If you have ever had a sincere, real-life conversation about which Instagram filter to select for a photo or how your Twitter followers will receive a specific tweet, you will recognize the self-absorbed characters in the ad above. The commercial, which lampoons our narcissistic obsession with social networks, is pitching…another new social network. The new app, called State, bills itself as a “global opinion network” where people can easily share one or two-word takes about celebrities, politicians or current events. This brevity will apparently be easier and more authentic than trying to craft a hilarious tweet or a powerful Facebook rant about a given topic. We’ll see whether the startup’s premise catches on, but the company has already perfectly captured the way that fretting over your online presence can force you to miss out on the real world moments happening right before your eyes.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com