TIME

National Geographic’s New Ad Campaign Features Animals Taking Selfies 

Growl for the camera! 

Cat posed by their owners to look like they’re taking selfies might already be a meme, but what about the rest of the animal kingdom? Shouldn’t pandas, gorillas, and kangaroos also get a chance to take selfies? That’s exactly what National Geographic’s latest advertising campaign imagines. And if we had to judge, they’re a lot cuter than the cat shots.

“There are lots of terrible animal pictures out there,” the ads read. “The best nature images are here.” National Geographic might have a monopoly on sprawling nature panoramas filled with herds of elephants, but their selfies are also fun. A gorilla poses, Kardashian-like, in front of a bathroom mirror. A panda goes for the reflective wall of an elevator. A koala prefers the bedroom as a backdrop.

The campaign’s art director Silvio Medeiros told DesignBoom that the message is tahat even with Instagram, great photos can still be taken. “Now that anybody has access to mobile phones with good cameras, we can all be photographers.”

Other creatures, including a polar bear and a raccoon, can be found on Instagram, the selfie’s natural home. The rest of us should start taking strategy notes—these are totally getting tons of likes.

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