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title: Stay-at-Home Moms: Not Who You Think They Are
description: Forget the mommy wars, the real battle; for many stay at homes is just getting by.
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# Stay-at-Home Moms: Not Who You Think They Are

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=a85ae597-5a18-441b-944d-2989d684fa62&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=a85ae597-5a18-441b-944d-2989d684fa62&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=a85ae597-5a18-441b-944d-2989d684fa62&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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![Belinda Luscombe](https://static.time.com/v3/assets/bltea6093859af6183b/blt801b17a869639f37/698938c6656a3f5679bd5501/b_luscombe-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Belinda Luscombe](https://time.com/author/belinda-luscombe/)


![Belinda Luscombe](https://static.time.com/v3/assets/bltea6093859af6183b/blt801b17a869639f37/698938c6656a3f5679bd5501/b_luscombe-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Belinda Luscombe


Editor at Large

May 9, 2014 11:30 AM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltec3df5b2759ddebc/69868e79e53aba07d94d27b5/109918245.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Hispanic mother kissing her baby boy

Hispanic mother kissing her baby boyCarey Kirkella; Getty Images

![Belinda Luscombe](https://static.time.com/v3/assets/bltea6093859af6183b/blt801b17a869639f37/698938c6656a3f5679bd5501/b_luscombe-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Belinda Luscombe](https://time.com/author/belinda-luscombe/)


![Belinda Luscombe](https://static.time.com/v3/assets/bltea6093859af6183b/blt801b17a869639f37/698938c6656a3f5679bd5501/b_luscombe-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Belinda Luscombe


Editor at Large

May 9, 2014 11:30 AM UTC

The phrase Stay At Home Mother generally conjures up two images: the nice Midwestern mom with a car pool and a husband with a nine-to-five, or the highly educated former career woman now channeling all her hard-won achievement and scholarship into finding the exact right kind of juice box and organic cheese stick. But the data keeps suggesting that both these images are off the mark. Increasingly, the stay at home mother is beginning to look like a woman who doesn’t have too many other choices.

This is not to say that most stay at home moms are only staying home because they’re no good at anything else. Rather, it’s that an increasing proportion of the women looking after their kids full time are having a tough time of it. They can’t find well-paid work and they[ can’t find childcare](http://www.pewresearch.org/fact-tank/2014/04/08/rising-cost-of-child-care-may-help-explain-increase-in-stay-at-home-moms/) that would make less than well-paid work worthwhile. Average weekly child care expenses rose more than 70% from 1985 to 2011, according to[ the Census Bureau](https://www.census.gov/hhes/childcare/data/sipp/index.html). Wages, especially for women with only a high school education, did not rise at nearly that rate.

Of course there are some übermoms–women willingly reining in their considerable earning potential to look after their offspring. Who are they? Opt-out mothers, by Pew’s definition, have a postgraduate degree, an annual family income of more than $75,000, a working husband, and they say they are out of the workforce in order to care for their family. And despite all the media attention on these women, there aren’t very many of them. According to an [analysis](http://www.pewresearch.org/fact-tank/2014/05/07/opting-out-about-10-of-highly-educated-moms-are-staying-at-home/) from Pew Research, a very, very small percentage of home-based mothers are highly educated and affluent. “Just 1% of the nation’s 35 million mothers ages 18 to 69 who are living with their children younger than 18,” are the so-called opt-out moms, notes Pew in analysis released on May 8.


In fact, only 4% of all stay-at-home moms are in this highly educated category. According to Pew, only about 10% of women with such qualifications decide to stay home. And almost 90% of those say they intend to return to work and historically 70% of them do, after about an average of two and a half years.

So let’s take stock: A tiny percentage of moms are extremely highly educated and affluent and have chosen to raise children full-time. Most of them are only stepping out of the workforce fleetingly. This is what all the [cover](http://www.nytimes.com/2013/08/11/magazine/the-opt-out-revolution.html) [stories](http://www.nytimes.com/2013/08/11/magazine/the-opt-out-generation-wants-back-in.html?pagewanted=all&%5Fr=1&) and [books](http://www.amazon.com/Stay-at-Home-Survival-Guide-Field-Tested-Strategies-ebook/dp/B004JN1CEM/ref=sr%5F1%5Ffkmr0%5F1?s=books&ie=UTF8&qid=1399569233&sr=1-1-fkmr0&keywords=motherhood%2C+educated%2C+stay+at+home) have been about?

The other end of the stereotype—the midwestern mom with her traditional values—is also misleading. Guess which state has the lowest proportion of stay-at-home mothers? If you picked South Dakota, come to the front of the room and collect your prize. I know I didn’t. But according to an interesting study on the [history of the working mother](http://ancstry.me/workingmothers) by Ancestry.com using Census data, 80% of mothers in the Mount Rushmore state work outside the home, the highest in the nation. Conversely, California has one of the lowest rates of working mothers: 62%.


Check where your state falls here:

So what are most stay-at-home mothers like? The Pew Report released a few weeks back paints a darker picture. A third of them were not born in the U.S. Half of them are not white. Almost half of them have a high school diploma or less, 20% are single mothers and 7% have husbands who were unemployed in the 12 months prior to 2012\. More than a third of them live in poverty. Stay-at-home mothers’ education levels have risen across the board in the last 40 years, but the share of them living in poverty has more than doubled.

Most Americans still think that having a mother at home full-time and a father at work is the most optimal arrangement for raising a family. But increasingly, that arrangement is also becoming untenable or unrealistic. So next time you see a headline saying More Women Are Staying Home To Raise Kids,” you might want to brace yourself for what that story is really going to say.


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