--- description: And you thought you were soooooo original title: Amazon Now Owns the Rights to 'Photography Against A White Background' image: https://static.time.com/v3/assets/bltea6093859af6183b/blt533285724211640b/69868eb0e53aba4cd74d2814/185652491.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Sorry, Wannabe Models: Amazon Now Owns the Patent for 'Photography Against A White Background' by [Bijan Stephen](/author/bijan-stephen/) ## Bijan Stephen Update your preferences in [Account Settings](/account/preferences/) Close May 9, 2014 4:28 PM CUT  Amazon.com Inc. logos are arranged for a photograph in Washington, D.C., U.S., on Wednesday, Oct. 23, 2013\. Amazon.com Inc. is scheduled to release third-quarter earnings on Oct. 24\. Photographer: Andrew Harrer/Bloomberg via Getty Images Amazon.com Inc. logos are arranged for a photograph in Washington, D.C., U.S., on Wednesday, Oct. 23, 2013\. Amazon.com Inc. is scheduled to release third-quarter earnings on Oct. 24\. Photographer: Andrew Harrer/Bloomberg via Getty ImagesBloomberg/Getty Images by [Bijan Stephen](/author/bijan-stephen/) ## Bijan Stephen Update your preferences in [Account Settings](/account/preferences/) Close May 9, 2014 4:28 PM CUT DIY Photography, a popular photography blog, [recently uncovered](http://www.diyphotography.net/can-close-studio-amazon-patents-photographing-seamless-white/?%5Fga=1.251301510.1205361971.1397085400 "undefined") Amazon’s filing of a [patent](http://pdfpiw.uspto.gov/.piw?Docid=08676045&idkey=NONE&%5Fga=1.178291236.1205361971.1397085400 "undefined") that would, if enforced, essentially give Amazon the intellectual rights to taking pictures in front of seamless white backgrounds. The patent—titled “Studio Arrangement”—was filed in 2011, and detailed what’s essentially been the accepted method of taking studio photos against a white backdrop. As TechDirt [reports](http://www.techdirt.com/articles/20140507/04102327144/us-patent-office-grants-photography-against-white-background-patent-to-amazon.shtml?%5Fga=1.178291236.1205361971.1397085400 "undefined"), the _highly technical_ process detailed in the patent goes something like this: --- > “” --- …Not exactly rocket science, to be sure. The specifics listed in Amazon’s filing, however, would appear to render the patent itself unenforceable, as they’re not hard to get around. But that begs the question: Why even file in the first place? ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/94083/sorry-wannabe-models-amazon-now-owns-the-patent-for-photography-against-a-white-background/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/94083/sorry-wannabe-models-amazon-now-owns-the-patent-for-photography-against-a-white-background/"},"headline":"Sorry, Wannabe Models: Amazon Now Owns the Patent for 'Photography Against A White Background'","datePublished":"2014-05-09T16:28:26.000Z","dateModified":"2026-04-13T07:09:33.197Z","description":"And you thought you were soooooo original","url":"https://time.com/94083/sorry-wannabe-models-amazon-now-owns-the-patent-for-photography-against-a-white-background/","keywords":["Newsfeed","Amazon","patents","photography"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt533285724211640b/69868eb0e53aba4cd74d2814/185652491.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Bijan Stephen","jobTitle":null,"url":"https://time.com/author/bijan-stephen/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt533285724211640b/69868eb0e53aba4cd74d2814/185652491.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Amazon.com Illustrations Ahead Of Earnings","caption":"Amazon.com Illustrations Ahead Of Earnings","creditText":"Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/94083/sorry-wannabe-models-amazon-now-owns-the-patent-for-photography-against-a-white-background/","name":"Sorry, Wannabe Models: Amazon Now Owns the Patent for 'Photography Against A White Background'"}}]}] ```