TIME Technology and Media

What’s Behind Apple’s Possible Beats Buy?

If completed, the deal would be Apple's largest-ever acquisition

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Apple is said to be looking to bolster its streaming music business with a possible acquisition of Beats Electronics. Why would Apple want to buy the company?

The reported $3.2 billion price tag would be Apple’s largest single acquisition to date. From the iconic Beats headphones to streaming music, the buyout makes a lot of sense: the era of digital downloads is coming to an end and Apple is still without its own truly successful streaming music service.

If completed, the deal would be Apple CEO Tim Cook’s boldest move yet to place his own signature on the tech giant, more than two years after the death of co-founder Steve Jobs.

Watch the video above for more.

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