--- title: National Geographic Creates Animal Selfies for Gorillas and Pandas description: In a new advertising campaign, National Geographic imagines what it might look like if animals including pandas and gorillas took selfies. canonical: https://time.com/97561/national-geographics-new-ad-campaign-features-animals-taking-selfies/ author: Kyle Chayka article:opinion: false article:content_tier: free article:published_time: 2014-05-14T11:30:13.000Z article:modified_time: 2026-05-11T04:48:40.391Z og:title: These National Geographic Animal Selfies Are Amazing og:description: Growl for the camera! og:url: https://time.com/97561/national-geographics-new-ad-campaign-features-animals-taking-selfies/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: These National Geographic Animal Selfies Are Amazing twitter:description: Growl for the camera! twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # National Geographic's New Ad Campaign Features Animals Taking Selfies by [Kyle Chayka](https://time.com/author/kyle-chayka/) ## Kyle Chayka May 14, 2014 11:30 AM UTC by [Kyle Chayka](https://time.com/author/kyle-chayka/) ## Kyle Chayka May 14, 2014 11:30 AM UTC Cat posed by their owners to look like they’re taking selfies might already be a meme, but what about the rest of the animal kingdom? Shouldn’t pandas, gorillas, and kangaroos also get a chance to take selfies? That’s exactly what _National Geographic_’s [latest advertising campaign](http://www.businessinsider.com/national-geographics-newest-campaign-defends-good-selfies-not-animals-2014-5) imagines. And if we had to judge, they’re a lot cuter than the cat shots. “There are lots of terrible animal pictures out there,” the ads read. “The best nature images are here.” _National Geographic_ might have a monopoly on sprawling nature panoramas filled with herds of elephants, but their selfies are also fun. A gorilla poses, Kardashian-like, in front of a bathroom mirror. A panda goes for the reflective wall of an elevator. A koala prefers the bedroom as a backdrop. The campaign’s art director Silvio Medeiros told [DesignBoom](http://www.designboom.com/art/wildlife-selfies-silvio-medeiros-national-geographic-05-12-2014/) that the message is tahat even with Instagram, great photos can still be taken. “Now that anybody has access to mobile phones with good cameras, we can all be photographers.” Other creatures, including a [polar bear](http://instagram.com/p/n6CeSQFCQa/) and a [raccoon](http://instagram.com/p/nYZGjylCc4/), can be found on Instagram, the selfie’s natural home. The rest of us should start taking strategy notes—these are totally getting _tons_ of likes.  National Geographic  National Geographic  National Geographic  National Geographic  National Geographic National Geographic Creates Animal Selfies for Gorillas and Pandas ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/97561/national-geographics-new-ad-campaign-features-animals-taking-selfies/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/97561/national-geographics-new-ad-campaign-features-animals-taking-selfies/"},"headline":"National Geographic's New Ad Campaign Features Animals Taking Selfies","datePublished":"2014-05-14T11:30:13.000Z","dateModified":"2026-05-11T04:48:40.391Z","description":"Growl for the camera!","url":"https://time.com/97561/national-geographics-new-ad-campaign-features-animals-taking-selfies/","keywords":["Newsfeed","animals","Advertising","marketing","selfies","Instagram"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Kyle Chayka","jobTitle":null,"url":"https://time.com/author/kyle-chayka/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/97561/national-geographics-new-ad-campaign-features-animals-taking-selfies/","name":"National Geographic's New Ad Campaign Features Animals Taking Selfies"}}]}] ```