Las Vegas offers a great marketing platform for ErgoExpo, the ergonomics industry’s major event
Like all successful trade shows, ErgoExpo—more formally, the National Ergonomics Conference and ErgoExpo—is a galvanizing force for the industry it serves. Held each year at Las Vegas’ Caesars Palace, it attracts 1,500 human resources executives, designers, health care providers and professional ergonomists, plus everyone from name-brand manufacturers like Microsoft and Steelcase to single-product startups.
What gives the 19-year-old ErgoExpo its clout? First, it’s where the action is. Ergonomics, the science of fitting workplace conditions and job demands to the capabilities of the working population, is top of mind everywhere. “We showcase the extraordinary research being done on every aspect of workplace injury and worker productivity,” says Walter Charnizon, managing director of LRP Conferences, owners of ErgoExpo.
Second, it provides incomparable networking opportunities. “Each year, I meet exhibitors with small family businesses who tell me they get goose bumps from all the business opportunities they find,” says Charnizon. ErgoExpo also gives manufacturers of all sizes a window on new marketing opportunities—for instance, an FBI management and program analyst who came to a recent event seeking ergonomic advice on setting up and furnishing a new multimillion-dollar field office.
All attendees come to ErgoExpo to inspect the latest in such ergonomically important areas, from adjustable keyboards to zero-gravity lifts. The point of the conference and expo, says Charnizon, is to highlight state-of-the-art ergonomics while making the industry more accessible and synergistic: “We bring together people tasked with adjusting to the changing nature of the workplace and the workforce.”
Before moving ErgoExpo to Las Vegas 11 years ago, Charnizon’s firm staged the meeting at three other venues, none of which proved nearly as effective. “Las Vegas gets our business,” Charnizon says. “Every aspect of the city is geared to the highest level of hospitality and accommodation. Las Vegas is focused on helping people like me do business, and that’s why it’s the conference and meeting center of the universe.”