--- title: Man Gets Kentucky Fried Chicken Double Down Tattoo In KFC Ad description: Man gets KFC tattoo in new ad. canonical: https://time.com/90041/this-man-got-a-tattoo-of-a-kfc-double-down-sandwich/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2014-05-06T22:20:12.000Z article:modified_time: 2026-04-13T07:09:27.367Z og:title: Man Gets Kentucky Fried Chicken Double Down Tattoo In KFC Ad og:description: Man gets KFC tattoo in new ad. og:url: https://time.com/90041/this-man-got-a-tattoo-of-a-kfc-double-down-sandwich/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Man Gets Kentucky Fried Chicken Double Down Tattoo In KFC Ad twitter:description: Man gets KFC tattoo in new ad. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Man Got a Tattoo of a KFC Double Down Sandwich by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman May 6, 2014 10:20 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman May 6, 2014 10:20 PM UTC Kentucky Fried Chicken managed to convince a man to get a tattoo of a Double Down as part of a new commercial. Now, for the uninitiated, a Double Down is a “sandwich” that uses two pieces of fried chicken instead of bread, with bacon, cheese and secret sauce wedged in between. So now that everybody’s up to speed, let’s take another moment to acknowledge that there is now a man who has that sandwich tattooed on his body. Forever. But, _why_ would he tattoo a Double Down on his leg? “It’s a tattoo that people will always ask about,” the anonymous man explains. “And it’s funny, so.” Oh, okay, that clears things right up. (h/t [Grub Street](http://www.grubstreet.com/2014/05/kfc-double-down-tattoo.html)) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/90041/this-man-got-a-tattoo-of-a-kfc-double-down-sandwich/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/90041/this-man-got-a-tattoo-of-a-kfc-double-down-sandwich/"},"headline":"This Man Got a Tattoo of a KFC Double Down Sandwich","datePublished":"2014-05-06T22:20:12.000Z","dateModified":"2026-04-13T07:09:27.367Z","description":"And the process is preserved forever in the fast food joint's latest advertisement","url":"https://time.com/90041/this-man-got-a-tattoo-of-a-kfc-double-down-sandwich/","keywords":["Newsfeed","Food & Drink","viral","Advertising","KFC","tattoo"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/90041/this-man-got-a-tattoo-of-a-kfc-double-down-sandwich/","name":"This Man Got a Tattoo of a KFC Double Down Sandwich"}}]}] ```