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This Was Inevitable: Politician Releases Attack Ad That’s a Parody of “Let It Go” from Frozen

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We’re sure by now you’ve seen dozens of covers of “Let It Go” from Frozen (we’ve ranked the best ones here). This week, parodying the song became a campaign tactic in the May 27 Republican primary runoff for lieutenant governor in Texas.

The incumbent David Dewhurst released a “Let It Go” parody with the refrain “Dannie Goeb,” the birth name of Dan Patrick, a state senator who is also in the race. The ad shows a caricature of Patrick, a former sportscaster, dressed like Frozen’s Elsa, the princess of Arendelle, singing into a microphone about how he changed his name “to cover my past” and past financial issues.

The Patrick campaign refers voters to PolitiFact Texas, a website run by PolitiFact.com and the Austin American-Statesman, which says the Dewhurst campaign’s claim is false. In response to the “Let It Go” spoof, the Patrick team created a BuzzFeed parody called DewFeed to highlight “the real story of Frozen in the Texas LG race” that is a list of arguments accompanied by Frozen GIFs.

This “Let It Go” meme — when will everyone just let it go?

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Write to Olivia B. Waxman at olivia.waxman@time.com