TIME celebrity

Drake-Branded Lint Rollers Handed Out at Toronto Raptors Game

Drake started at the bottom and now he’s having lint rollers with his brand on them handed out at Toronto Raptors game.

During Game 2 of the playoffs, the “Tuscan Leather” rapper was photographed daintily removing lint from his pants while sitting court side at a Raptors game using a lint roller he presumably had in his bag to handle any and all lint emergencies.

Needless to say, the photographs of the Canadian rap star de-linting went viral.

Eight days later the official Drake lint roller is here. USA Today reports that the Raptors teamed up with dryer sheet manufacturer Bounce to make the Raptors’ home turf a lint-free zone.

1,200 Drake OVO lint rollers were handed out to fans outside the Air Canada Centre.

Meanwhile, Drake YOLO-ed by posted this to his Instagram account, proving that he takes everything in stride — except for lint:


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