We’re not saying American consumers have an Oedipal complex, but the data shows that when it comes to flowers, Mother’s Day is bigger than Valentine’s Day.
Over the last 10 years, more people searched for “flowers” on Google around Mother’s Day than did for Valentine’s Day, according to recent Pew research.
Those search habits just might translate to purchasing habits. While the National Retail Federation said consumers were keeping their budgets “in check” for Valentine’s Day, the organization described families as planning to “shower mom with gifts” for Mother’s Day.
Americans spent a total of $17.3 billion on Valentine’s Day this year, according to the NRF, with 37% of participating consumers buying flowers. The group forecasts that on on Mother’s Day this year, Americans will spend a total of $19.9 billion, and that approximately two-thirds of those celebrating will buy their mothers flowers.
Moms will always have the trump card.