You don’t need a MBA to know that the key to sales is to know your demographic.
That’s why Girl Scout Danielle Lei should earn a merit badge in business for setting up shop outside of a medical marijuana dispensary in San Francisco.
Lei sold 117 boxes of Dulce de Leches and Tagalong Girl Scout cookies during a two-hour stint outside The Green Cross pharmacy over Presidents Day weekend. According to her mother, Lei sold 37 more boxes catering to the munchies crowd than what she sold during the same two-hour period outside a Safeway store the next day, proving once again that when it comes to business it’s all about location, location, location.
“It’s no secret that cannabis is a powerful appetite stimulant, so we knew this would be a very beneficial endeavor for the girls,” Holli Bert, a staff member at The Green Cross, told Mashable. “It’s all about location, and what better place to sell Girl Scout cookies than outside a medical cannabis collective?”
No MBA or Glengarry Glen Ross style motivational speech necessary for this smart cookie.