TIME Tech

This Swiss Company Just Totally Burned the Apple Watch

Apple Watch Consumer Reports
David Paul Morris—Bloomberg Customers look at Apple Watches on display at an Apple Store in Palo Alto, Calif., on April 10, 2015.

The company says its products are timeless

Swiss watchmaker Montblanc is the latest company to pick a fight with Apple over its newly created smartwatch. The luxury watchmaker really wants consumers to know that its new smart wristband, which attaches to Swiss watches, is timeless by comparison.

A new electronic watchband was developed by the company and comes with a pedometer, email capabilities and helps takes selfies, according to Bloomberg. Alexander Schmiedt, Montblanc’s managing director for watches, told Bloomberg in an interview that electronics makers, like Apple, don’t focus on making items that last. “Our products should have very long life cycles,” he said. “That is not to say the Apple Watch is not a great product. I predict it will do very well, but I don’t think that customers are going to be ecstatic to throw away watches in one to two years when the technology is obsolete.”

The Montblanc device costs $349 for a basic version and up to $17,000 for a high-end version, which are price points similar to the Apple Watch. “The pricing is reasonable,” said analyst Patrik Schwendimann of Zuercher Kantonalbank to Bloomberg. “If it turns out to be just a fad, at least the consumer still has a nice, normal watch they can continue to wear.”

Per the article, Montblanc’s product does the following:

When connected to a smartphone, Montblanc’s device can select songs and jump through playlists. It has an activity tracker that allows users to set targets for calories burned and steps taken. The e-Strap can also trigger the phone’s camera, facilitating easier ‘selfie’ shots and group photos.

The product is compatible with Samsung and Apple phones, among others.

TIME fashion

This Is How Mad Men Changed the Way We Dress

Lee Garner Jr. (Darren Pettie) and Pete Campbell (Vincent Kartheiser) - Mad Men - Season 3,  Episode 9 - Photo Credit: Carin Baer/AMC
Carin Baer / AMC Lee Garner Jr. (Darren Pettie) and Pete Campbell (Vincent Kartheiser) in Mad Men

Suit sales have surged since 1998

While Mad Men may be over, its effect on menswear will no doubt live on in the U.S. and abroad. The show has long been charged with inspiring a fashion trend for men and women harkening back to the show’s 1960s setting. In a recent article, The Guardian said the Mad Men effect is very real. In fact, when the show began eight years ago, menswear was already seeing a surge in sales. Between 1998 and 2014, for example, suit sales doubles in the U.S.

Quartz, too, reported on the fashion effect inspired by the show. Tailored articles of men’s clothing sells for $4.8 billion each year, Quartz said, citing data from NPD Group. In fact, some of the biggest fashion brands, such as J. Crew, used the show as inspiration for new lines. Per the article:

Mad Men‘s brilliant costume design helped fuel that demand. It bred obsession among menswear publications, such as GQ, and created a crowd of guys wanting to emulate Draper’s dapper look. And then J.Crew stepped in to satisfy it, in the form of its slim-cut Ludlow suit.

The Guardian, meanwhile, characterized the men’s fashion that appears on the show as follows:

  • Michael Ginsberg embodied the style plate, or extroverted fashion sense
  • Don Draper was the traditionalist, or the person who sticks with what he already enjoys
  • Pete Campbell served as the old soul, or the man who dresses in older fashions
  • Roger Sterling was the rake, or the person inspired by fun menswear
  • Stan Rizzo dressed as the rebel, or the casual dresser

For the full list and explanations from the newspaper, see here.

Interestingly, Mad Men creator Matthew Weiner explained the premise behind the 1971 Coca-Cola ad that played in the show’s final minutes in a recent interview.

TIME Advertising

Somehow This Olive Garden Commercial Is Pretty Touching

It's surprisingly tasteful

Olive Garden just released a 60-second ad that tugs at the heartstrings and celebrates family.

The spot, produced by Grey New York, features families singing together, reuniting after years apart and other touching moments captured in low-definition that suggests authenticity. There aren’t any cheesy food-shot clips, as noted by Adweek, which first reported on the new commercial’s release. Throughout the minute-long ad a sweet tone is set as a young girl and an older family member sing and play the song “Home” by Edward Sharpe and the Magnetic Zeros.

“In our latest commercial, Olive Garden celebrates family–whether traditional, blended and extended, neighbors, co-workers or friends. It’s family that supports us, cheers us on, and grounds us in what truly matters,” according to the restaurant chain on YouTube. “That’s why at Olive Garden, we’re all family here.” The ad marks a departure from Olive Garden’s past ads and fits in more closely with with their tagline: “We’re all family here,” which Adweek said its used since 2013.

Olive Garden is owned by Darden Restaurants, which posted higher sales and solid earnings in its latest financial quarter. In fact, the company said Olive Garden celebrated same-store sales up 2.2% boost and growth for the second consecutive quarter for the first time since 2010, according to CNN Money.

Olive Garden made headlines recently with a new item on its men: a breadstick sandwich.

TIME Retail

Meet the Adorable 5-Year-Old J.Crew Just Hired as Its New Designer

J.Crew / Bryan Derballa

The blog she runs with her mom has been a huge hit

Five-year-old Mayhem (yes, it’s a nickname) is in Kindergarten and also happens to be J.Crew’s newest and youngest fashion designer, according to PSFK. The line, called Little Mayhem, was spawned from the blog she runs with the help of her mother, Angie Keiser. Mayhem’s work—a series of colored, paper dresses—been so popular that it has over 480,000 Instagram followers and viral posts that’d make any major media outlet jealous. (She makes them with her mother’s help.)

The creations are now available in J. Crew stores, according to the article. Prices range from about $50 to $80 for dresses, rompers and tops. In a blog post, Keiser wrote about her daughter’s process for the creations:

Mayhem and her new crew all sat down on the floor and played. And made stuff. Out of paper and tape and beads and glue and crayons. And they laughed and hugged and had more fun than I would have imagined. And then they sprinkled their magic J. Crew fairydust on it and turned paper into fabric. And when it was time to go, Mayhem cried. Because she didn’t want to leave.

In December, J.Crew creative director Jenna Lyons asked to collaborate with Mayhem and Keiser. Next up: Fashion week for her sixth birthday?

TIME cybersecurity

This Massive Healthcare Company Just Got Hacked

Insurer CEOs Head to White House to Discuss Obamacare Woes
Bloomberg—Bloomberg via Getty Images Chet Burrell, chief executive officer of CareFirst BlueCross BlueShield, waits to go through security near the White House in Washington, D.C., U.S., on Wednesday, Oct. 23, 2013. Health insurance executives including WellPoint Inc. Chief Executive Officer Joseph Swedish will meet with top White House officials today as President Barack Obama seeks to contain political damage over the rollout of online enrollment for his health-care expansion. Photographer: Andrew Harrer/Bloomberg via Getty Images

It's the third Blue Cross and Blue Shield insurer targeted in recent years

Hackers have targeted yet another healthcare company.

CareFirst Blue Cross and Blue Shield, a healthcare insurer that provides service for residents in Maryland, Washington and parts of Virginia, said Wednesday that it’s suffered a cyberattacking compromising the records of 1.1 million customers. Modern Healthcare reported Wednesday that hackers compromised a company database last year and could have accessed member usernames, names, birth dates, e-mail addresses and identification numbers.

Social security numbers, financial records, passwords and credit card numbers were reportedly not accessed, CareFirst said in a statement.

The security firm Mandiant discovered the attack occurred in June of last year and was hired to examine the company after hackers targeted other healthcare insurers in recent days, including Premera Blue Cross and Anthem. According to the article, “CareFirst is the third Blue Cross and Blue Shield insurer to acknowledge a cyberattack this year, following record-breaking hacks at Premera and Anthem, which affected 11 million people and 80 million people, respectively.”

“We deeply regret the concern this attack may cause,” said CareFirst CEO Chet Burrell in a statement. “We are making sure those affected understand the extent of the attack—and what information was and was not affected.”

TIME Amazon

Amazon’s Latest Is a Total Game-Changer

Amazon Readies Kindle Fire Update to Keep Up With Apple, Google
Patrick Fallon—Bloomberg/Getty Images Jeff Bezos, chief executive officer of Amazon.com Inc., introduces the Kindle Fire HD tablet at a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012.

Here's what the company's big move means for a hot new technology

fortunelogo-blue
This post is in partnership with Fortune, which offers the latest business and finance news. Read the article below originally published at Fortune.com.

Amazon.com isn’t just a place to get books, music and other products that roll off assembly lines or stream online.

Amazon said Monday that online shoppers will now be able to buy 3D printed products on-demand from a list of 200 different items like bobblehead dolls, miniature plastic swordsand pet ID tags. The technology lets people customize their orders beyond what has been previously been possible on the online retailing site including bobbleheads made to look like family and friends.

“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail – that manufacturing can be more nimble to provide an immersive customer experience,” Petra Schindler-Carter, director for Amazon’s marketplace sales, said in a statement.

Amazon doesn’t actually handle the printing. Rather, it’s done by Mixee Labs, a company specialized in selling plastic 3D printed nicknacks. Products available through the partnership aren’t cheap. A 3D printed bobblehead costs $30 compared with versions made on an assembly line that cost around $12.

Moreover, anyone who wants speedy shipping is out of luck. Orders through Amazon for 3D products can take up to ten business days to fill.

For the rest of the story, please visit Fortune.com.

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