TIME Portables

How to Sell Waterproof Gadgets, Sony Edition

But is it safe to drink the water after taking the MP3 player out?


Sony may be bidding adieu to its PC business, but the once-mighty (still-mighty?) tech giant has sure figured out how to market waterproof MP3 players.

The Bottled Walkman campaign seen in the above video tells the tale of Sony’s $100 W Series wearable MP3 player being stuffed into bottles of water and sold in vending machines at a swim training center.

As The Next Web reports, these gadget-filled water bottles made the rounds in New Zealand thanks to an ad agency there. No word on a broader push – this seems mostly like a proof-of-concept marketing test more than anything else. A true test, of course, would be to put these things into vending machines that only accepted $1 bills.


30-Second Tech Trick: How to Mute Group Email Messages

Prevent annoying reply-alls from incessantly flooding your inbox with this quick trick.


If you’re using Gmail and you’re tired of all the reply-alls coming in for a certain message, here’s what to do:

1. Select the message, and then click the More button in the upper right-hand corner, and then Mute.

2. Future replies will skip your inbox, though you won’t actually be removed from the message. To get the message back, look for it under All Mail or search for it using Gmail’s search tool.

3. There’s a similar feature for certain versions of Outlook — sometimes called Ignore — so check with your IT person (or search the web for it) to see if it’ll work.

More 30-Second Tech Tricks:

TIME Automotive

Would Buy: Concept Car Launches Flying Drone to Scout Traffic and Take Selfies

It's meant to be affordable and stylish – aimed squarely at youngsters who like selfies and don't like traffic.


Renault has cobbled together a compact SUV concept called the Kwid. It’s meant to be affordable and stylish – aimed squarely at youngsters who like selfies and don’t like traffic.

In that spirit, the Kwid sports a little flying drone that can launch from the roof of the car, buzzing up ahead of it to scout out traffic conditions or hovering above it to record your ever-exciting commute. You could then share footage and photos of you driving, for instance. A car selfie, as it were.

In the above video, you can watch Renault staffers talk about the Kwid as though it’s a tried and true product, though don’t get too excited: This is simply a concept right now, which may or may not ever make it to market. Aside from the drone thing, the driving setup is a bit unique as well. Renault imagines the resurgence of the old-timey bench seat, except this time, the driver sits in the middle, with a passenger on either side. Cozy!

Renault Kwid [Renault.com via The Verge]

TIME Web Video

FINALLY, a Goat Simulator Video Game

Immerse yourself in the wonderment of being a goat on the loose in a medium-density residential zone.


Immerse yourself in the wonderment of being a goat on the loose in a medium-density residential zone.

Run around the streets, but look out for cars! They’re not used to seeing goats. Climb up really tall construction scaffolding (or whatever that is)! Use your head to knock buckets toward humans! Do flips! Enjoy realistic neck physics!

I don’t understand what’s going on here, but I don’t want to understand.

Unfortunately, this game might never be yours to play, as it’s Coffee Stain Studios “just playing around a bit with programming stuff,” according to the YouTube video’s description.

Understandably, there are several YouTube comments, Facebook comments and tweets asking for this to become publicly playable. Keep your hooves crossed that it’ll happen.

Goat Simulator 1st Alpha Gameplay [YouTube via Geekologie]

TIME Web Video

Apple 1.24.14 Video Shot Across 5 Continents in 1 Day Using Only iPhones

To commemorate the 30th anniversary of the Mac, Apple spent January 24 shooting a short (really short – a minute and a half) film simply called "1.24.14."


To commemorate the 30th anniversary of the Mac, Apple spent January 24 shooting a short (really short – a minute and a half) film simply called “1.24.14.” You may recall January 24, 1984 as the day that Steve Jobs and friends first unveiled the Mac at an investor meeting.

The film was shot using only iPhone 5s phones, with crews working in 15 locations spread around five continents. The piece was remotely directed by Ridley Scott’s son, Jake Scott, from Los Angeles, where footage was beamed in from all the other locations. (Ridley Scott directed the infamous 1984 Mac commercial.)

When the dust had settled, the team had 70 hours of footage to comb through that had been shot on 100 iPhones. The piece was edited by a team of 21 editors led by Angus Wall. And believe it or believe it, Apple gear – laptops, desktops and tablets – was used to cut the film together.

You can check out the backstory on Apple’s site.

Thirty Years of Mac – “1.24.14” Film [Apple.com]

TIME Web Video

How to Watch the Super Bowl Live Online

No TV? No problem. Well, hopefully no problem. It's complicated. Here are a couple sources you can use to watch the big game online.

No TV? No problem. Well, hopefully no problem. It’s complicated. Here are a couple sources you can use to watch the big game online.

On Your Computer

This is probably the easiest way to watch the game online, as CBS is the network that’s broadcasting the game on TV.

Go here: http://www.cbssports.com/nfl/superbowl/live/online

The major caveat: “CBSSports.com’s live streaming of the Super Bowl is available in the United States, its territories, Puerto Rico, and Bermuda,” says CBS. If you’re not in one of those areas, you’ll have to explore – ahem – other options.

On Your Smartphone or Tablet

If you’d like to watch the game on your smartphone, you’ll need to a) be a Verizon customer and b) use Verizon’s NFL Mobile app:

Android: https://play.google.com/store/apps/details?id=com.mobitv.client.nfl2010

iPhone: https://itunes.apple.com/us/app/nfl-mobile/id432015643?mt=8

If you don’t have a compatible Verizon phone, CBS’s video streams are currently working on iPad and iPhone (I tested them and found them to be working as of 10am Friday) directly through the web browser.

Same link as above: http://www.cbssports.com/nfl/superbowl/live/online

CBS’s live streaming coverage of the game begins at 6pm Eastern on Sunday, February 3rd. Kickoff is scheduled for 6:30.

Here’s some other Super Bowl-related content while you wait:


30-Second Tech Trick: How to Schedule Email to Be Sent Later with Gmail

Send messages in the future and temporarily clear out your inbox with the same Gmail extension.


If you’re using Gmail, the Boomerang extension will not only allow you to schedule messages to be sent sometime in the future, but you can also use it to temporarily clear messages out of your inbox until you’re ready to deal with them.

More 30-Second Tech Tricks:

TIME Apps and Software

Go Home, Technology — You’re Drunk: App-Connected Bra Can Only Be Unhooked with True Love

Okay, technology. That's enough for one week. Let's get a good night's sleep tonight, lay low this weekend, and try again on Monday.

Okay, technology. That’s enough for one week. Let’s get a good night’s sleep tonight, lay low this weekend, and try again on Monday.

The True Love Tester by Japan’s Ravijour appears to only be a concept – meaning not for purchase – so we’ve got that going for us. But the general idea is that this bra connects to a smartphone app via Bluetooth, and can only be unhooked when sensors built into the bra detect true love.

And what’s true love, you ask? Well, I’m just a humble tech blogger, so the answer to that question is beyond my purview. If I’m honest, it’s a perfectly cooked cheeseburger with bacon and a fried egg on it, with a tall, ice-cold IPA flanking the left side of the plate.

But according to the people behind this bra, true love is a secretion of something called catecholamine. It’s apparently a substance that’s only secreted when you’re truly in love. No phonies! The bra detects it, relays an a-okay signal to the app, at which point your partner has access to your earthly delights. Something like that.

Here’s a video, because of course there’s a video:

No telling if or when we’ll ever see an actual product like this, but we’re an industrious species. If we want something badly enough, it’ll happen. In a sense, perhaps only true love can turn this true love tester into a purchasable product.

Product page (in Japanese) [Ravijour via Newlaunches]

TIME gmail

30-Second Tech Trick: How to Unsend Email with Gmail

Drunk? Angry? Stupid? All of the above? Cancel that email with Gmail's Undo Send feature.


If you don’t have 30 seconds to watch the above video, here’s how to do it:

1. Launch Gmail.

2. Click the gear icon in the upper-right corner, then Settings.

3. Click the Labs tab.

4. Find Undo Send and click Enable.

5. Scroll down and click Save Changes.

The next time you send an email, you’ll have 10 seconds to undo it. That’s all she wrote.

Other tech tricks:


Samsung and LG Show Off Curved TVs That You Can Bend Yourself

That title is misleading. You are not expected to bend the screens of these TV using your own strength.

There are, however, buttons on each remote that you can use to make the screens bend and unbend at your whim, all the while cackling like a maniacal supervillain in your man-lair.

Here’s a quick video of Samsung’s TV getting a workout:

Blink and you’ll miss it, right? And here’s a photo from the CES show floor of LG’s similar bendable TV concept, which sports a 77-inch screen:

LG Flickr

No word on when we’ll see one of these for sale. If you’re wondering what the point is, it’s mostly to show off that curved TV screen technology is coming and it’s coming fast. Samsung noted at its CES press conference that being able to curve this TV for watching movies while keeping it flat for watching other stuff would be a nice feature, too.

MORE: Check out TIME Tech’s complete CES coverage

Your browser, Internet Explorer 8 or below, is out of date. It has known security flaws and may not display all features of this and other websites.

Learn how to update your browser