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title: Cats 24/7 Is an Online TV Channel that Plays Cat Shows All the Time
description: Launched by Pluto.tv, Cats 24/7 is a web television channel that plays nothing but cat content.
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# Cats 24/7 Is a TV Channel That Gives You What You Really Want

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by 

[Kyle Chayka](https://time.com/author/kyle-chayka/)


## Kyle Chayka


May 8, 2014 5:48 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltc60c8a350f5d5ec8/69868e73cd68481b420948c8/cattv.png?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Aaron Weber / Flickr

by 

[Kyle Chayka](https://time.com/author/kyle-chayka/)


## Kyle Chayka


May 8, 2014 5:48 PM UTC

Television is great and all. _True Detective_, _Mad Men_, _Game of Thrones_ and the like are making us rethink what a TV show can do. But sometimes, isn’t all you want just more cats? Like, all day, every day?

Pluto.tv is a free television streaming service with hundreds of free channels. And they just launched [Cats 24/7](http://pluto.tv/#!&channel=Cats&awesm=~oDGGtQrTJhTZD2), which gives you exactly what its name describes. Every hour is filled with felines, from documentaries on big cats to YouTube-friendly cartoon skits and parodies. Shows include “Famous Felines,” “Scaredy Cats,” “Cats Gone Viral,” and many, many more.

It’s pretty light fare—no one’s going to mistake this for a cat HBO. But we do have a few suggestions. _Real Cats of Orange County_ would be a smash hit, as would _Kitten Survivor_. _Catnip_ could make a great name for a sexy all-cat drama.

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