MONEY identity theft

If Your Credit Card Information Was Stolen from P.F. Chang’s, Here’s Your Best Defense

Wallet exposing social security card
8.3 million: How many private records have been exposed to thieves so far this year. Olivia Locher; Prop styling by Linda Keil

Millions of private financial records have already been exposed this year. Follow this simple plan to stay safe.

Updated: August 4, 2014

If you’ve eaten at a P.F. Chang’s restaurant anytime since last October, you could have been the victim of a data breach. According to the company, consumer credit and debit card information has been stolen from 33 restaurants in the U.S. (You can find a full list of the affected locations and dates of possible incidents here).

Today, CEO Rick Federico issued a formal statement apologizing to customers and assuring them that their data has been secure since the restaurant chain identified the breach in June. In light of that news, we’re resurfacing a post from earlier this summer, with advice on how to protect yourself in the event you think your personal data has been hacked.

At least 8.3 million private records have been put at risk in 250 separate data breaches revealed this year, says the nonprofit Identity Theft Resource Center. One upshot of the leaks (up 23% over 2013 through late April): greater awareness of the threat of identity theft. Follow this three-tiered plan to defend yourself.

1. Take Advantage of Free Tools

Visit annualcreditreport.com every four months to get a credit report from a different one of the three major reporting agencies, advises Ed ­Mierzwinski at advocacy organization U.S. PIRG. And sign up for any no-cost service your bank or credit card issuer has for notifying you of activity in your account.

2. Warn All Lenders

Afraid your data has already slipped out? Put a free 90-day fraud alert on all your credit reports by contacting Experian, Trans­Union, or Equifax, says Paul Stephens of the nonprofit Privacy Rights Clearinghouse. That tells companies to use extra caution before issuing credit in your name. For confirmed identity-theft victims, alerts last seven years.

3. Lock Down Your Credit

For top security, freeze your ­credit, advises ID-theft consultant Robert Siciliano. Opening new lines of credit will require your password. Visit each of the big three bureaus online to launch it. Costs—up to $30 to place a freeze and $12 to lift it—vary by state.

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MONEY Careers

Wish Every Work Day Felt Like a Vacation? For This Guy it Is.

David Harris
"We offer a great product," says David Harris. "It was a matter of getting it in front of the right people.” Benjamin Rasmussen, wardrobe and grooming by Ashley Kelly

After toiling in the tech industry for over three decades, David Harris decided to buy an adventure travel company. Here's how he did it.

For 30 years, David Harris bounced around Silicon Valley, using his sales and marketing savvy to overhaul tech companies. But in 2011 he received a sizable payout from the sale of Tumbleweed Communications, where he had been vice president—and he was ready for a change. Though his work was highly compensated, it was also high pressure. “I wanted to continue to chal­lenge myself,” he says. “But I needed to get out of high tech for my mental health.”

Around the same time Timberline Adventure Tours, a Lafayette, Colo., company offering hiking and biking trips across the U.S. and Canada, went up for sale. Harris and his wife, Kisa, had gone on many vacations with Timberline and had even become friendly with the owners.

For Harris, it was the perfect opportunity. He was looking to do something he felt passionate about, and Timberline filled that bill. Plus, he felt the business had potential beyond its current revenue: “I knew Timberline offered a great product. It was a matter of getting it out to the right people.” While details of the purchase were still being ironed out, Harris moved with Kisa (then an aerobics instructor) and his three daughters to Louisville, Colo., where they lived off investments until he settled into his new role.

Immediately after taking over in January 2012, Harris began boost­ing Timberline’s digital presence—revamping the website and developing strategies for social media and email marketing. He used skills he’d honed in Silicon Valley, only now “product overhaul” meant testing trails and putting together a “fun puzzle of trip itineraries.”

Today Timberline offers 84 tours to about 600 clients annually. Revenues hit $1.2 million in 2013, up from $850,000 in 2011. While Harris isn’t making the big bucks he used to, he’s enjoying going to a job that doesn’t feel like work. “At the end of a trip, when clients are beaming and thanking you for making their vacation,” Harris says, “it’s just such a pleasure.”

BY THE NUMBERS

$500,000: What the company cost

Harris, who bought the business with cash from the sale of Tumbleweed, drew on his sales experience to create a valuation. The owners still cared about the company, and Harris says that made it somewhat harder to negotiate them down to the price he wanted to pay.

84%: how much less Harris earns than he used to

While his family can live off the $100,000 he and Kisa bring in (she’s the VP), they’re still adjusting to the seasonality of the business, which requires intensive budgeting. Harris credits Kisa, who is “as organized as the day is long.”

240: Target number of new clients to add in 2014

Harris is proud of Timber­line’s customer loyalty— 84% of travelers in 2012 were returning—but he’d like to grow the customer base so that 40% of clients are new. He plans to introduce more trip itineraries, and he’s working on building corporate partnerships, hoping that this will help raise revenues to $2 million by 2015.

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