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Oct 17, 2018

# Mindy Grossman

Redefining Wellness

by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


![Mindy Grossman](https://static.time.com/v3/assets/bltea6093859af6183b/blte90a17a6bb992bae/69893cd9bc6cfc592a3e7360/mindy-grossman-treatments-healthcare-50.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

In September, Weight Watchers whittled its name to WW, a symbol of a new commitment to wellness over weight loss. But CEO Grossman has been on that mission for months, removing artificial ingredients from WW food products, planning a meal-kit launch and investing hundreds of thousands of dollars in helping families in poverty afford healthy groceries. _—Jamie Ducharme_


Mindy Grossman

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