America’s Logo Should Display Our Benevolence

Question Everything America Logo George Lois

The Statue of Liberty is still America’s most meaningful symbol

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I would resurrect and reinforce America as a benevolent culture, dynamically invigorated by immigrants seeking a better way of life (including my then 13-year-old Greek father in 1907), by depicting the torch of the Statue of Liberty. To me, it is still America’s most passionate and meaningful symbol. I added the branding slogan “Welcome to our land of Freedom” to leave no doubt that we must always be a welcoming society. I brand our nation “AMERICA, AMERICA,” an echo of the song “America the Beautiful.”

Lois is the creative director at Good Karma Creative in New York City. He is known for being the original Mad Man in creative advertising and for his iconic Esquire covers (1962–72).

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