general hygiene measures in all medical and public places, run safe treatment centers, trace suspected cases, train health workers, set up functioning alert and referral systems and, crucially, spread accurate information about how people can protect themselves from infection.

Equally important is fighting fear. Quarantines and curfews will only breed more of it. People need to have access to information, otherwise distrust of health workers will only increase and provoke further violence. Communities and governments need to work together to control the epidemic and care for the sick.

Some measure of humanity must also be restored in the fight against Ebola.

As doctors, we have been forced to provide little more than palliative care because of the sheer number of infected people and lack of an available cure. The extreme measures needed to protect health workers, including wearing stifling protective suits, also means we cannot remain bedside with patients to ease their suffering, or allow family members to do so. In their final hours, many people are dying alone.

While we try to find creative solutions to enable families to communicate with their sick relatives, they should at minimum be supported to participate safely in the burials of loved ones. This would also help rebuild trust between communities and those trying to contain the epidemic.

At the same time, additional support is needed to prevent health systems in Liberia and Sierra Leone from further collapse. After years of civil war, these countries already struggle to meet the basic health needs of their people, let alone cope with a public health emergency of this magnitude. Sierra Leone and Liberia, for instance, have just 0.2 and 0.1 doctors per 10,000 people, respectively (a rate 240 times less than in the United States).

Last week, all of Monrovia’s hospitals were at one point closed. There is no surgical care available in the entire country right now. Pregnant women cannot receive emergency C-sections. Health facilities must be re-opened or established to treat common illnesses. We will otherwise face a second wave of this health catastrophe.

Slowing and then halting this outbreak requires much more than money and statements. The only way to contain the epidemic is to increase the response capacity in affected areas, not by closing borders and suspending air travel.

Meaningful and coordinated action is needed on the ground today if we don’t want to be reduced to counting the dead for many weeks to come, whether from Ebola or other far less sinister diseases.

Dr. Joanne Liu is the international president of Doctors Without Borders/Médecins Sans Frontières (MSF).

TIME

This Berry Is Causing A Super-Food War Between America and Canada

A fruit picker holds a quart basket of Saskatoon berries at G&S Orchards in Walworth, N.Y. on June 26, 2013 .
A fruit picker holds a quart basket of Saskatoon berries at G&S Orchards in Walworth, N.Y. on June 26, 2013 . Jim Ochterski—AP

Americans haven't warmed to the name. How about "juneberry" instead?

“One berry, two berry, pick me a…Saskatoon berry?!” The name of this little-known purple fruit doesn’t exactly roll off the tongue. No marketer’s dream here. And now some Canadians who have long cultivated the tiny super-food are crying foul over a quiet U.S.-led push to re-brand it: from saskatoon to juneberry. And there’s no truce in sight.

Thanks to its powerful anti-oxidant properties and to the entrepreneurial efforts of a handful of commercial growers, this under-the-radar berry has garnered a new wave of interest in parts of the U.S. Some think this delicious fruit–it tastes like a mixture of cherries, almonds and grapes– could be on its way to hit the super-fruit jackpot, a market whose juice segment alone will be worth $10 billion by 2017, predicts research firm Euromonitor International.

If only Americans could pronounce its name. Or spell it. (Canadians, of course, have no diction problems since the name is derived from the city in the Saskatchewan province, Saskatoon.)

Jim Fang, saskatoon berry expert and professor—he fittingly hails from the University of Saskatchewan—is in the midst of establishing the fruit’s precise health effects, which compare to those of the blueberry, the superfruit darling of the past. His prediction: “The saskatoon berry will be offered as an alternative to the blueberry.” The two fruits even look alike.

But Canadian cultivators are a few steps ahead of their southern counterparts: Growers there scooped up 575 tons of the berry last year — dwarfing the United States’ production which is estimated at four tons — and have just begun a promising harvest that will span August.

And the fruit is so popular in Canada it has even shaped the country’s geography. Stroll the streets of Saskatoon, population 200,000, and you’ll run into a 4-meter tall bronze sculpture capturing the city’s berry-driven founding myth. It depicts a Native American chief pointing to the town’s future location while an explorer to his side dubs it the saskatoon, named after the berry long-known by the indigenous population. Canadians kept the moniker.

Yet, many Americans haven’t taken to the name. Maybe because we’re still grappling with the acai berry pronunciation.

“There are certain things that Canadians and Americans do differently and names on things happen to be one of those,” says Jim Ochterski, agriculture issues leader at Cornell University’s Cooperative Extension. The institution has championed the berry stateside by introducing it to cultivators. “We decided to predominantly call them juneberries.”

When a berry is in a pickle

Some Canadians are offended by the name change — to the extent Canadians can get offended.

Sandra Purdy, president of the Saskatoon Berry Council of Canada, the trade group representing the industry, is the de facto saskatoon berry queen of Canada. At a time when funding was flowing to Silicon Valley tech start-ups, she pitched the project of building a saskatoon business empire on the television show “Dragon’s Den,” the Canadian equivalent of “The Apprentice.” An equity firm eventually took the bait and Purdy’s company, Prairie Berries, has grown into one of the largest saskatoon berry producers in Canada.

Purdy says she felt “slighted” when, earlier this summer, she received an email from Cornell’s Cooperative Extension suggesting that Canadian growers use juneberry instead of saskatoon berry “to help overall marketing of the berry.”

“That won’t happen,” she said, “Especially given that they got those plants from Saskatchewan and our Canadian-grown berries.”

The berry is such a source of pride in Canada that it drives a few thousand enthusiasts each year to gather in the town of Mortlach, Saskatchewan, for the Saskatoon Berry Festival — a get together that centers around gobbling the berry in large quantities. (A recent slogan of the gathering: “2,500 people with purple teeth can’t be wrong…”)

One berry, two countries

Still, Americans are indebted to Canadians when it comes to this tongue-tying fruit.

When Cornell Cooperative Extension began growing juneberry in 2010, it brought in its plants from Canada, where a domesticated cultivar grows more berries per bush than any of its cousins across North America.

But Ochterski and his group from Cornell Cooperative Extension followed the money trail. When their market research revealed that Canada’s saskatoon berries seduced the palate of U.S. consumers, but the name didn’t resonate nearly as well as ‘juneberry’ did, which is what the variety found in the Northeast is called, they switched.

“It’s not the Canadian name but it’s the name that seems to sell,” says Ochterski.

It’s not a unanimous stance, however. “I just think ‘saskatoon’ has a sexier name to it than a ‘juneberry,’” says Steve Fouch, one of the founders of a group of growers in Michigan assembled under the Saskatoon Berry Institute of North America.

True to their reputation, Canadians have striven for a compromise. The packages of frozen berries Purdy exports to the U.S. were originally only labeled as ‘saskatoon berries.’ Prairie Berries now offers to its U.S. customers adding, ‘aka june berry’ – but “only… if the customer we are selling to specifically requests us to label it as such,” said Purdy.

Upon hearing about the disagreement, Faye Campbell, the village administrator in Mortlach, Canada where the Saskatoon Berry Festival took place earlier this month, attempts to reach a middle ground. “I guess we might have to change the name of the festival?” she said. “Or not?”

TIME psychology

Quiz: Are You A Narcissist?

Take the Narcissistic Personality Inventory, developed by Robert Raskin and Howard Terry.

Check the answer in each pair that comes closest to describing you. Don’t leave any pairs blank; try to complete the survey in just a few minutes. The highest possible score is 40, the lowest is 0.

Penguin Group

Excerpted from The Narcissist Next Door: Understanding the Monster in Your Family, in Your Office, in Your Bed—in Your World

Read More: The Evolution of a Narcissist

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