No it’s not science fiction.
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The product’s logo says it all. It’s a silhouette of a tiny plant against the background of an egg shell, and it represents a revolutionary idea in food, questioning the land-laden, energy-heavy and labor-intensive way we grow so much of what we eat. It also represents the first time a company has created—and gotten to market—a food that acts like an egg and tastes like an egg, but comes from a Canadian yellow pea, not chickens.