TIME Advertising

Ad for New Social Network Mocks the Sheer Idiocy of Social Networks

If you have ever had a sincere, real-life conversation about which Instagram filter to select for a photo or how your Twitter followers will receive a specific tweet, you will recognize the self-absorbed characters in the ad above. The commercial, which lampoons our narcissistic obsession with social networks, is pitching…another new social network. The new app, called State, bills itself as a “global opinion network” where people can easily share one or two-word takes about celebrities, politicians or current events. This brevity will apparently be easier and more authentic than trying to craft a hilarious tweet or a powerful Facebook rant about a given topic. We’ll see whether the startup’s premise catches on, but the company has already perfectly captured the way that fretting over your online presence can force you to miss out on the real world moments happening right before your eyes.

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