TIME Television

Simon Cowell and Univision Are Looking for Latin America’s Next Top Boyband

Cheryl Cole - The X Factor Announcement
Eamonn McCormack—WireImage

The X Factor creator and guy that discovered One Direction will team up with the largest Spanish-language network in the U.S., Univision, to assemble a new Latino boyband on La Banda in 2015

Simon Cowell knows a thing or two about boybands — perhaps you’ve heard of under-the-radar indie act One Direction, which he helped form on his U.K. singing competition, The X Factor, in 2010.

But global domination means nothing if you’re not willing to consider the entire globe, so Cowell’s Syco Entertainment and Spanish-language network Univision have announced a new reality show to give Latin America some love: La Banda (“The Band,” for those of you who no hablan español) will assemble the next big Latino boyband from talent pools across Mexico, Puerto Rico, the Caribbean and Central and South America.

The winners of the show, which will premiere on Univision in 2015, will receive a recording contract with Sony Music Latin.

No judges have been announced for the program yet, but a few suggestions come to mind: Mexican pop royalty Paulina Rubio served as a judge on the U.S. edition of The X Factor in 2013, and Ricky Martin (also signed to Sony Music Latin) was a member of Menudo long before he was living la vida loca.

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