TIME technology

Google Releases New Tear-Inducing Ad Just in Time for Mother’s Day

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“Moms love Google Glass!” Perhaps that is the roundabout message of the short film Google just released in the runup to Mother’s Day that uses the love between a mother and her son to promote the tech giant’s latest gadget.

In the film, 23-year-old director Aneesh Chaganty goes on an epic journey from San Francisco all the way to a village in India to surprise his mother and bring her news of a new development in his life (watch the video above to see what’s hidden in his envelope). Along the way, Chaganty encounters scores of people across a variety of cultures, and his interactions with them are all captured through Glass’s video recording feature. That’s either a novel way to document the human experience or a gross invasion of privacy, depending on your perspective. Chaganty, aware of such concerns, told Mashable that he didn’t show people’s faces without their consent.

The video is part of Google’s Glass Creative Collective, a partnership with film and design schools that lets aspiring filmmakers create shorts with Glass. Some of the people in the video, including the mother, are actors, but the film does a good job of showcasing Glass’s capabilities and its intimacy. The device is expected to go on sale to the general public later this year.

[Mashable]

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