TIME Careers & Workplace

How to Impress Anyone in 30 Seconds or Less

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Be mindful of body language

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Some experts estimate that 85 percent of your financial success comes not from your skills or knowledge but from your ability to connect with other people and engender their trust and respect.

Within seconds, everyone you meet forms an impression that largely determines whether they’ll like, trust, and respect you.

Whether you’re job-hunting or fundraising or leading an organization, making a good impression is absolutely critical. (No pressure, right?)

So whether you are looking to raise money for your company, or you are managing your team or leading your business, connecting to people and making a great impression is very important.

Here are some tips to help you win hearts and minds in 30 seconds:

Neutralize the fight-or-flight response.

The first few seconds of a first encounter are driven by instinctive reactions. Each person makes unconscious immediate appraisals that center around how safe they feel. Be mindful of your immediate signals, and make sure they could never be perceived as threatening.

Respect boundaries.

Be mindful of personal space and respect the boundaries of others. If in doubt, follow the other person’s cues: if they lean in, you lean in; if they stand back, you do the same. Remember that concepts of appropriate personal space vary by culture.

Feed expectations.

In business, first impressions are frequently colored by expectations. We expect people to live up to the image we have created in our minds from their reputation, phone calls, emails, or texts. We expect consistency with that general image — and without it, we feel some degree of disappointment and confusion. It’s not the time to surprise others with a new side of your personality.

Be mindful of body language.

It accounts for more than half of what others respond to initially — so it literally does speak louder than words. Hold yourself in a way that signals attention and an open heart, and keep a facial expression that combines authority with approachability and eye contact.

Stay positive.

The language of the brain is pictures, sounds, feelings, and to a lesser extent, smells and tastes. It’s much more difficult to translate negatives into brain-friendly imagery than positives. Work to develop a positive explanatory style.

Keep control of your attitude.

The general energy you give off is one of the first unconscious things people respond to. If you’re frazzled, project calm. If you’re distracted and unenthusiastic, project positivity. (You’ll not only make a better impression, but you can influence your own mood.)

Manage your moods.

People are drawn to warmth, enthusiasm, and confidence more than anger, arrogance, and impatience. Whatever is going on around you, manage your responses to get the best response from others.

Synchronize.

Make sure your words, your tone of voice, and your body language are all saying the same thing. Mixed messages put off others, but consistency gives you clarity and credibility.

Use sensory language.

Activate people’s senses, and mix up your imagery to make sure you hit their strength. Whenever possible, use descriptions of visual images, sounds, textures, motion, and feelings to add meaning to what you’re saying.

Be curious, open-minded, and interested.

If you can get the other person talking and keep them talking, odds are they’ll be drawn to you. Be interested and open-minded; ask questions that spark their imagination and ignite conversation.

Dress for success.

Find a personal style that represents who you are and the message you want to send about yourself. Look at your dress and appearance as packaging a product.

Have a personal statement.

Have a personal statement prepared and memorized so you can tell others concisely and eloquently what you do, what it means to you, and why it makes a difference. Think of it not as a sales pitch but an engaging and artfully crafted mini-presentation.

Work through these points and you should have a great first impression all lined up.

One final tip as you get out there:

Treat every connection you make as if it’s the most important thing you’ve ever done. Because, frankly, you never know when it actually will be.

This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article above was originally published at Inc.com

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MONEY Social Security

This Surprising Sign May Tell You When to Claim Social Security

old woman facing younger woman in profile
Liam Norris—Getty Images

For aging Americans, the condition of your skin can be a barometer of your overall health and longevity.

Skin is in, and not just for beach-going millennials. For boomers and older generations, the condition of your skin, especially your facial appearance, is a barometer of your overall health and perhaps your life expectancy, scientists say. And as the population ages—by 2020 one in seven people worldwide will be 60 or above—dollars are pouring into research that may eventually link your skin health to your retirement finances.

What does your skin condition have to do with your health and longevity? A skin assessment can be a surprisingly accurate window into how quickly we age, research shows. Beyond assessing your current health, these findings can also be used as to gauge your longevity. This estimate, based on personalized information and skin analysis, may be more reliable than a generic mortality table.

All of which has obvious implications for financial services companies. One day the condition of your skin—your face, in particular—may determine the rate you pay for life insurance, what withdrawal rate you choose for your retirement accounts, and the best age to start taking Social Security.

Skin health is also a growing focus for consumer and health care companies, which have come to realize that half of all people over 65 suffer from some kind of skin ailment. Nestle, which sees skin care as likely to grow much faster than its core packaged foods business, is spending $350 million this year on dermatology research. The consumer products giant also recently announced it would open 10 skin care research centers around the world, starting with one in New York later this year.

Smaller companies are in this mix as well. A crowd funded start-up venture just unveiled Way, a portable and compact wafer-like device that scans your skin using UV index and humidity sensors to detect oils and moisture and analyze overall skin health. It combines that information with atmospheric readings and through a smartphone app advises you when to apply moisturizers or sunscreen.

This is futuristic stuff, and unproven as a means for predicting how many years you may have left. I recently gave two of these predictive technologies a spin—with mixed results. The first was an online scientist-designed Ubble questionnaire. By asking a dozen or so questions—including how much you smoke, how briskly you walk and how many cars you own—the website purports to tell you if you will die within the next five years. My result: 1.4% chance I will not make it to 2020. Today I am 58.

The second website was Face My Age, which is also designed by research scientists. After answering short series of questions about marital status, sun exposure, smoking and education, you upload a photo to the site. The tool then compares your facial characteristics with others of the same age, gender, and ethnicity. The company behind the site, Lapetus Solutions, hopes to market its software to firms that rely heavily on life-expectancy algorithms, such as life insurers and other financial institutions.

Given the fledgling nature of this technology, it wasn’t too surprising that my results weren’t consistent. My face age ranged between 35 and 52, based on tiny differences in where I placed points on a close-up of my face. These points help the computer identify the distance between facial features, which is part of the analysis. In all cases, though, my predicted expiration age was 83. I’m not taking that too seriously. Both of my grandmothers and my mother, whom I take after, lived well past that age—and I take much better care of my health than they ever did.

Still, the science is intriguing, and it’s not hard to imagine vastly improved skin analysis in the future. While a personalized, scientific mortality forecast might offer a troublesome dose of reality, it would at least help navigate one of the most difficult financial challenges we face: knowing how much money we need to retire. A big failing of the 401(k) plan—the default retirement portfolio for most Americans—is that it does not guarantee lifetime income. Individuals must figure out on their own how to make their savings last, and to be safe they should plan for a longer life than is likely. That is a waste of resources.

I plan to live to 95, my facial map notwithstanding. But imagine if science really could determine that my end date is at 83, give or take a few years. It would be weird, for sure. But I’d have a good picture of how much I needed to save, how much I could spend, and whether delaying Social Security makes any sense. I’m not sure we’ll ever really be ready for that. But not being ready won’t stop that day from coming.

Read next: This Problem is Unexpectedly Crushing Many Retirement Dreams

MONEY Travel

10 Quirky, Fun, and Cheap Summer Vacation Lodging Ideas

Usually around $100 or less for the opposite of a cookie-cutter motel.

Often, the best thing a traveler can say about a motel is that it was just like you’d expect. In other words, there was nothing memorable about the stay whatsoever. Instead of planning your summer vacation pit stops around basic hotels and motels that are serviceable—but also anonymous and utterly forgettable—consider venturing off the beaten path this summer. Here are 10 funky and unique kinds of lodging that are sure to create great memories for road trips and family vacations.

  • Treehouses

    Out ’n’ About Tree resort
    Woods Wheatcroft—Aurora Open/Corbis Out ’n’ About Tree resort

    It’s a cliché, but you’re bound to feel like a kid again if you get the chance to spend the night in a treehouse—perhaps while bringing along kids of your own. At Oregon’s Out ‘n About Treehouse resort (or “treesort), guests choose between more than a dozen different treehouse rentals, starting at $130 per night. The treehouses are reached by rough-hewn stairs, handcrafted spiral staircases, and swinging bridges. Most of the accommodations are 15 to 20 feet off the ground, though the highest treehouse is perched 47 feet up in a Douglas fir. There are quite a few independent Airbnb treehouse rentals around the country too.

  • Tipis

    First Peoples Buffalo Jump State Park, Ulm, Montana
    Stephen Saks Photography—Alamy First Peoples Buffalo Jump State Park, Ulm, Montana

    The tipis offered as overnight lodging from the Under Canvas operations at Yellowstone and Glacier national parks fall into the category of “glamping,” i.e., glamorous camping. With cots, mattresses, pillows, blankets, towels, and safari chairs all provided under a canvas tipi exterior, you’ll hardly be roughing it. Starting at $95 per night, it’s one of the cheapest options that can still be described as luxury camping. Some state parks in Montana, Minnesota, and North Dakota rent tipis for overnight stays as well.

  • Hike-In Lodges

    Hikers walk past the lodging area at the Granite Park Chalet in Glacier National Park, Montana.
    Matt Mills McKnight—Reuters/Corbis Hikers walk past the lodging area at the Granite Park Chalet in Glacier National Park, Montana.

    When the only way to get to your accommodations is on foot, one thing is for certain: There’s no way your sleep will be disturbed by the sounds of honking cars or road traffic. Beyond the tranquility of staying overnight in a hut or lodge reached only via hiking trails, guests get to enjoy the way that somehow conversation, food, and yes, sleep, are always better after long, active days in the great outdoors. Among the hike-in options around the country: The Hike Inn in northern Georgia, the backcountry Granite Park Chalet and Sperry Chalet lodges in Glacier National Park, and the series of huts in the White Mountains of New Hampshire maintained by the Appalachian Mountain Club (from $127 per person, dinner and breakfast included).

  • Lighthouses

    Pigeon Point Lighthouse Electric Candlelight
    Tyler Westcott—Getty Images/Flickr Pigeon Point Lighthouse Electric Candlelight

    The sound of crashing waves below, the salty smell in the air, and the views that stretch for miles of empty water are among the memories that you’ll come home with after a night spent in a lighthouse. At just $28 for a dorm bed and $76 for a private room, northern California’s Pigeon Point Lighthouse Hostel has to be one of the world’s most affordable lighthouses that welcome travelers. Other options include the Race Point Lighthouse in Cape Cod and Michigan’s Big Bay Lighthouse B&B.

  • Fire Lookouts

    150623_EM_QuirkyLodging_FireLookout_Webb
    Ei Katsumata—Alamy Webb Mountain Fire Lookout in the Kootenai National Forest in northwestern Montana

    Dotting the deep forests of the western mountain states, fire lookouts were built decades ago to be manned by rangers hoping to warn of forest fires as soon as they erupted. Modern technology has made fire lookouts less of a necessity. But the structures remain, and dozens of fire lookouts can be rented by the night or week. Montana has the most lookouts available for rent, with 20; Oregon has 19, while Idaho has 11. The Squaw Mountain Lookout, one of two fire lookouts in Colorado, is a 14-foot-by-14-foot granite lodge built in the 1940s at an altitude of 11,000 feet. The cabin, which rents for $80 per night, comes with an electric stove, refrigerator, heat, and beds, but no fresh water. Most important, the building is encircled with windows—it’s a lookout, after all—and the views are endless.

  • Covered Wagons

    Old western trailer functioning as a hotel room on Bar 10 Ranch Hotel, Grand Canyon, Arizona
    Alamy Old western trailer functioning as a hotel room on Bar 10 Ranch Hotel, Grand Canyon, Arizona

    OK, so spending the night in a covered wagon is sort of a gimmick. Inside, the accommodations are usually not all that different from the bunks in a basic state park cabin. But this is a seriously fun gimmick, especially for anyone fascinated with the era of cowboys, pioneers, and “Little House on the Prairie.” The wagon accommodations at Colorado’s Strawberry Park Hot Springs run $60 per night and include access to the natural hot spring pools. Some campgrounds, like Smokey Hollow in Wisconsin, have big wagons that can fit the whole family (from $70 for up to five people). And the Bar 10 Ranch, within striking distance of the Grand Canyon in Arizona, has a wide range of lodging options including 13 covered wagons.

  • Train Cabooses

    150623_EM_QuirkyLodging_Caboose_RedCaboose
    Alamy The Red Caboose Motel, Ronks, Pennsylvania

    Around the country, retired cabooses and train cars have been given new life as private nightly rentals at B&Bs and hotels. Iowa’s Mason House Inn, for instance, has eight rooms in the main house, which was built in 1846, as well as the circa 1952 Caboose Cottage out back. Over in Missouri, the Cruces Cabooses B&B consists of a pair of cabooses from the Burlington Northern and Santa Fe lines that sleep five or six and rent for around $100 per night. Meanwhile, in Pennsylvania’s Amish country, the Red Caboose Motel welcomes overnight guests and daytime visitors to check out more than three dozen train cars on the property.

  • Yurts

    Treebones Resort offers ocean view yurts on Highway 1 in Big Sur, California known as glamping, or luxury camping.
    Lisa Werner—Getty Images Treebones Resort offers ocean view yurts in Big Sur, California.

    Yurts are basically tents. But they’re round, sturdy, and tall, meaning they’re tents that won’t leak, and that give you the space to stand up and stretch your arms. All in all, they provide all the fresh air of tent camping—without the claustrophobia. State parks in places like Idaho and Washington have tons of yurts at very affordable rates. The Treebones Resort in Big Sur, Calif., offers the more upscale yurt experience, with queen-size beds, running water, and redwood decks overlooking the Pacific.

  • Converted Jails

    Liberty Hotel
    Michael Weschler Guest rooms at the Liberty Hotel in Boston, which used to be the Charles Street Jail, often go for more than $500 per night.

    The more traditional way to spend the night in jail may not cost the “guest” any money, but we’ll go out on a limb and say that the former prisons converted into hotels are probably more comfortable. In 2007, the old Charles Street Jail in Boston was reborn as the $500+ per night Liberty Hotel (liberty, like freedom, get it?), a luxury property that preserved the old jail’s catwalks and 90-foot atrium as the centerpiece. More affordable voluntary jail cells can be found here and there around the country, such as the Jailhouse Suites ($99 per night) in Yellow Springs, Ohio.

  • Drive-in Movie Motels

    150625_EM_QuirkyLodging_Movie_ShootingStar
    Dimitry Bobroff—Alamy Shooting Star Drive-In Airstream Park in Escalante, Utah.

    There’s movie night, and then there’s MOVIE NIGHT. Motels in Vermont (Fairlee Motel & Drive-In) and Colorado (Best Western Movie Manor) both offer the exceptionally rare opportunity to catch a movie at the drive-in from the comfort of your bed. Yet another bucket list booking for movie nuts is Utah’s Shooting Star RV Resort, which in addition to RV sites rents Airstream Trailers from $119—and the property boasts a vintage on-site drive-in movie screen and films on Tuesday, Thursday, and Saturday nights.

TIME real estate

Airbnb Wants To Help You Buy A Home

Airbnb Said to Be Raising Funding At $10 Billion Valuation
Andrew Harrer—Bloomberg/Getty Images The Airbnb Inc. application is displayed on an Apple Inc. iPhone in this arranged photograph in Washington, March 21, 2014.

Home rental service Airbnb wants to help its users become homebuyers. The company announced a partnership with Realtor.com, a website that lists real estate, so that homebuyers can check out the neighborhood ahead of putting down any cash on a place.

“Our relationship with Airbnb—a company that helps millions of people feel at home in communities around the world—allows us to reduce some of the unknown factors associated with relocating to a new community,” according to Ryan O’Hara, CEO of Realtor.com’s parent company Move, in a statement.

With the partnership, Airbnb users can click on a Realtor.com listing and get an option to book a place through the service in the neighborhood, USA Today reported.

“As we offer a variety of unique accommodations in neighborhoods across the country, we’ll be able to allow potential homeowners the special opportunity to experience those neighborhoods as if they already live there – before making the decision to buy,” according to Airbnb’s Chip Conley.

TIME Beer

Congress Could Strip Samuel Adams Of Its Craft Beer Crown

Oktoberfest Sponsored By The Village Voice Presented By Jagermeister Hosted By Andrew Zimmern - Food Network New York City Wine & Food Festival Presented By FOOD & WINE
Cindy Ord—2014 Getty Images A view of Samuel Adams at Oktoberfest sponsored by The Village Voice presented by Jagermeister hosted by Andrew Zimmern during the Food Network New York City Wine & Food Festival Presented By FOOD & WINE at Studio Square on October 19, 2014 in New York City.

Congress is ready to get into the craft beer business, which could mean bad news for big batch craft brewers like Sam Adams.

Senator Ron Wyden, a Democrat from Oregon, proposed the new Craft Beverage Modernization and Tax Reform Act that would give the U.S. government the right to define who is and isn’t a craft brewer.

The law essentially redefines the tax structure for small to mid-size brewers and would, accordingly, group them into three categories based on new excise taxes, which was outlined by MarketWatch.

  1. The craft brewers, those producing under 2 million barrels per year would get the deepest tax cuts.
  2. The mid-size brewers, those producing 6 million barrels or less, get a slight tax break.
  3. The macro brewers, which don’t get a tax break beyond their first 6 million barrels of production.

It’s a technicality, essentially a quirk of the law that would group companies for tax purposes. But, it would leave a number of big-name craft brewers out of the first category and in a higher tax bracket. That includes Boston Beer Co., which produces 4.1 million barrels (including non-beer beverages such as Angry Orchard cider and Twisted Tea), as well as Yuengling (2.7 million barrels) and North American Breweries (about 2.6 million barrels) with its Magic Hat, Pyramid and other brands.

Given Boston Beer’s recent production growth, almost 20% per year, it could possibly enter the macro brewer league in less than three years.

Until now, to be labeled a craft beer, breweries had to fit within restrictions designated by the Brewers Association craft beer industry group that involved barrels of production, percentage of a brewery owned by a non-craft brewer and more “traditional” aspects.

The industry self-policer has been somewhat accommodating to its peers in years past. It raised the barrel-production limit to 6 million from 2 million in 2010 to allow Boston Beer to lay claim to the craft beer title.

Boston Beer has been on a production tear in recent years, averaging more than 20% growth annually. If it stays the course, it could possibly reach the 6-million-plus macro brewer league in less than three years, leaving its craft brewing title far behind.

TIME space travel

Watch Explosive New Video of SpaceX’s Rocket Landing Test

The April test ended unsuccessfully

SpaceX on Thursday released new video of an April landing test of the Falcon 9 rocket that nearly ended in success — until it tipped over and exploded.

Unlike previous footage, this video comes from a tracking camera that followed the first stage Falcon 9, or the part of the rocket that detaches from the cargo vessel bound for the International Space Station, according to SpaceX. A rocket’s first stage normally falls back into the ocean — a harmless but expensive loss. If the Falcon 9 could land successfully, it would mark a huge step towards SpaceX’s goal of more efficient spaceflight.

Another landing test is scheduled for June 28 shortly after the Falcon 9 launches at 10:21 a.m. ET from the Cape Canaveral Air Force Station in Florida. The event is subject to weather and other delays.

TIME Lululemon

Why Lululemon Is Recalling Women’s Tops

Lululemon Athletica Inc. Chief Executive Officer Laurent Potdevin At New Hong Kong Store
Bloomberg—Bloomberg via Getty Images Athletic apparel sits on display inside a Lululemon store.

There have been seven reported injuries

Lululemon has been stung by another product recall, though thankfully for the apparel retailer, this time it isn’t because its pants were deemed too see-through.

The yoga and running gear maker is recalling a women’s top that it sold for six years beginning in 2008 due to a hazard tied to the top’s elastic draw cord. The cord has a hard tip in the hood area of the top that can be pulled or caught on something and when released, it can snap back and result in injury, according to the U.S. Consumer Product Safety Commission.

Lululemon sold about 133,000 of the tops in the U.S. and 185,000 in Canada. There have been seven reported injuries to customers face and eyes, the CPSC said. Details about the recall, and who to contact at Lululemon if a consumer wants to learn more about the tops affected by the recall, can be found here.

The recall is a small hiccup for the retailer as it aims to move away from quality concerns for its gear after some yoga pants were deemed too see-through. That product recall led to the firing of Lululemon’s chief product officer and after only a few months, the exit of the company’s then-CEO Christine Day.

But since then, sales have been consistently jumping and analysts have praised Lululemon as one of the key “winners” in the activewear market. Many Wall Street observers say that even with heightened competition from Nike, Under Armour, and Gap’s Athleta brand in the women’s apparel arena, Lululemon is still outpacing its competitors.

“The recall may result in some negative press in the near term, but fundamentally LULU is strong and aiding the gap versus competitors,” said Sterne Agee analyst Sam Poser. He said the recall wouldn’t materially affect the retailer’s financial results.

TIME mergers

Charter Promises To Play by the Government’s Internet Rules

Charter Communications Buys Time Warner Cable In $79 Billion Deal
Yvonne Hemsey—Getty Images Charter Communications's office in Newtown, Connecticut is seen May 30, 2015.

If it's allowed to merge with Time Warner Cable

Charter is ready to go above and beyond the government’s requirements for maintaining a free and open Internet, as long as it gets to merge with Time Warner Cable. The cable and Internet giant submitted a statement to the Federal Communications Commission Thursday explaining why the proposed merger between the two companies, along with Bright House Networks, is in the public interest.

If the merger is approved, Charter said that it would not block or throttle certain types of Internet traffic or prioritize certain content in paid “fast lanes.” These are central tenets of net neutrality rules which the FCC recently reenacted, but Charter is agreeing to adhere to these standards even if the new regulations are later ruled illegal (it’s happened before).

Charter also said it would submit disputes over interconnection agreements to the FCC. Interconnection is how ISPs like Charter transfer traffic from content services such as Netflix into people’s homes. The agreements have come under increased public scrutiny over the last year due to drawn-out debates between Netflix and Internet companies like Comcast and Verizon.

Even with these promises, there’s no guarantee that the FCC will approve the merger, which would give Charter about 19 million broadband customers and 17 million TV customers. Comcast dropped a bid to acquire Time Warner Cable earlier this year after it became clear that the FCC was unlikely to approve the deal.

TIME martha stewart

Here’s Why the Martha Stewart Deal Could Go Sour

The Apprentice: Martha Stewart - Season 1
NBC—NBCU Photo Bank via Getty Images Martha Stewart

At least five new bidders want a piece of her pie

News broke earlier this week that Martha Stewart Living Omnimedia, an unprofitable lifestyle business founded by the do-it-yourself maven, would be sold to retail licensing company Sequential Brands Group.

Now the word is the deal is in flux, and fingers are pointing toward one particular CEO.

Bidding for the lifestyle guru’s company has been reopened to “at least five prospective bidders,” sources have told The New York Post. This after an announcement on Monday that Sequential would pay $353 million for the company.

The reason is simple: Sequential’s own CEO, Yehuda Shmidman, reportedly leaked details of the deal before it had been finalized. This caused shares of Stewart’s company to rise to almost $7 a piece, above the price of Sequential’s deal.

Sequential was then forced to include a “go-shop” provision in the deal, which gives Stewart the freedom to solicit higher bids for the 30 days following the announcement, the newspaper said. “It went from being a locked-up, no-shop deal to a completely renegotiated, go-shop deal over the weekend,” an insider told The Post.

The list of potential new bidders includes Meredith Corp. — which owns the licensing for the magazine properties — and Iconix, a brand management company with brands such as Peanuts, Ed Hardy, and Mossimo. The uncertainty over the deal is said to have deeply disappointed the board of Sequential, which licenses and promotes brands, including items under pop star Jessica Simpson’s collection, and Justin Timberlake’s William Rast label.

TIME Netflix

Netflix Is Launching In This Massive New Market

Netflix headquarters in Los Gatos, California, Tuesday, July 8, 2014.  (Paul Sakuma Photography) www.paulsakuma.com
Paul Sakuma—Paul Sakuma

Beware power cuts, and fiber-optic cable-eating monkeys

With subscribers in over 40 countries, Netflix has set its sights on one of the biggest markets known to Internet TV companies: India.

The company plans to expand its 62-million customer base with a launch in India in 2016, sources told The Times of India. The service will include popular local shows such as Buniyaad, Nukkad, and Malgudi Days, and will be available on Apple iOS and Google Android devices.

The move into India is notable for two reasons.

First, it continues the global expansion of the movie-streaming company with ambitions of hitting 200 countries by the end of next year. “We now believe we can complete our global expansion over the next two years, while staying profitable, which is earlier than we expected,” said CEO Reed Hastings in a letter to investors earlier this year.

Second, India is huge, and companies are speeding toward a growing market of eager web surfers. The nation of 1.2 billion people leads the world in Internet user growth across all platforms, according to the 2015 Internet Trends report by Kleiner Perkins. India has over 240 million Internet users, and added 63 million new users last year, the report said. It is the second largest market for Facebook and LinkedIn, and Amazon and Alibaba are duking it out for dominance of India’s $6 billion online retail industry. Clearly, the country is a potential cash cow for a company like Netflix.

The company has several challenges ahead. India’s broadband connection speeds are two times less than the global average, and they rank among the lowest in the Asia-Pacific region. For Netflix to thrive in the country, potential online moviegoers must fight through power cuts, jam-packed cities and, well, hungry, fiber-optic cable-eating monkeys.

Netflix said on Tuesday its board of directors has approved a seven-for-one stock split.

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