TIME Diet/Nutrition

Organic Food Sales on the Rise

483596065
Extreme close up of raw broccoli Getty Images

New data shows the organic food industry grew to $35.1 billion last year

American consumers are increasingly going organic.

Sales of the additive-free offerings surged 11.5% in 2013, to $35.1 billion, according to the Organic Trade Association. That represents the sector’s strongest sales in five years, and the OTA is predicting 12% growth in 2014, the website Food Navigator-USA.com reports.

While organic items used to be limited to upscale retailers like Whole Foods and other niche retailers, the products have gone mainstream in recent years. Walmart started offering organic products like Wild Oats in April—undercutting the competition by 25%. Eight in ten U.S. parents claim to buy organic products.

Your browser, Internet Explorer 8 or below, is out of date. It has known security flaws and may not display all features of this and other websites.

Learn how to update your browser
Follow

Get every new post delivered to your Inbox.

Join 46,439 other followers