--- description: New data shows the organic food industry grew by $35.1 billion last year title: Generation-O? Organic Food Sales Are on the Rise image: https://static.time.com/v3/assets/bltea6093859af6183b/blt11cb1b0a5840f8f4/69868f1df983e7857004dc7a/483596065.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Health](/section/health/) ## Health Update your preferences in [Account Settings](/account/preferences/) Close * [Diet & Nutrition](/tag/dietnutrition/) ## Diet & Nutrition Update your preferences in [Account Settings](/account/preferences/) Close # Organic Food Sales on the Rise by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close May 13, 2014 6:49 PM CUT  Extreme close up of raw broccoli Extreme close up of raw broccoliGetty Images by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close May 13, 2014 6:49 PM CUT American consumers are [increasingly going organic](http://www.foodnavigator-usa.com/Markets/Organic-Trade-Association-US-retail-sales-of-organics-grew-11.5-to-35.1bn-in-2013/ "undefined"). Sales of the additive-free offerings surged 11.5% in 2013, to $35.1 billion, according to the Organic Trade Association. That represents the sector’s strongest sales in five years, and the OTA is predicting 12% growth in 2014, the website _Food Navigator-USA.com_ reports. While organic items used to be limited to upscale retailers like Whole Foods and other niche retailers, the products have gone mainstream in recent years. Walmart started offering[ organic products](http://www.slate.com/blogs/moneybox/2014/04/10/walmart%5Fwild%5Foats%5Famerica%5Fs%5Flargest%5Fgrocer%5Fis%5Frolling%5Fout%5Fa%5Fline%5Fof%5Fcheap.html "undefined") like Wild Oats in April—undercutting the competition by 25%. [Eight in ten U.S. parents claim to buy organic products.](http://www.prnewswire.com/news-releases/eight-in-ten-us-parents-report-they-purchase-organic-products-201477661.html "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/97949/organic-food-sales-on-the-rise/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/97949/organic-food-sales-on-the-rise/"},"headline":"Organic Food Sales on the Rise","datePublished":"2014-05-13T18:49:14.000Z","dateModified":"2026-02-21T07:48:47.902Z","description":"New data shows the organic food industry grew to $35.1 billion last year","url":"https://time.com/97949/organic-food-sales-on-the-rise/","keywords":["Diet & Nutrition","Organic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt11cb1b0a5840f8f4/69868f1df983e7857004dc7a/483596065.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt11cb1b0a5840f8f4/69868f1df983e7857004dc7a/483596065.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"broccoli","caption":"483596065","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/dietnutrition/","name":"Diet & Nutrition"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/97949/organic-food-sales-on-the-rise/","name":"Organic Food Sales on the Rise"}}]}] ```