Look Up, a short film about how social media is making people less social by London writer Gary Turk, has been taking the Internet by storm since it was uploaded to YouTube on April 25, racking up more than 13.6 million views.
However, there is something ironic about watching a video about the pitfalls of social networks on a social network, not to mention the fact that a social network is responsible for making this video as popular as it is. If everyone just logged off at the same time, that would probably be more effective.
WATCH: Viral Video Urges Us To Take a Hard Look at Our Phone Addictions
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Olivia B. Waxman at olivia.waxman@time.com