Las Vegas is the best place in America for showcasing products and ideas
Sony Electronics is more than a familiar consumer brand; it’s one of the most innovative names in consumer and professional electronics. Moviemakers and TV studios, for example, use Sony gear to capture and edit content. The company’s professional division also makes digital signage, security systems and an array of other ultrasophisticated electronics. Sony’s advertising sums up the overriding philosophy: “Believe that anything you can imagine, you can make real.”
Nowhere does that message resonate more clearly than at the eight to 10 spectacular trade show exhibitions that Sony mounts yearly in Las Vegas, North America’s top trade show venue. “There’s no better place on earth to showcase your wares,” says John Kaloukian, Sony Electronics vice president of U.S. sales. “Las Vegas has everything you need to make the right impression on your customers and then to entertain them royally.”
Sony makes giant splashes at two premier Las Vegas events: the annual Consumer Electronics Show held each January, and the NAB (National Association of Broadcasters) Show in April. Sony’s massive (up to 26,000 square feet) booths at the two events are typically double the size of the shows’ next-largest installations. At a recent NAB Show, Sony’s booth featured a 53-foot production trailer—the kind you see parked outside major sports events. Guests strolled through the truck’s interior, inspecting each cutting-edge piece of equipment.
The company also participates in several more specialized Las Vegas events, such as InfoComm and the Digital Signage Expo, aimed at specific segments of the commercial electronics market. “Our first goal,” says Kaloukian, “is to get customers to spend time with our engineers and sales and marketing team to get an overview of the products and solutions that Sony offers, along with some of our future technologies. Las Vegas is ideal for that. Not only are its convention facilities unsurpassed, but it’s a place our customers really love visiting.”