TIME

A New TIME

A new site designed especially for busy, mobile readers.

Welcome to a wholly reimagined TIME.com. The new design and interface you see today is the latest stage in an exciting—and ongoing—expansion of TIME that began last spring. We’ve invested major new resources in our site and in our staffing around the world to increase the breadth, speed and frequency of our coverage. This includes more breaking news as well as more video, interactives and photography. And you’ve responded. Our online traffic has more than doubled since January 2013. Our promise: to do every day—24 hours a day—what we have always done for the week.

Our purpose? It’s in our very name: time is valuable. So the new site is designed especially for busy, mobile readers. In fact, our data suggest that nearly half of you are currently reading this on a smartphone or tablet. TIME invented the news brief; the original magazine included 100 stories, none longer than 400 words. Fittingly, the centerpiece of our new home page is The Brief, a fast take on the 12 stories you need to know about right now, as chosen by TIME’s editors. No matter where you enter our site, you’ll get a continuous story feed on every page that allows you to move around TIME.com for a quick take on what’s happening now.

Of course, we’ll continue to provide the in-depth reporting, breathtaking visuals and revealing profiles that readers love and expect from TIME. And we’ve built a template for them, a place to tell rich, multimedia stories. The first of these launches on March 6, with a truly spectacular visit to a vantage point few people have ever seen—and with the story behind it.

TIME now reaches an audience its founders could have only dreamed of: 60 million people around the globe, in print, online and on mobile. That’s partly because there has never been a greater demand for news you can trust, stories that move you, video and photos you can’t forget and exploration of the ideas that shape how we work, play and live. We hope you’ll come here often, and we welcome your input at feedback@time.com.

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